In this presentation, we will learn about the content marketing methods used in some of the global travel companies and websites. We'll talk about four global travel examples: 1- Booking.com 2- Expedia 3- TripAdvisor

1. Content marketing
Content marketing
for travel
for travel
Travel compenies and websites.

2. In this presentation, we will learn about
the content marketing methods used in
some of the global travel companies and
websites.
Introduction

3. Travel Companies and Websites:
Travel Companies and Websites:
Booking.com
Expedia
Tripadvisor
We'll talk about four global travel examples:

4. Booking.com seamlessly connects millions of travellers
with memorable experiences, a range of transport options
and incredible places to stay. As one of the world’s largest
travel marketplaces.
Booking.com is available in 43 languages and offers more
than 28 million total reported accommodation listings,No
matter where you want to go or what you want to do,
Booking.com makes it easy and backs it all up with 24/7
customer support.
Booking.com website:
Booking.com website: The Booking.com website’s logo.

5. Content marketing
Content marketing
in booking.com:
in booking.com:
The company has its own
social media pages to
promote its activities and
services to the public and to
offer discounts and special
offers that stimulates the
target customers.
1. Social Media Marketing
Marketing post on Booking.com business page on Facebook.

6. 2. SEO
Content marketing
Content marketing
in booking.com:
in booking.com:
Thanks to the search engine
optimization followed by the company,
we can say that it is one of the leading
websites in the travel industry.
"Booking.com has a total of 18,399,173
organic keywords and a monthly traffic
of around 120.6 million, which is
regarded as excellent." (iide.co, 2023)
Organic traffic of booking.com from Ahrefs website.

7. Advertising
3.
Content marketing
Content marketing
in booking.com:
in booking.com:
Through ads that we see constantly on
YouTube, TV and other platforms, it is
clear that Booking.com allocates a lot of
money to make ads of such great quality
and charming, through which they
promote the services provided on the
website. Booking.com took a slogan in the
promotional advertisements, which is
"Booking.com: Booking.yeah"
Promotional advertisement on
Booking.com channel on YouTube.

8. Expedia group is a travel company that operates a website
and mobile app where users can search for and book a
variety of travel related services.
And also “owns and operates travel fare aggregators and
travel metasearch engines, including Expedia.com,
Hotels.com,Vrbo, Travelocity, Hotwire.com, Orbitz, Ebookers,
CheapTickets, CarRentals.com, Expedia Cruises, Wotif, and
Trivago” (en.wikipedia.org, October 2023)
Expedia Group:
Expedia Group: The Expedia group website’s logo.
Expedia.com is a website owned by
Expedia Group.

9. The company allows the Affiliate program
which enables partners to receive a
commission by promoting airline tickets, hotel
accommodation, car rental and other travel
services provided by the company.
Commissions range from 3.5% to 7% for every
payment made through the partner’s link. The
partners in this program are usually influential
people, travel bloggers, companies and websites
interested in travel.
Content marketing in
Content marketing in
Expedia company:
Expedia company:
1. Affiliate Program
Affiliate program on Expedia group website.

10. The company's email marketing
campaign is based on following the
customer's previous purchasing
behaviour and on the database,
based on the information collected,
customized messages containing
special deals and offers are sent to
the specific customer.
2. Email marketing
Content marketing in
Content marketing in
Expedia company:
Expedia company:
E-mail sent from the company to the customer,
taken from mailcharts.com.

11. 3.
Content marketing in
Content marketing in
Expedia company:
Expedia company:
Deals and Discounts
Page of Expedia Discounts, taken from of Telegraph.co.uk
Some Expedia.com Deals for November.
Expedia.com always throughout the
year offers a huge range of deals
and discounts, which vary based on
the specific destination or booking
time and the type of services
desired, all to attract as many
customers as possible and it is a
very effective way.

12. TripAdvisor platform:
TripAdvisor platform:
Tripadvisor is a global platform that provides information
about cities and destinations for travelers as well as
restaurants and hotels. It also allows them to share their
personal opinions about places they have visited and
evaluate, as well as to help others by providing advice on
travel plans.
The platform provides a reservation system through which
passengers can make bookings, accommodation and travel
services directly at the platform.
The Tripadvisor website’s logo.

13. Content marketing in
Content marketing in
Tripadvisor:
Tripadvisor:
1. Reviews
Tripadvisor relies on user reviews
and comments and this is what most
attracts visitors to the site, I
personally use the website for this
feature, because of its credibility.
“More than 280 traveler reviews and
opinions are submitted to the site
every minute.” (Tripadvisor.com,
2017)
Visitors' reviews about a tourist destination
on Tripadvisor website.

14. 2. Mobile app
Content marketing in
Content marketing in
Tripadvisor:
Tripadvisor:
The site offers an app on mobile phones
that helps users access all the services
provided faster during navigation.
“The TripAdvisor apps have been
downloaded 370 million times. As for
inventory, more than 10 thousand
businesses are added to its website and
app every week.” (Tripadvisor.com, 2017)
App page on Tripadvisor.com.

15. 3.
Content marketing in
Content marketing in
Tripadvisor:
Tripadvisor:
Tripadvisor has a new AI-powered
tool, unveiled by the site in July this
year 2023, which is a tool that
enables you to create a full itinerary
and within one minute, all you have is
to select the destination and the site
will give you the full travel plan as it
depends on users' reviews and ratings.
AI-Powered assistant
Trips page on Tripadvisor.com.

16. In conclusion, every company or website that is
interested in travel there are strengths that may make
it the most suitable choice for the traveler. Content
marketing certainly plays a key role in attracting
travelers to their services. Travel companies and sites
may share some marketing strategies, but their
success lies in being able to meet travelers' needs and
provide the necessary information and ensure
customer satisfaction.

17. References:
Booking.com (2023) We really are giving you a good excuse to get into travel planning mode for Black Friday. yes, travel
and Black Friday are a thing! 🤝 who’da thunk it?: Booking.com: Booking.com · original audio, Facebook. Available at:
https://www.facebook.com/reel/292303853764681 (Accessed: 16 November 2023).
ahrefs (no date) Website traffic checker, Estimate Any Site’s Traffic. Available at: https://ahrefs.com/traffic-checker?
input=www.booking.com (Accessed: 16 November 2023).
Booking.com (2022) Booking.com | cool?, YouTube. Available at: https://www.youtube.com/watch?v=g4mbOcAJvmA
(Accessed: 16 November 2023).
Expedia Group (no date) Join the Expedia Group Affiliate Programme Today, Expedia Group Affiliate Programme - Travel
Affiliate - Hotels, Flights, Car hire & More. Available at: https://affiliates.expediagroup.com/en-gb/home (Accessed: 16
November 2023).
MailCharts (2023) Newsletter examples and ideas, MailCharts. Available at: https://www.mailcharts.com/emails/74f5d490-
56bb-e1c4-e72b-20442e8adaa8 (Accessed: 16 November 2023).
Expedia (no date) Holiday deals + trip ideas, Expedia Member Only Deals | 2023 Travel Discounts on Expedia. Available at:
https://www.expedia.co.uk/cheap-deals (Accessed: 16 November 2023).

18. References:
The Telegraph (2023) Expedia discount code: 10% off in November 2023, The Telegraph. Available at:
https://www.telegraph.co.uk/vouchercodes/expedia#id-9451795 (Accessed: 16 November 2023).
Tripadvisor (no date) 2023 small-group Cotswolds Tour (from London), Tripadvisor. Available at:
https://www.tripadvisor.co.uk/AttractionProductReview-g186338-d16702010-Small_Group_Cotswolds_Tour_From_London-
London_England.html (Accessed: 16 November 2023).
Tripadvisor (no date) Travel better with the new Tripadvisor App, Tripadvisor. Available at:
https://www.tripadvisor.com/app (Accessed: 16 November 2023).
Tripadvisor (no date) Get to know trips, Tripadvisor. Available at: https://www.tripadvisor.com/Trips (Accessed: 16
November 2023).
Onar, M. (2023) Unraveling the digital marketing strategy of Booking.com, Digital Agency Network. Available at:
https://digitalagencynetwork.com/digital-marketing-strategy-of-booking-com/ (Accessed: 16 November 2023).
Ward, C. (2020) Booking.com: A 5-star marketing performance, Digital Marketing Institute. Available at:
https://digitalmarketinginstitute.com/blog/booking.com-a-5-star-marketing-performance (Accessed: 16 November 2023).

19. References:
Shastri, A. (2023) Detailed marketing strategy of Booking.com - 2023, IIDE. Available at: https://iide.co/case-
studies/marketing-strategy-of-bookingcom/ (Accessed: 16 November 2023).
Yuxin_hh (2017) Expedia email marketing campaign, Medium. Available at: https://medium.com/@yh862/expedia-email-
marketing-campaign-7cf7382e95de (Accessed: 16 November 2023).
Wikipedia (2023) Expedia Group, Wikipedia. Available at: https://en.wikipedia.org/wiki/Expedia_Group (Accessed: 16
November 2023).
S, D.S., Talreja, A. and Nagarad, S. (2015) TripAdvisor’s digital marketing journey to reach 375M unique monthly visitors,
Digital Vidya. Available at: https://www.digitalvidya.com/blog/tripadvisors-digital-marketing-journey-to-reach-375m-
unique-monthly-visitors/ (Accessed: 16 November 2023).
Tripadvisor (2017) TripAdvisor network effect and the benefits of total engagement, Tripadvisor Insights. Available at:
https://www.tripadvisor.com/TripAdvisorInsights/w828 (Accessed: 16 November 2023).
Shastri, A. (2023b) Discover the dynamic business model of TripAdvisor - 2023, IIDE. Available at: https://iide.co/case-
studies/business-model-of-tripadvisor/ (Accessed: 16 November 2023).
Mauran, C. (2023) How to use Tripadvisor’s AI-powered assistant to create a travel itinerary, Mashable. Available at:
https://mashable.com/article/tripadvisor-ai-assistant-trips-travel-itinerary-explained (Accessed: 16 November 2023).

20. Thank you
Thank you
very much!
very much!
Malak Ali Alzahrani