Ms. Faye D'souza

1. The 9 O'clock News
What went wrong

2. Indian Media
● Over 400 news channels in India
● Total television business is worth over RS 2,200 cr

3. Challenges for TV News
● Cord cutting
● TRAI Tariff Order
● Cost Cutting
● Battle for ratings

4. Battle For Ratings

5. So what’s the problem?

6. What is Journalism
1. Truth & Accuracy
2. Independence
3. Fairness & Impartiality
4. Humanity
5. Accountability

7. TRUTH & ACCURACY

8. Independence

9. Fairness & Impartiality
Central Government ( 2014-15 to 2018-19)
Total Ad Spend: Rs 5,700 cr
Television: Rs 2,600 cr
Print Media : Rs 2,370 cr
Times of India: Rs 217 cr
Dainik Jagran : Rs 100 cr

10. Humanity
Stories about real issues
● Mahul
● Health/Education/Policing
● Farmer Crisis
● Challenges faced by small businesses

11. Accountability
● Apologise for errors
● Self Regulate
● Keep up standards

12. What can we do?
● Support Journalists
● Pay for News
● Don’t be a patron to those who don’t respect you

13. THANK YOU!