Indonesia's first all-digital credit card for e-commerce

1. Indonesia's first all-digital credit card for e-commerce
1 minute
to apply
2 clicks
to buy
30 days to 12 months
to pay back

2. $5b worth of goods were transacted
over B2C in Indonesia despite >80%
cart abandonment rate
If cart abandonment could be reduced
to best in class 60%,
sales would increase 100% to $10b
at no extra markeEng cost

3. What is Cart Abandonment?
A poten(al customer who has visited your
website, carted a specific item or item(s),
started the checkout process but has le< the
site before comple(ng their transac(on.

4. The problem
80% Don’t
Track
Don’t
Follow up

5. m-Commerce is the new e-Commerce
Criteo reports 34% of all ecommerce
in Indonesia is m-commerce already.
This is the highest percentage in SEA!
Mastercard reports that number
to be as high as 50%
INDONESIA IS MCOMMERCE READY
60M smartphone users already in the country today,
growing to 100M by 2019
SMARTPHONE USERS ARE GROWING

6. Cart abandonment on mobile is way higher than others
DROP OUT ON
MOBILE
78% PEOPLE PUT AN
ITEM IN THEIR CARTS
100
ABANDON THEIR
CART ON DESKTOP
67%
DROP OUT ON
TABLETS
68%

7. The psychology
Login Fatigue Payment Errors Site Speed
?
Security Concerns Unanswered Questions Mobile
Window Shopping
$
Shipping Costs Form Frustration
?
Last Name
First Name

8. Biggest reasons for cart abandonment in Indonesia
Don’t want to use their
card (security fears and
inconvenience)
SECOND ISSUE
Fearful of not geMng
right product or of not
geMng it on (me
THIRD ISSUE
Unnecessary Registra(on
and too many fields
FIRST ISSUE
SIGN UP

9. Example mobile commerce
1. Start page 2. Choose product 3. Add to cart

10. Example mobile commerce
4. Checkout now 5. Go to guest checkout

11. 6. Shipping address
- Name
- Street
- Address
- City
- State
7. ConEnue
Example mobile commerce

12. 8. Billing address
- Name
- Address
- City
- State
- Email
- Telephone
Example mobile commerce

13. 9. Name on card
10. Credit card type
11. Security code
12. Credit card number
13. ExpiraEon date
14. ConEnue
Example mobile commerce

14. Massive fricEon in payments and checkout
60% of credit card holders don’t want to use
their credit card online
LACK OF TRUST
50% of ecom transac(ons through bank transfers
never get done
HIGH ABANDONMENT
Shopping cart abandonment is increasing as more
users deal with poorly designed checkouts
POORLY DESIGNED CHECKOUTS

15. People will buy with mobile
if we let them

16. Amazon’s mobile order flow
Amazon’s workflow is simple: type password + click 1-2 (mes.
Results in best in class cart conversion!
Email Add to cart Login Summary Buy
Email showing previously
browsed items
Product detail
page
Login page, enter
your password
Cart summary Order page

17. Best pracEces for core problems
SIGN UP
FIRST ISSUE SECOND ISSUE THIRD ISSUE
Reduce fields No need for bank cards
or credit cards
Risk-free purchase
experience

18. Other best pracEces
Eliminate unnecessary registra(on
Separate buying from checkout
Personalize the buying experience
Think Cross-Device
Measure performance
Display retarge(ng
Email retarge(ng

19. Your Sales Enabler
hello@kredivo.com
Thank you!