Engagement is so key to the mission of nonprofits everywhere. Without it, not only would we be at a loss for how to serve but also at a loss for support in accomplishing our goals. So how does an organization go about community engagement? As our digital footprint expands, so too should our definition of community engagement. Take a look at what community engagement means in the digital age, how community engagement applies to your nonprofit, and different styles of facilitating those connections.

1. Community Engagement:
Three ways to harness the power of
your nonprofit network March 31, 2016

2. Your Presenters Today
Lila Pigott
Director of Nonprofit
Business Development
Idealist Consulting
@idealistcons
Shanif Sims
Partner Manager
Classy
@classy
Brian Wilson
National Service Platoon
Manager
The Mission Continues
@missioncontinue

3. Agenda
• Introduction and Overview
 What is community engagement?
 And what does it mean for nonprofits?
• Classy: 4 Strategies to Engage your Community
• The Mission Continues + Salesforce Communities
• Custom- built connections
• Wrap-up + Q&A

4. What is Community Engagement?
• Community engagement is not only about making community
members feel connected to each other, but also about making sure
they’re connected to your organization.
• Every touchpoint you have with your constituents is an opportunity
to make them feel like they’re a part of something bigger
• Providing a holistic experience that’s intuitive and accessible
means you’ll keep them engaged longer and stronger.

5. What does it mean for nonprofits?
• Collaboration among staff, funders, members, volunteers and other
supporters is key to building alignment and accelerating your
mission.
• Create momentum and deepen engagement with your supporters
through branded, private, intuitive, and inclusive online experiences.
• Drive ownership and collaboration through tailored content and
connections by region, issue area, events or organizational needs.

6. classy.org
4 Strategies to Engage
Your Community
Shanif Sims • Partner Manager

7. classy.org
Join the conversation on Twitter.
Live Tweet @classy, @idealistcons, @ missioncontinues
#Classyedu
#nptech
#npcommunities

8. classy.org

9. classy.org
Four Strategies
KNOW YOUR SUPPORTERS AND LEVERAGE YOUR NETWORK
CULTIVATE YOUR SUPPORTERS TO BECOME LONG TERM DONORS
HAVE DIFFERENT ENGAGEMENT STRATEGIES FOR YOUR DIFFERENT
SEGMENTS
HAVE AN ONGOING CONVERSATION

10. classy.org
RECURRING
DONOR = $.72
NEW DONOR = $3
LTV vs One-Time Donor

11. classy.org
65% OF PEOPLE
ONLY DONATE
ONCE.
Donor Attrition

12. classy.org
Know Your Supporters and Leverage
Your Network

13. classy.org
BEST PRACTICES:
• Gather as much data on your
community as possible
• Learn your communities
personal interests and
professional capacities
• Identify strategic relationships
in your network
• Discover areas in your org
where you can turn your need
into someone else’s
opportunity
An Extension of Your Team

14. classy.org
Mama Ada

15. classy.org
Actively Involved and Engaged
BEST PRACTICES:
• Get to know why your donors
donated
• Funnel them into a meaningful
direction
• Find new ways to engage them
and keep them excited

16. classy.org
Cultivate Your Supporters to Become
Long Term Donors

17. classy.org
BEST PRACTICES:
• Plan a communication strategy
• Take advantage of every
interaction you have with your
donors
Communication

18. classy.org
BEST PRACTICES:
• Establish the relationship right
away
• Provide value to your donors
Communication

19. classy.org
Thanking a first time donor
BEST PRACTICES:
• Thank
• Impact
• Inform
• Inspire

20. classy.org
Different Engagement Strategies for
Different Segments

21. classy.org
BEST PRACTICES:
• Acknowledge everyone
with an intention the feels
personal, but be strategic
Use Your Time and Resources Wisely

22. classy.org
BEST PRACTICES:
• Higher value donors take priority
on human resources
• Be mindful of the lifetime value
of a customer vs a one time
donation
Use Your Time and Resources Wisely

23. classy.org
BENEFITS:
• Stable income
• More entrenched in
your org’s mission
• Reduced fundraising
costs
• Higher lifetime donor
value
Recurring Donor

24. classy.org
BEST PRACTICES:
• Always thank them and
show appreciation
• Exclusive access
• Segment your
communication
• Strategically upgrade
Recurring Donor Engagement

25. classy.org
Having an On-Going Conversation

26. classy.org
Mama Ada

27. classy.org
In Summary

28. The Mission Continues
Making an impact in the community:
https://prezi.com/n7euyozlaqi3/making-an-impact-in-the-community/#

29. Custom-built connections
Salesforce is an incredibly powerful solution, but for all its strengths it
has rarely been called pretty or user-friendly.
You need to make Salesforce work for your community so they can work
for you. The good news is, Salesforce is endlessly customizable!
Every touchpoint you have with your constituents is an opportunity to
make them feel like they’re a part of something bigger.

30. Customized partner portal

31. Customized volunteer check-in page

32. Customized donation form

33. Customized volunteer history page

34. Q&A
www.idealistconsulting.com
800.889.8675
marketing@idealistconsulting.com
@idealistcons
www.classy.org
(619) 961-1892
What email address would you
like?
@classy
www.missioncontinues.org
(314) 588 8805
info@missioncontinues.org
@missioncontinue