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Facebook in Retail - Presentation to the Danish eCommerce Federation (FDIH)

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Ian Jindal
Ian Jindal

Keynote for the Danish eCommerce Federation (FDIH) on "Facebook in Business". Keynote: How can online retail use Facebook? Ved Ian Jindal, Internet retailing Ian will look at the role of Facebook in supporting customer's desire to engage with the brand, widgets and actually "doing things" as well as marketing. How can online retailers move towards a commercial and sustainable model. Ian willl look at the commercial opportunities on Facebook, as well as considering why we might use facebook rather than, say, trying to bring people to our own sites (ie 'old fashioned marketing').

BusinessTechnologyDesign
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1. Facebook and the Social Media Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Facebook and the Social Media Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.facebook.com/press/info.php?statistics
[object Object],[object Object],[object Object],2. The attraction of Facebook Robin Goad, Hitwise director of research, said: “ UK Internet users are spending less of their online time shopping and more time browsing online media”. Source: http://preview.tinyurl.com/cmcukt
[object Object],[object Object],[object Object],2. The attraction of Facebook Upstream traffic from social media now exceeds email. Robin Goad, Hitwise director of research, said: “ The growth of social networking, online video and the continuing popularity of news websites has meant that an increasing proportion of consumers’ online time in the UK has been devoted to online media”.
3. Retail Uses
3. Retail Uses - Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Retail Uses - Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Retail Uses - Being a Fan ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Retail Uses - Being a Fan Awareness = up Time on site = up Integrated campaign.
3. Retail Uses - Social Affiliates ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Retail Uses - Disappointing ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. Other Options
4. Twitter Twitter.com. 291st site in UK. 974% growth yoy. 4.5% of traffic goes to retailers... http://twitterfacts.blogspot.com/2009/01/twitter-traffic-according-to-hitwise.html
4. Twitter
4. Twitter
4. Twitter
4. Twitter
[object Object],[object Object],[object Object],4. Reviews ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Co-shoppers as retailers (ThisNext) 4. Social Shopping
5. Multichannel considerations
5. Multichannel considerations
[object Object],[object Object],[object Object],[object Object],[object Object],5. Multichannel considerations
So?
So? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you. FDIH conference: Forretning i Facebook /Business in Facebook København/Copenhagen, April 2009 www.ianjindal.com (t @ianjindal) www.internetretailing.net (t @etail)

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