This document provides 6 easy steps to make blogs more effective: 1. Think in a digital way and optimize content for mobile readers 2. Create digital strategies and concepts beyond just website text 3. Use killer titles that are clear and answer important questions 4. Make text easily scannable with formatting, images, and links 5. Integrate different types of media like photos, videos and infographics 6. Spread blogs through newsletters, social media, and link previews

1. 30/01/2018 – Kick-off BECERID
6 EASY STEPS TO MAKE YOUR BLOGS MORE EFFECTIVE

2. GOOD MORNING!
kristof@ilikemedia.be | @kristofdhanens | slideshare.com/ilikemedia

3. I LIKE MEDIA: COLLECTIVE OF 7
FREELANCE COMMUNICATION TRAINERS
KRISTOF ELIEN PIETER
EVELIEN CHRISTOPHEJOB

4. OUR BLOG
www.ilikemedia.be/blog

5. 6 EASY STEPS
TO MAKE YOUR BLOGS
MORE EFFECTIVE

6. 1
THINK IN A DIGITAL WAY

7. ONLINE VERSUS OFFLINE TEXTS?

9. PEOPLE READ DIFFERENTLY ON THE WEB

10. TURN YOUR TEKST UPSIDE DOWN
Classic text Modern text
conclusions
Lead contains most important
conclusionslead

11. THINK MOBILE!
• 1,55 miljard gebruikers
• 5,9 miljoen gebruikers in België
• 4,5 miljoen Belgen elke dag
• 3,5 miljoen Belgen elke dag
• 45+ snelst groeiende doelgroep

12. http://contentmarketinginstitute.com/2015/04/content-engages-mobile-readers/
MOBILE WRITING

13. DON’T WRITE SHORTER TEXTS,
WRITE BETTER TEXTS

14. 2
CREATE DIGITAL CONCEPTS,
NOT JUST TEXTS FOR WEBSITES

15. Digital
strategy
Target audience
Goals
Channels
Platforms
Content
strategy
What themes will
help to achieve our
goals
Content
planning
When will you
trigger your target
audience with what
type of content?
STRATEGY IS EVERYTHING

16. INSPIRATION
PUBLISH
CREATE
GOOD CONTENT
RETHINK
EDIT

17. CONTENT CAN BE EVERYTHING

18. WRITE WHAT YOUR AUDIENCE WANTS TO READ

19. TUTORIALS

20. LISTS

21. TESTIMONIALS

22. PERSONAL STORIES

23. RETURNING CONCEPTS

24. RECYCLE SOCIAL CONTENT

25. 3
A KILLER TITLE
IS ALWAYS A GOOD START

26. A KILLER TITLE…
Is not too long (10 words max)
Is clear: use the words your audience uses
• Don’t write: ‘Digitalize your educational skills’
• But write: ‘5 apps to use in your classroom’
Answers the most important question in your title
• Don’t write: “Smartphones are no longer welcome at school”
• Schrijf wel: “France forbids smartphones in schools”

27. A GOOD TITLE IS INDEPENDENT
AND DOES NOT NEED SUBTITLES

28. CLICKBAIT?

29. CLICKBAIT?

30. MAKING PROMISES AND FULFILL THEM!

31. TITLES THAT MAKE PEOPLE CLICK
6 reasons why…
This is how you…
12 crazy ways to…
The complete guide for…
4 secrets about…
Checklist for…
What nobody tells you about…
The biggest mistake I made when…
7 tips for…
The formula for…
This is how you get rid of…
…

32. 4
MAKE SURE PEOPLE
CAN SCAN YOUR TEXT

33. TEXTS THAT SCAN EASILY

34. TITLE
PHOTO
LEAD
SHORT ALINEAS
INTERTITLE
TEXTS THAT SCAN EASILY

35. TEXTS THAT SCAN EASILY

37. • Use dark letters on a light background
• Use enough whitespace
• No tekst blocks in italic
• Always align your tekst to the left
• Do not underline words that are not links
• Make your carewords bold
• Do not yell: no complete sentences in capitals
TEXTS THAT SCAN EASILY

38. USING LINKS
• Don’t use to much links in one text
• Make clear what is the destination of a link
• Make deeplinks (link to the exact subpage in stead of the home page)
• Links carewords, they have to stand out of your tekst
• Never use ‘click here

39. 5
INTEGRATE MEDIA

40. HOW TO EDIT PHOTOS?
Altenatives: gimp, snapseed, canva, paint.net,…
www.pixlr.com

41. USE PHOTOS THAT TELL A STORY

42. USE EMBED CODE

43. GOOGLE MY MAPS: CREATE YOUR OWN MAPS

44. INFOGR.AM: MAKE INTERACTIVE STATISTICS

45. MAKE INFOGRAPHICS WITH PIKTOCHART

46. EXPERIMENT WITH KNIGHT LAB

47. 6
SPREAD YOUR BLOGS

48. PEOPLE WILL NOT VISIT YOUR BLOG EVERYDAY

49. DIGITAL NEWSLETTER

50. • Opt in / Opt out: make sure you have permission!
• GDPR: be careful with people’s personal data
• How often do you send newletters?
• Think about your Subject line
• Links: only to your
own site/blog?
• Call-to-actions
NEWSLETTER GUIDELUINES

51. SOCIAL MEDIA

52. CHALLENGING THE ALGORITHMS

53. FACEBOOK’S NEW NEWSFEED
How to deal with this?
1. Create good content, always
2. Use more video
3. Share your blogs on your
personal profile as well
4. Be present in Facebook
groups
5. Do not beg for interaction in
your copy. Facebook will
punish you

54. LINK PREVIEW EDITOR

55. HOOTSUITE

56. THANKS FOR
LISTENING!
Send your questions to
kristof@ilikemedia.be
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