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One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer
One small step for fundraising,
one giant leap for nonprofits
March 19th , 2014:
Mass email with Soapbox Mailer for Salesforce
Introductions
Idealist Consulting strives to advance social responsibility
through thoughtful and approachable technical consulting.
• Top-rated on the AppExchange
• Over 700 Salesforce implementations
• Certified B Corp
PICnet empowers nonprofits to be more efficient and
effective through technology
• Soapbox Engage is a suite of
online engagement tools
integrating with Salesforce
• Soapbox Mailer 5-star rated on the
AppExchange
• Certified B Corp
How can you generate more revenue
using mass email without paying an arm and a leg
or pulling out your hair in the process?
The Problem
Overpriced mass email
Clunky Salesforce integration
Data bloat
The Answer
One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer
Affordable mass email
Hand-in-glove integration with Salesforce
World-class deliverability
Real-time performance metrics in Salesforce
Measure social media ripple effect
True to the Salesforce core
Soapbox Mailer is more than mass email…
…it’s a business intelligence tool to inform action
and raise more money at a lower cost
Blue Water Baltimore
Mission: to restore the quality of Baltimore’s rivers,
streams and harbor to foster a healthy
environment, a strong economy, and thriving
communities.
Blue Water Baltimore
Vincent Vizachero
Nursery Manager & Communications Manager
Vincent Vizachero
Migrated from Common Ground to CauseView
and from MailChimp to Soapbox Mailer
Background
To the Salesforce App!
One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer
One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer
One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer
One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer
Three quick mass email tips:
Be concise
Use a single call to action
Evaluate performance and use data to better
inform your approach
Q&A
For more information:
Soapbox Mailer
www.soapboxmailer.com
Soapbox Engage
www.soapboxengage.com
Tim Forbes
tim@picnet.net
(202) 585-0270

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One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

Editor's Notes

  1. Kirsten to introduce webinar
  2. Kirsten to introduce IdealistPartner to introduce their presenter(5 min)
  3. Partner: 5 min
  4. Partner: 5 min
  5. Partner: 5 min
  6. Partner: 5 min
  7. Partner: 5 min
  8. Partner: 5 min
  9. Partner: 5 min
  10. Subscriptions starting at $19 per month10 cents per thousand emails
  11. Partner: 5 min
  12. World-class email deliverability with Amazon.com
  13. Standard metrics without needing to run elsewhere
  14. Twitter and Facebook
  15. Partner: 5 min
  16. Partner: 5 min
  17. Partner: 5 min
  18. Partner: 5 min
  19. Partner: 5 min
  20. Partner: 5 min
  21. Partner: 5 min
  22. Partner: 5 min
  23. Partner: 5 min
  24. True to the core: GeoPointe
  25. Identify a geographic area for which you wish to pull Contact or Lead records in Salesforce
  26. This can be either identifying a point and radius distance from that point
  27. Or by creating custom shape files that define a given geographic area
  28. Partner: 5 min
  29. Partner: 5 min
  30. Partner: 5 min
  31. Idealist moderates – will field questions from audience or ask from this list:-What sort of org is best suited for this solution?-Solution cost-What fundraising resources do you recommend?(10 min)
  32. Idealist moderates – will field questions from audience or ask from this list:-What sort of org is best suited for this solution?-Solution cost-What fundraising resources do you recommend?(10 min)