A presentation made to the Board of People in Aid (http://www.peopleinaid.org/) at their request, looking at the challenges and opportunities offered by the web, web2.0, social web etc etc for a distributed, global, charitable network.

1. People in Aid
Board discussion: London, July 2008
www.ianjindal.com

2. • Web herrings
– “push”
conversation - we
‘give you web’
– Web as
‘technology’
– Web as library
• Consider flows
• “No-tech” - it’s
free.
“So last century”

3. • The house of
many charms
• People don’t read,
they want to “do”
• Portals, outbound
marketing...
noise
• Stakeholder
confusion
Lipstick on a pig