Unleash tacit knowledge using storytelling

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IFAD International Fund for Agricultural Development

Technology Education Business

Storytelling Roxanna Samii - r.samii@ifad.org International Fund for Agricultural Development (IFAD) Regional implementation workshop for IFAD-financed projects in Eastern and Southern Africa 10-14 November 2008

Storytelling and knowledge management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Everyone interested in knowledge management knows that storytelling can be an effective knowledge-sharing technique, largely because it conveys context, causal relationships and emotional content more effectively than most other modes of communication”

When to use storytelling ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Sometime reality is too complex. Stories give it form.” J.L. Godard

IFAD and storytelling ,[object Object],[object Object],[object Object],[object Object],[object Object]

Storytelling ingredients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you www.ifad.org www.ruralpovertyportal.org

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