Want to get head start maximizing your advertising ROI ? Get insights into how you can boost advertising ROI up to 400%, capture 30% more leads and negotiate better advertising rates using cold, hard data. What will you learn? What lead type is most valuable to most sales organizations? How to measure response rates with a call-to-action of “call us” Examples of how to demonstrate ROI, optimize ad spend & increase lead flow

1. IMPROVE
ADVERTISING
ROI.
#ifbyROI

2. VOICE-BASED
MARKETING AUTOMATION
Irv Shapiro
Founder & CEO
>Ifbyphone
Contact us: 866-791-0606 * ishapiro@ifbyphone.com * @ifbyphone

3. WHAT DO
THESE
SALES
HAVE IN
COMMON?
#ifbyROI

4. MARKETING & ADVERTISING SPEND
Large, mature, offline ad spending Online and interactive marketing
Voice Email Social
Closes the loop
for both online Web
(Search, Display) Mobile
and offline
marketing
Television
(Cable, Broadcast, Distribution)
Newspaper
Magazine
Radio
Directory
$1B Market
Outdoor
Growth
Growth
Rate
Rate
(10%) 0% 10% 20% 30%
Source: Interactive Advertising Bureau, Forrester Research, TM Capital

5. HOW
IMPORTANT
IS IT TO
MEASURE
PHONE CALLS?
#ifbyROI

6. 65%
SAY
A PHONE CALL
LEAD
IS MOST VALUED
Source - BIA/Kelsey & ConStat Local Commerce Monitor Wave XIII Aug 2009

7. 43% OF
SEARCH
CONVERSIONS
HAPPEN ON THE
TELEPHONE
http://www.adinsight.eu/media/AdInsight-Brochure-Web.pdf

8. HOW DO YOU
MEASURE
PHONE CALLS
AS
LEADS?
#ifbyROI

9. CALL
TRACKING.
#ifbyROI

10. CALL
TRACKING.
TRADITIONAL
MEDIA. How Many Phone Numbers Are Required?
Local Markets 5
Unique Ads To A/B Test x2
Total Phone Number Required 10
#ifbyROI

11. CALL
TRACKING.
ONLINE
MEDIA. How Do You Setup Online Call Tracking?
1 Use dynamic call tracking numbers
2 <div>Paste 2 lines of code on your site</div>
3 Assign numbers to each source (e.g. PPC)
#ifbyROI

12. REPORTING.
#ifbyROI

13. CALL
TRACKING.
DEMONSTRATE
ROI.
#ifbyROI

14. CALL
TRACKING.
DEMONSTRATED
ROI.
MEASURED 4x MORE LEADS VIA PHONE.
#ifbyROI

15. CALL
TRACKING.
INCREASE
LEADS.
#ifbyROI

16. CALL
TRACKING.
INCREASED
LEADS.
3 IN 10 LEADS GENERATED VIA PHONE CALLS
#ifbyROI

17. CALL
TRACKING.
OPTIMIZE
AD SPEND.
#ifbyROI

18. CALL
TRACKING.
OPTIMIZED
AD SPEND.
MAINTAINED LEAD FLOW FOR 30% LESS.
#ifbyROI

19. QUESTIONS?
#ifbyROI

20. THANK YOU.
p. 866-791-0606
w. ifbyphone.com
t. @ifbyphone