Learn how to get retweeted, and why retweets matter.

1. Creative Communications Agency
Twitter: How to get retweeted?
August 2010

2. Background
Twitter: How to get retweeted? hello@imperialleisure.com
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3. There are 4 basic conventions
on Twitter:
1) Direct messages: private
messages between users on
Twitter.
2) Public reply: public
messages addressed to
another user.
Twitter: How to get retweeted? hello@imperialleisure.com
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4. 3) Retweet: a tweet reposted
by another user.
4) Hashtag (#): a tweet with a
hashtag describing the topic.
Twitter: How to get retweeted? hello@imperialleisure.com
Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230

5. Why are retweets important?
Twitter: How to get retweeted? hello@imperialleisure.com
Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230

6. 1) Retweets are a vote of
confidence.
2) Retweets build trust.
Twitter: How to get retweeted? hello@imperialleisure.com
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7. 3) Retweets build an audience.
Twitter: How to get retweeted? hello@imperialleisure.com
Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230

8. How to encourage retweets
Twitter: How to get retweeted? hello@imperialleisure.com
Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230

9. 1) Contextualise
A random sample of more
than 200K retweets found
that 18% of retweets contain
a hashtag.* Contextualising
tweets with hashtags helps
others understand the tweet
much more quicky and decide
if they want to share it with
others.
* Tweet Tweet Retweet Danah Boyd,
Scott Golder and Gilad Lotan
http://www.danah.org/papers/TweetTweetRetweet.pdf
Twitter: How to get retweeted? hello@imperialleisure.com
Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230

10. 2) Add value
A random sample of more
than 200K retweets found
that 52% of retweets contain
a URL*. Users on twitter are
looking for value. Links to
pictures, jokes, stories etc.
Find content that is valuable
for your audience.
* Tweet Tweet Retweet Danah Boyd,
Scott Golder and Gilad Lotan
http://www.danah.org/papers/TweetTweetRetweet.pdf
Twitter: How to get retweeted? hello@imperialleisure.com
Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230

11. 3) Be Relevant
This is where the temporal
nature of Twitter really
comes into play. Tweets that
are topical and pointing to
content that has not been seen
before stands a much better
chance of being retweeted. In
fact tweets which point to old
content will trigger a negative
reaction.
Twitter: How to get retweeted? hello@imperialleisure.com
Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230

12. 4) Be concise
A tweet which is too long
to be retweeted will create
a barrier. The majority of
Twitter users will want to
add opinion to a retweet, or
just simply retweet without
having to edit the original
tweet. Leave room for others
to contribute to the tweet.
Original tweet is
7 characters too
long once retweet is
attempted.
Twitter: How to get retweeted? hello@imperialleisure.com
Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230

13. 5) Compliment
A tweet which refers to
another user is more likely to
be retweeted by that user.
Twitter: How to get retweeted? hello@imperialleisure.com
Creative Communications Agency © Imperial Leisure Ltd August 2010 +44 (0)20 7729 2230

14. The End
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Twitter: How to get retweeted? hello@imperialleisure.com
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