This document summarizes an introductory presentation on search engine optimization (SEO). It provides an overview of key topics in SEO including keyword analysis, on-page optimization, link building strategies, geo-targeted SEO, using social media for SEO, and ongoing SEO improvement. The presentation recommends analyzing keywords for search volume, relevance and competition. It also outlines on-page optimization best practices like using keyword-rich URLs, titles and meta descriptions. Link building tactics like manual and editorial linking are presented. The importance of geo-targeting and leveraging social media for indexing and real-time search are also covered.
2. Inbound Marketing Indonesia Founded in 2009 Pioneer in providing inbound marketing services Hubspot Partner, Certified Educator Based in Bandung and Jakarta Friendly Get Connected Website : http://inboundmarketing.web.id Email : biz@inboundid.com Twitter : http://twitter.com/InboundID Facebook : http://facebook.com/InboundID LinkedIn : http://www.linkedin.com/company/inbound-marketing-indonesia
3. me: RidhoPutradiS’Gara Co Founder at Inbound Marketing Indonesia Studied at InstitutPertanian Bogor, majored in the computer science Also working as Internet Marketing Manager for Asia at LaSalle College International Get connected Email : ido@inboundid.com Twitter : http://twitter.com/idowebid
4. This Workshop Is an open forum, so bring on questions, comments, and shared experiences We’re also a learner
5. Search Engine Optimization The use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors
18. Competitive research Number of search result Top 10 Competitors Having our keywords on the first page of SERP is great. But having keywords that convert well is awesome.
19. Winning the competition Authority Links to website Links to specific page The anchor text links Relevance Title Internal navigation Keywords on URL
20. Remember this! You're not married to your keywords. Be flexible. Works only with keywords that work!
21. On Page SEO Optimizing the SEO on the internal website
22. The Basics URL Page Title Meta Tag Headings Content / Keyword Density
23. Search Engine Friendly URL crashcourse.com?p=2 is less friendly than crashcourse.com/inbound-marketing-course.html
24. Page Title Keywords on title No duplicates Rather than having repetitive page title like Download Music, FREE Download Music, Download Latest Music .. use the variation Download Free And Latest Musics
27. Most of search engine has 160 char on their snippet<meta name="description" content="Inbound Marketing Indonesia was founded in 2009. Our goal is to help your company convert more of its leads into sales. By optimizing your conversion process, we can help increase your company’s bottom line." />
28. Content / Keyword Density Don’t choose between readability and SEO. Keyword stuffing is not going to work Avoid duplicate contents Human visitor is your priority
29. User Generated Content Content Summary Content Tagging Let your users help your on page SEO.
30. Link Building Strategies Links help website's ranking better by increasing the search authority. Off Page SEO