IDC is the premier global provider of technology market intelligence and advisory services.

1. IDC Product
Brochure

2. idc products
subscription services
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idc subscription
services
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custom
research
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it executive
program
custom services
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it buyer
resources
tracker
other
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go-to-market
services
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events
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idc worldwide
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idc fast facts

3. about idc
IDC is the premier global provider of technology
market intelligence and advisory services
Whether you are a vendor or a technology professional and influencer, IDC’s offerings help you make fact-based
technology decisions. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and
industry opportunities and trends in over 110 countries worldwide.
Take advantage of the full spectrum of value that
IDC can deliver across your organization:
the IT industry’s 3rd
platform for innovation
and growth
strategic
advice
market &
customer
analysis
channel &
partnering
technology
selection &
purchase
data
tracking
go to
market
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
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4. subscription services
IDC has 1,100 analysts providing global, regional, and local
expertise on technology and industry opportunities and
trends in over 110 countries worldwide.
Energy Insights
2014 worldwide
subscription services
these services may be segmented by:
Energy Insights
IDC delivers dependable, high-impact
Energy Insights
Financial Insights
Financial Insights
Government Insights
intelligence and advice on the future of
technology, and industry adoption of
technology, to help our clients make better
business decisions.
technology
Energy Insights
vertical Financial Insights geography Insights
Government
(Including emerging markets)
industry
Health Insights
job function
Financial Insights
Government Insights
Health Insights
Manufacturing Insights
Energy Insights
Financial Insights
Government Insights
Health Insights
Manufacturing Insights
Retail Insights
Financial Insights
Government Insights
Health Insights
Manufacturing Insights
Retail Insights
Government Insights
Health Insights
Manufacturing Insights
Retail Insights
Health Insights
Big Data
Energy Insights
Manufacturing Insights
Retail Insights
Manufacturing Insights
Retail Insights
Cloud
Security
Mobility
Trillions of Things
Social Business
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Retail Insights

5. idc it executive programs
consists of a family of research programs intended to help today’s
time-constrained technology professionals and influencers make more
effective technology decisions.
The program offers actionable and timely fact-based research that will assist
technology professionals and influencers in mitigating technology risks,
maximizing the effectiveness of IT investments, identifying, and capitalizing
on new opportunities and creating solutions that are aligned with your
organization’s business objectives.
Our comprehensive portfolio is skillfully curated and prompty delivered to
meet each individual client’s customized needs. We provide the data and due
diligence to ensure that it is always relevant.
idc’s it executive programs offer you:
Technical expertise
matched to line of
business challenges
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A dedicated
CIO advisor
Open access to all IT
professional events &
web conferences
Personalized
analyst access
Peer access
Personal
through the CIO
dedicated analyst
Executive Council
account manager

6. it buyer resources
IDC HELPS TECHNOLOGY PROFESSIONALS AND INFLUENCERS
MAKE INFORMED BUSINESS DECISIONS
Strategic IT Planning
Price Benchmarking
CIO Agenda
SmartAnalysis
CIO Executive Council
SmartIndex
IT Executive Program
SmartBuy
companies using IDC’s research,
IT Executive Advisor
Smart Fair Market Value
IDC assists IT Professionals and
IT Service SmartAnalysis
Influencers make more effective
With 50% of Fortune 500
IT in the context of Industry
Product Evaluation Service (PES)
Energy Insights
Qualified Performance Indicator (QPI)
technology decisions!
Financial Insights
Government Insights
Financial Strategies
Health Insights
Leasing Evaluation Service
Manufacturing Insights
Technology Financial Strategies
Retail Insights
Technology Valuation Services
Vendor Assessment & Selection
IDC MarketScape
BuyerPulse Analysis
BuyerPulse Deals Database
2012
IT Cloud Decision Framework Tool
IT Cloud Decision Economics
2006
2001
$2B
IT purchases benchmarked
3.5% Fortune 1000
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$20B
IT purchases benchmarked
18% Fortune 1000
$100B
IT purchases benchmarked
36% Fortune 1000
Over 50% Fortune 500

7. idc tracker products
providing accurate and timely market
size, vendor share and forecasts
For hundreds of technology markets (including Emerging Markets and
even by city, state, and province) around the globe. Using proprietary
tools and research processes, IDC’s trackers are updated on a
semiannual, quarterly and monthly basis. With the largest global
analyst team in the industry, IDC delivers tracker data on over 110
countries across the globe.
Explore our
coverage areas
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Imaging
Insights
Mobile & Wireless
Monitors
Personal Computers
Security Appliances
Server Virtualization
Servers
Services
Software
Storage
Telecom & Networking
Workstations
Other

8. idc custom research
would you like to harness the power
of global research and reach, thought
leadership, and innovative best practices
to drive your business forward?
planning and
budgeting
driving
revenue
managing and
measuring
Strategic decisions based on insights,
Improve demand generation, achieve
3rd party competitive analysis, market
data, and expert advice. Aligning your
faster conversion rates, increase revenue,
benchmarking, strategy validation,
assets for success in target markets.
and develop long-term customer and
opportunity identification.
• Strategy Development
• Budgeting and Resourcing
• Organizing and Planning
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partner relationship with effective
go-to-market initiatives.
• Assessment
• Control
• Compensation

9. idc custom research
With proven approaches and research-backed
methodologies, IDC helps you
• Build successful business strategies
• Create campaigns to engage your audience
• Make informed decisions for planning and budgeting
• Support sales throughout the customer buying cycle
• Develop relevant, impactful marketing messages
• Measure all aspects of your business
business value
partnering
custom
analytics
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buyer behavior
integrated
marketing
thought
leadership

10. idc go-to-market services
develop compelling content, messaging, and campaigns
That engage your target audience and compel actions that move
your prospects and customers along the buying cycle.
Explore our go-tomarket services
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IDC Market Spotlight
IDC Vendor Spotlight
IDC Technology Spotlight
IDC Workbook
Infographics
Translation and Localization
IDC Video
IDC iView
Custom Multimedia

11. idc events
idc produces more events around the world than any
other market intelligence provider!
for more information
IDC events bring together technology sellers with
technology professionals and influencers that are
looking for the latest best practices. Our events focus
on opportunities for new solutions and how decision
makers can use technology to gain competitive
advantage and improve business value.
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12. idc worldwide
IDC’s 1,100 analysts are located in more than 50 countries
idc analysts located
in emerging markets
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United States • Argentina • Brazil • Canada • Chile • Columbia • Mexico • Peru • Venezuela • Austria • Bulgaria • Croatia • Czech Republic • Denmark • France • Germany • Greece • Hungry
• Ireland • Italy • Netherlands • Poland • Portugal • Romania • Russia • Serbia • Slovenia • Spain • Sweden • Ukraine • United Kingdom • Israel • Kenya • Morocco • Nigeria • South Africa •
Turkey • UAE • Australia • China • Hong Kong • India • Indonesia • Japan • Korea • Malaysia • New Zealand • Philippines • Singapore • Taiwan • Thailand • Vietnam

13. idc fast facts
corporate facts
1,100 ANALYSTS
covering trends
in more than 110
countries
social media
5,000 published
reports annually
wall street influence
approx. 150,000 times
per year
>117,000 followers
190+ idc analysts
5,200 members
IDC insight on-line community
over 36,000 client
interactions in 2012
8,600
Wall Street
mentions
24,734
ww media
mentions
Our financial & end-user
customers access our documents
(or 700,000 for all clients)
4,600 IDC Analysts
Calls with Wall Street annually
up 47% from
last year
buyer influence
More Than 47,000 Buyers Annually
137 MARKETSCAPES
IDC Events Influence IT Buyer delegates annually
Published to aid IT buyers in vendor
selection decisions
Influencing More Than 10,000 CIOs
$100 billion
IT Investment
benchmarked by
IDC Procurement
Tools per year
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IDC Events
Insights Newsletters
>50,000 IT buyer recipients
More than 2,000,000 End
User Impressions
Per Year (US) through GMS and White Papers

14. get in touch directly with the
person that can answer your
questions!
Worldwide
headquarters
IDC Corporate USA
5 Speen Street
Framingham, MA 01701
+1.508.872.8200
Connect
with us
talk to us
idc subscription services - Sales
sales@idc.com
(508) 988-7988
tracker - Kathy Nagamine
knagamine@idc.com
(650) 350-6423
idc insights - Shannon Roche
sroche@idc.com
(508) 935-4277
go-to-market services - Laura Nurzynski
lnurzynski@idc.com
(508) 935-2387
custom research - Scott McLarnon
smclarnon@idc.com
(508) 935-4392
it buyer resources - Shannon Roche
sroche@idc.com
(508) 935-4277
all other inquiries - Main Office
sales@idc.com
(508) 872-8200