3. Mobile
Adopters
and
Technophiles
are
more
heavily
found
in
Malaysia
and
Indonesia
than
in
Vietnam,
where
a
par;cularly
large
segment
of
advice
seekers
exists
ConsumerScape 360°
G1. We'd like to understand your attitudes about electronics. Please select the one statement from each set that best
describes you and the one item from each set that least describes you.
Consumer Market Segments - SEA
Vietnam Malaysia Indonesia
5. Indonesia
IT
Influence
on
Marke;ng
5
M3:
Does
marke;ng
spend
on
IT?
M4:
From
a
ICT
perspec;ve,
what
are
the
areas
most
important
to
your
role/BU
in
2013-‐2014?
Does
marke;ng/CMO
spend
on
IT?(Yes)
Expanding
social
media
influence
&
increase
digital
presence
(online,
mobile,
analy;cs)
Leverage
cloud
to
beLer
manage
customer
experience
Use
mobility
to
up
corporate
image
via
marke;ng/field
sales
personnel
(i.e.
create
a
mobile
strategy)
Deploy
marke;ng
automa;on
tools
to
improve
processes
such
as
measuring
marke;ng
effec;veness
&
ROI
IT-‐led
crea;ve
design
&
output
deliverables
Controlling
MDF,
contra
revenue/spend
&
channels
spend
Harnessing
Big
data/predic;ve
analy;cs
to
improve
customer
churn,
target
new
customers
&
drive
share
of
wallet
spend
9. SMILE!
IT’S MONDAY
This slide was presented in Jakarta Marketing Week 2014 “NETIZEN Hour”
a joint event MarkPlus & MobileMonday Indonesia @ 12 May 2014
10. Is a non-profit networking
community of professionals
and businesses
in the mobile industry.
We are part of worldwide
MobileMonday (MoMo)
network.
Our intention is to encourage
innovation in the industry and
to increase relevance of
mobile technology in real life
through open, honest
communications, facilitated
by the networking event.
www.mobilemonday.co.id
@idmomo
idmomo
idmomo