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WordPress website planning –
 sitemaps, wireframes and
           more
          February 20, 2013
             Jerusalem

         By: Deena Levenstein
        deena@illuminea.com
  Follow us: facebook.com/illuminea

                          Follow us! facebook.com/illuminea
Me is Deena
• Deena Levenstein,
  BSc (in nutrition?!)
• From Canada, ay?
• Web planning and
  project
  management @
  illuminea
• deena.co – I’m the
  next big writer!
  (You proud,
  Kimanzi?)

                         Follow us! facebook.com/illuminea
OK, so first of all…

.
Man plans and God laughs.

Or is it the client who laughs?




                       Follow us! facebook.com/illuminea
How illuminea works – then and now

CUSTOM WEBSITE
DEVELOPMENT PROJECTS
                                     Follow us! facebook.com/illuminea
The way we used to work
•   Plan
•   Proposal
•   Plan
•   Design
•   Plan
•   Development
•   Plan
•   QA
•   Launch
                    Follow us! facebook.com/illuminea
What’s really going on in
  other companies?




                 Follow us! facebook.com/illuminea
Custom site projects – the rules
Differentiate between non-billable and
  billable work.

Differentiate between work within the scope
  and work outside of it.

Don’t let stages overlap with each other.

Always be open to improving the process.

                              Follow us! facebook.com/illuminea
Custom site projects – the stages
•   Planning
•   Design
•   Development
•   QA
•   Training
•   Launch
•   Support


                      Follow us! facebook.com/illuminea
Let’s begin

SITE PLANNING


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Examples of initial questions
Questions like:
• 1-3 ideas for a tagline
• Do you already have a website?
• What will be the domain of the new site?
• Do you have social media profiles?
• Do you have or will you want a newsletter
  signup form?
• The primary goal of your site is…
• The secondary goal(s) of your site is/are…
• Sites you like/don’t like and why…

                              Follow us! facebook.com/illuminea
The site planning stage
             includes…
1. Sitemap
2. Wireframe
3. Discussion about other elements




                           Follow us! facebook.com/illuminea
Why it’s important and how to create it

SITEMAP


                                          Follow us! facebook.com/illuminea
What is a sitemap
• A list of all the content(pages, posts,
  etc.) that will be in the site and their
  relationship to each other
• Sort of a main navigation




                              Follow us! facebook.com/illuminea
The benefits of a sitemap
• Helps us brainstorm with the client
• Helps us figure out how to best use
  WordPress functionality like:
  –   Categories
  –   Page templates
  –   Custom post types
  –   Plugins
• Helps with the setup of the menus
• Helps the client organize and enter their
  content
                               Follow us! facebook.com/illuminea
Example of a sitemap
• In Word doc
• But first to wake you up:




                              Follow us! facebook.com/illuminea
Sitemaps for sites off a
            theme?
• Sitemap – yes
• Wireframe – no
  (IMH(yc)O)
• Homepage –
  prioritized list of
  elements


                        Follow us! facebook.com/illuminea
Tips for creating a sitemap
• Try to go through all the pages from the
  old site
• See what worked and what didn’t work in
  the old site
• Ask the client a lot of specific questions.
  For example:
  – “Will you want this page on the new site?”
  – “How do you imagine this type of content
    working?”
  – Does it make sense for ___ to be a child of
    ___?

                                 Follow us! facebook.com/illuminea
Why it’s so much fun to make and how to do it

WIREFRAME


                                        Follow us! facebook.com/illuminea
Wireframes – what?
• A layout of all the page templates and
  functionality of the site
• The backbone for the design
• Has no design




                           Follow us! facebook.com/illuminea
Wireframes – how?
• First create a list of elements per page
  template
• Start with the homepage




                             Follow us! facebook.com/illuminea
Wireframe examples
TRAFFIX - WIREFRAME




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Wireframe examples
TRAFFIX – FINAL PRODUCT




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Wireframe examples
JCPA - WIREFRAME




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Wireframe examples
JCPA – FINAL PRODUCT




                       Follow us! facebook.com/illuminea
Sitemap final product
• Has information regarding each page
  – what template it will use, what
  custom post type, what special
  functionality will be in the page, and
  what content it will contain from the
  old site.




                           Follow us! facebook.com/illuminea
Categories, logos, domains. Oh my!

SOME OF THE OTHER THINGS TO
DISCUSS
                                     Follow us! facebook.com/illuminea
Their old site
• What do they need to migrate from the
  old site?
• Will it be best to move the content
  manually or set up an automatic
  migration?
• Is there anything that should be saved
  before the site disappears?
• Back it up.
• Screenshots of the old site for before and
  after pictures in your portfolio
                               Follow us! facebook.com/illuminea
Domains
• Their domain registrar
• What will be the main domain?
• Are there other domains that will be
  forwarded?
• Redirects from old site links




                            Follow us! facebook.com/illuminea
Design
• What is the logo situation?
• Make notes of any design preferences
  that arose during the spec process.




                          Follow us! facebook.com/illuminea
Content
• Who will be creating the content?
• Do they need assistance with the
  content?
• Language – right-to-left and/or left-to-
  right?




                             Follow us! facebook.com/illuminea
Header, Sidebars, Footer
• What elements will be in each?
• How many sidebars? Unlimited?
• Which custom widgets will be in this
  site?




                            Follow us! facebook.com/illuminea
And some other stuff
•   Categories, tags
•   Other taxonomy
•   Mobile
•   Social
•   SEO
•   Search
•   Breadcrumbs
•   Comments
•   Meta info
                       Follow us! facebook.com/illuminea
IN CONCLUSION…


                 Follow us! facebook.com/illuminea
Keeping WordPress in mind
•   Categories
•   Other taxonomy
•   Page templates
•   Custom post types
•   Meta boxes
•   Permalinks
•   Breadcrumbs
•   Slugs

                        Follow us! facebook.com/illuminea
Good practice
• Use the team - balance between
  working alone and working in a team.
  – SEO, other site planner, designer,
    developer, friendly CEO
• Make your sites very dynamic.
• Clarify that the site might evolve more
  later.
• Budget – update client on hours used.
• Have the client sign on the site spec.
                               Follow us! facebook.com/illuminea
Follow us! facebook.com/illuminea
illuminea
http://illuminea.com ▪ http://wpgarage.com
@miriamschwab ▪ http://facebook.com/miriamschwab
Slides available at http://illum.in/ourpresentations

deena@illuminea.com


THANKS!


                                           Follow us! facebook.com/illuminea

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WordPress site planning, WordCamp Jerusalem 2013

  • 1. WordPress website planning – sitemaps, wireframes and more February 20, 2013 Jerusalem By: Deena Levenstein deena@illuminea.com Follow us: facebook.com/illuminea Follow us! facebook.com/illuminea
  • 2. Me is Deena • Deena Levenstein, BSc (in nutrition?!) • From Canada, ay? • Web planning and project management @ illuminea • deena.co – I’m the next big writer! (You proud, Kimanzi?) Follow us! facebook.com/illuminea
  • 3. OK, so first of all… . Man plans and God laughs. Or is it the client who laughs? Follow us! facebook.com/illuminea
  • 4. How illuminea works – then and now CUSTOM WEBSITE DEVELOPMENT PROJECTS Follow us! facebook.com/illuminea
  • 5. The way we used to work • Plan • Proposal • Plan • Design • Plan • Development • Plan • QA • Launch Follow us! facebook.com/illuminea
  • 6. What’s really going on in other companies? Follow us! facebook.com/illuminea
  • 7. Custom site projects – the rules Differentiate between non-billable and billable work. Differentiate between work within the scope and work outside of it. Don’t let stages overlap with each other. Always be open to improving the process. Follow us! facebook.com/illuminea
  • 8. Custom site projects – the stages • Planning • Design • Development • QA • Training • Launch • Support Follow us! facebook.com/illuminea
  • 9. Let’s begin SITE PLANNING Follow us! facebook.com/illuminea
  • 10. Examples of initial questions Questions like: • 1-3 ideas for a tagline • Do you already have a website? • What will be the domain of the new site? • Do you have social media profiles? • Do you have or will you want a newsletter signup form? • The primary goal of your site is… • The secondary goal(s) of your site is/are… • Sites you like/don’t like and why… Follow us! facebook.com/illuminea
  • 11. The site planning stage includes… 1. Sitemap 2. Wireframe 3. Discussion about other elements Follow us! facebook.com/illuminea
  • 12. Why it’s important and how to create it SITEMAP Follow us! facebook.com/illuminea
  • 13. What is a sitemap • A list of all the content(pages, posts, etc.) that will be in the site and their relationship to each other • Sort of a main navigation Follow us! facebook.com/illuminea
  • 14. The benefits of a sitemap • Helps us brainstorm with the client • Helps us figure out how to best use WordPress functionality like: – Categories – Page templates – Custom post types – Plugins • Helps with the setup of the menus • Helps the client organize and enter their content Follow us! facebook.com/illuminea
  • 15. Example of a sitemap • In Word doc • But first to wake you up: Follow us! facebook.com/illuminea
  • 16. Sitemaps for sites off a theme? • Sitemap – yes • Wireframe – no (IMH(yc)O) • Homepage – prioritized list of elements Follow us! facebook.com/illuminea
  • 17. Tips for creating a sitemap • Try to go through all the pages from the old site • See what worked and what didn’t work in the old site • Ask the client a lot of specific questions. For example: – “Will you want this page on the new site?” – “How do you imagine this type of content working?” – Does it make sense for ___ to be a child of ___? Follow us! facebook.com/illuminea
  • 18. Why it’s so much fun to make and how to do it WIREFRAME Follow us! facebook.com/illuminea
  • 19. Wireframes – what? • A layout of all the page templates and functionality of the site • The backbone for the design • Has no design Follow us! facebook.com/illuminea
  • 20. Wireframes – how? • First create a list of elements per page template • Start with the homepage Follow us! facebook.com/illuminea
  • 21. Wireframe examples TRAFFIX - WIREFRAME Follow us! facebook.com/illuminea
  • 22. Wireframe examples TRAFFIX – FINAL PRODUCT Follow us! facebook.com/illuminea
  • 23. Wireframe examples JCPA - WIREFRAME Follow us! facebook.com/illuminea
  • 24. Wireframe examples JCPA – FINAL PRODUCT Follow us! facebook.com/illuminea
  • 25. Sitemap final product • Has information regarding each page – what template it will use, what custom post type, what special functionality will be in the page, and what content it will contain from the old site. Follow us! facebook.com/illuminea
  • 26. Categories, logos, domains. Oh my! SOME OF THE OTHER THINGS TO DISCUSS Follow us! facebook.com/illuminea
  • 27. Their old site • What do they need to migrate from the old site? • Will it be best to move the content manually or set up an automatic migration? • Is there anything that should be saved before the site disappears? • Back it up. • Screenshots of the old site for before and after pictures in your portfolio Follow us! facebook.com/illuminea
  • 28. Domains • Their domain registrar • What will be the main domain? • Are there other domains that will be forwarded? • Redirects from old site links Follow us! facebook.com/illuminea
  • 29. Design • What is the logo situation? • Make notes of any design preferences that arose during the spec process. Follow us! facebook.com/illuminea
  • 30. Content • Who will be creating the content? • Do they need assistance with the content? • Language – right-to-left and/or left-to- right? Follow us! facebook.com/illuminea
  • 31. Header, Sidebars, Footer • What elements will be in each? • How many sidebars? Unlimited? • Which custom widgets will be in this site? Follow us! facebook.com/illuminea
  • 32. And some other stuff • Categories, tags • Other taxonomy • Mobile • Social • SEO • Search • Breadcrumbs • Comments • Meta info Follow us! facebook.com/illuminea
  • 33. IN CONCLUSION… Follow us! facebook.com/illuminea
  • 34. Keeping WordPress in mind • Categories • Other taxonomy • Page templates • Custom post types • Meta boxes • Permalinks • Breadcrumbs • Slugs Follow us! facebook.com/illuminea
  • 35. Good practice • Use the team - balance between working alone and working in a team. – SEO, other site planner, designer, developer, friendly CEO • Make your sites very dynamic. • Clarify that the site might evolve more later. • Budget – update client on hours used. • Have the client sign on the site spec. Follow us! facebook.com/illuminea
  • 37. illuminea http://illuminea.com ▪ http://wpgarage.com @miriamschwab ▪ http://facebook.com/miriamschwab Slides available at http://illum.in/ourpresentations deena@illuminea.com THANKS! Follow us! facebook.com/illuminea

Editor's Notes

  1. So many projects are over budget and over time.So why plan?