The document discusses strategies for growing sales on Amazon faster than Amazon itself. It recommends prioritizing quick wins like price management, using Fulfillment by Amazon (FBA), asking for reviews, and building product content. It also suggests repackaging products in case packs and with frustration-free packaging. Finally, it advises investing in Amazon through advertising, getting a Lightning Deal, and selling direct to Amazon. The overall message is to try different strategies in order to learn.

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Advanced Amazon
Strategies

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Our Amazon
Partners

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@twittername One Goal:
Grow Faster than
Amazon

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Reality Check:
Goal is
sales/margin
Amazon customers
are
not your
customers.

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Quick Wins:

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Quick Wins:
Price Manage

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Quick Wins:
Price Manage
Use FBA

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Quick Wins:
Price Manage
Use FBA
Ask for Reviews

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Quick Wins:
Price Manage
Use FBA
Ask for Reviews
Build your Content

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Repackage
Yourself:

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Repackage
Yourself:
Sell in Case Packs

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Repackage Yourself:
Sell in Case Packs
Frustration Free
Packaging

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Invest in Amazon:

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Invest in Amazon:
Advertise on Amazon

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Invest in Amazon:
Advertise on Amazon
Get a Lightning Deal

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Invest in Amazon:
Advertise on Amazon
Get a Lightning Deal
Sell Direct to Amazon

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Key Takeaway:
Try in order to Learn

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Thank you
Jay Allen
Linkedin: /jayallen
jayallen@benchmarkbrands.com