iCrossing UK's Chief Strategy Officer, Mark Iremonger, outlines the importance of brands being Connected with their customers, what a connected brands looks like and iCrossing UK measures connectedness. Travolution, London. November 2012
8. UK TRAVEL CLUSTER
CONNECTED BRANDS
Visible
Useful
Usable
Engaged
Is it easy to Is there evidence Is it easy to get Is there evidence
find?
it meets customer things done?
it engages
needs?
customers?
9. PEOPLE AND DATA
PIRE
Strategy
User Experience
Researcher
Lead
Architect
MEASURING CONNECTED BRANDS
10. Edited Content.
If you’d like to find out more about
how we measure connected brands
please contact us.
MEASURING CONNECTED BRANDS
11. SCORE CARD
CONNECTEDNESS
CONNECTEDNESS
INDEX
PROFILE
65
VISIBLE
100
Edited Content.
80
60
40
If you’d like to find out more
20
about
ENGAGED
0
USEFUL
how we measure connected
brands
please contact us.
USABLE
MEASURING CONNECTED BRANDS
12. 40
36.6
35.6
35
30
25
20
15
10
4.5
3.9
3.9
3.7
5
3.1
3
2.9
2.8
0
TRAVEL COMPANIES
By Share of Passengers Licensed To Top Ten Companies December 2011
REF: CAA/MINTEL; Passengers licensed to top ten = 10.9m
13. 40
36.6
35.6
35
30
25
20
15
10
4.5
3.9
3.9
3.7
5
3.1
3
2.9
2.8
0
TRAVEL COMPANIES
By Share of Passengers Licensed To Top Ten Companies December 2011
REF: CAA/MINTEL; Passengers licensed to top ten = 10.9m