SlideShare a Scribd company logo
1 of 19
Download to read offline
REF: THE INTERNET MAP, RUSLAN ENIKEEV, 2012
wikipedia.org

                        twitter.com




yahoo.com
                                       A
        google.com
                                       youtube.com




                                  live.com




        blogspot.com
wikipedia.org

                        twitter.com




yahoo.com
                              facebook.com


        google.com
                                       youtube.com




                                  live.com




        blogspot.com
MARK IREMONGER
REF: PAUL BUTLER, FACEBOOK INTERN, 2010
wikipedia.org

                         twitter.com



                google.co.uk

yahoo.com
                                facebook.com


        google.com
                                        youtube.com




                                   live.com




        blogspot.com
bbc.co.uk
               amazon.co.uk


                      ebay.co.uk
                                                        wikipedia.org

                          twitter.com



                google.co.uk

yahoo.com
                                    facebook.com


        google.com
                                         youtube.com




                                       live.com




        blogspot.com
bbc.co.uk
               amazon.co.uk


                      ebay.co.uk
                                                        wikipedia.org

                          twitter.com
      UK TRAVEL CLUSTER



                google.co.uk

yahoo.com
                                    facebook.com


        google.com
                                         youtube.com




                                       live.com




        blogspot.com
UK TRAVEL CLUSTER




            CONNECTED BRANDS


Visible
        Useful
             Usable
                   Engaged
Is it easy to   Is there evidence   Is it easy to get         Is there evidence
find?
           it meets customer   things done?
             it engages
                needs?
                                       customers?
PEOPLE AND DATA


                                           PIRE




Strategy
   User Experience
 Researcher
  Lead
        Architect




                 MEASURING CONNECTED BRANDS
Edited Content.
                    
  If you’d like to find out more about 
  how we measure connected brands
            please contact us.




MEASURING CONNECTED BRANDS
SCORE CARD
                 CONNECTEDNESS 
         CONNECTEDNESS
                                    INDEX
                 PROFILE




                                65
                                                             VISIBLE
                                                             100
       Edited Content.
                                       80

               
                                              60
                                                              40
If you’d like to find out more
                                                              20
             about 
                                                  ENGAGED
     0
        USEFUL
 how we measure connected
            brands
      please contact us.

                                                             USABLE




                        MEASURING CONNECTED BRANDS
40
    36.6
     35.6
                                 35

                                 30

                                 25

                                 20

                                 15

                                 10
                                                           4.5
   3.9
   3.9
   3.7
                                  5
                                                   3.1
   3
   2.9
   2.8

                                  0




                                                           TRAVEL COMPANIES
                                       By Share of Passengers Licensed To Top Ten Companies December 2011
REF: CAA/MINTEL; Passengers licensed to top ten = 10.9m
40
    36.6
     35.6
                                 35

                                 30

                                 25

                                 20

                                 15

                                 10
                                                           4.5
   3.9
   3.9
   3.7
                                  5
                                                   3.1
   3
   2.9
   2.8

                                  0




                                                           TRAVEL COMPANIES
                                       By Share of Passengers Licensed To Top Ten Companies December 2011
REF: CAA/MINTEL; Passengers licensed to top ten = 10.9m
Visible
                                                      90

                                                      80

                                                      70

                                                      60

                                                      50

                                                      40

                                                      30

                            Engaged
                  20
         Useful




                                                       Usable
              MARK IREMONGER
REF: ICROSSING TRAVEL BRAND CONNECTEDNESS NOV 2012
Visible
                                                      90

                                                      80

                                                      70

                                                      60

                                                      50

                                                      40

                                                      30

                            Engaged
                  20
         Useful




                                                       Usable
              MARK IREMONGER
REF: ICROSSING TRAVEL BRAND CONNECTEDNESS NOV 2012
74

69
         70
 66
 57
90
   90




                                80
   80




                                70
   70




                                60
   60




                                50
   50




           Visible
             40
   40




              90
                                30
   30




                                20
   20


              80




                                10
   10




              70




              60




              50




              40




              30




              20




Engaged
      10


                      Useful
                                90
   90




                                80
   80




                                70
   70




                                60
   60




                                50
   50




                                40
   40




                                30
   30




                                20
   20




                                10
   10




           Usable
CONNECTED
             VISIBLE
    BRAND




             USEFUL
              ENGAGED


                       USABLE
bbc.co.uk
               amazon.co.uk


                            ebay.co.uk
                                                              wikipedia.org

                                twitter.com
      UK TRAVEL CLUSTER



                      google.co.uk

      yahoo.com
                                          facebook.com


              google.com
                                               youtube.com




                                             live.com




   GET BETTER CONNECTED                              



mark.iremonger@icrossing.co.uk
         @iremonger
                                                                               MARK IREMONGER

More Related Content

Viewers also liked

MTZ Profile Master 2009
MTZ Profile Master 2009MTZ Profile Master 2009
MTZ Profile Master 2009eddieo1014
 
Leo's Life in Pictures
Leo's Life in PicturesLeo's Life in Pictures
Leo's Life in Picturesguest9a6e0f3
 
KMWorld Roundtable - Social Networks for Business Success, An Open Source Per...
KMWorld Roundtable - Social Networks for Business Success, An Open Source Per...KMWorld Roundtable - Social Networks for Business Success, An Open Source Per...
KMWorld Roundtable - Social Networks for Business Success, An Open Source Per...rivetlogic
 
iCrossing UK: The Future of SEO is Content, Social and PPC
iCrossing UK: The Future of SEO is Content, Social and PPCiCrossing UK: The Future of SEO is Content, Social and PPC
iCrossing UK: The Future of SEO is Content, Social and PPCiCrossing
 
Sprint Mobile Moment of Truth
Sprint Mobile Moment of TruthSprint Mobile Moment of Truth
Sprint Mobile Moment of TruthMark Logan
 
Aloha, kelly shearon
Aloha, kelly shearonAloha, kelly shearon
Aloha, kelly shearonMichael Jones
 
Full House Oon Myung
Full House Oon MyungFull House Oon Myung
Full House Oon Myungtonikun
 
Building a Connected Brand in the New Facebook - iCrossing Webinar (Slides only)
Building a Connected Brand in the New Facebook - iCrossing Webinar (Slides only)Building a Connected Brand in the New Facebook - iCrossing Webinar (Slides only)
Building a Connected Brand in the New Facebook - iCrossing Webinar (Slides only)iCrossing
 
Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)
Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)
Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)iCrossing
 
Presentatie Social Media en Onderwijs, NHTV Breda 25 Augustus 2011
Presentatie Social Media en Onderwijs, NHTV Breda 25 Augustus 2011Presentatie Social Media en Onderwijs, NHTV Breda 25 Augustus 2011
Presentatie Social Media en Onderwijs, NHTV Breda 25 Augustus 2011Kees Romkes
 
raytheon Q4 Earnings Presentation
raytheon Q4 Earnings Presentationraytheon Q4 Earnings Presentation
raytheon Q4 Earnings Presentationfinance12
 
Risk Management Lessons From The Current Crisis Ppt2003
Risk Management Lessons From The Current Crisis Ppt2003Risk Management Lessons From The Current Crisis Ppt2003
Risk Management Lessons From The Current Crisis Ppt2003Barry Schachter
 
SMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossing
SMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossingSMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossing
SMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossingiCrossing
 
goodyear 3Q'08 10-Q 10Q Reports
goodyear  3Q'08 10-Q 10Q Reportsgoodyear  3Q'08 10-Q 10Q Reports
goodyear 3Q'08 10-Q 10Q Reportsfinance12
 
goodyear 8K Reports 10/02/08
goodyear 8K Reports 10/02/08goodyear 8K Reports 10/02/08
goodyear 8K Reports 10/02/08finance12
 
international paper Q2 2005 10-Q
international paper Q2 2005 10-Qinternational paper Q2 2005 10-Q
international paper Q2 2005 10-Qfinance12
 
Rome Images Only
Rome Images OnlyRome Images Only
Rome Images Onlyckerins
 

Viewers also liked (20)

MTZ Profile Master 2009
MTZ Profile Master 2009MTZ Profile Master 2009
MTZ Profile Master 2009
 
Leo's Life in Pictures
Leo's Life in PicturesLeo's Life in Pictures
Leo's Life in Pictures
 
KMWorld Roundtable - Social Networks for Business Success, An Open Source Per...
KMWorld Roundtable - Social Networks for Business Success, An Open Source Per...KMWorld Roundtable - Social Networks for Business Success, An Open Source Per...
KMWorld Roundtable - Social Networks for Business Success, An Open Source Per...
 
iCrossing UK: The Future of SEO is Content, Social and PPC
iCrossing UK: The Future of SEO is Content, Social and PPCiCrossing UK: The Future of SEO is Content, Social and PPC
iCrossing UK: The Future of SEO is Content, Social and PPC
 
Sprint Mobile Moment of Truth
Sprint Mobile Moment of TruthSprint Mobile Moment of Truth
Sprint Mobile Moment of Truth
 
Aloha, kelly shearon
Aloha, kelly shearonAloha, kelly shearon
Aloha, kelly shearon
 
Full House Oon Myung
Full House Oon MyungFull House Oon Myung
Full House Oon Myung
 
Building a Connected Brand in the New Facebook - iCrossing Webinar (Slides only)
Building a Connected Brand in the New Facebook - iCrossing Webinar (Slides only)Building a Connected Brand in the New Facebook - iCrossing Webinar (Slides only)
Building a Connected Brand in the New Facebook - iCrossing Webinar (Slides only)
 
Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)
Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)
Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)
 
Presentatie Social Media en Onderwijs, NHTV Breda 25 Augustus 2011
Presentatie Social Media en Onderwijs, NHTV Breda 25 Augustus 2011Presentatie Social Media en Onderwijs, NHTV Breda 25 Augustus 2011
Presentatie Social Media en Onderwijs, NHTV Breda 25 Augustus 2011
 
raytheon Q4 Earnings Presentation
raytheon Q4 Earnings Presentationraytheon Q4 Earnings Presentation
raytheon Q4 Earnings Presentation
 
Risk Management Lessons From The Current Crisis Ppt2003
Risk Management Lessons From The Current Crisis Ppt2003Risk Management Lessons From The Current Crisis Ppt2003
Risk Management Lessons From The Current Crisis Ppt2003
 
Eyeful
EyefulEyeful
Eyeful
 
SMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossing
SMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossingSMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossing
SMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossing
 
goodyear 3Q'08 10-Q 10Q Reports
goodyear  3Q'08 10-Q 10Q Reportsgoodyear  3Q'08 10-Q 10Q Reports
goodyear 3Q'08 10-Q 10Q Reports
 
heuristics
heuristicsheuristics
heuristics
 
goodyear 8K Reports 10/02/08
goodyear 8K Reports 10/02/08goodyear 8K Reports 10/02/08
goodyear 8K Reports 10/02/08
 
Kuldvillak Geo7
Kuldvillak Geo7Kuldvillak Geo7
Kuldvillak Geo7
 
international paper Q2 2005 10-Q
international paper Q2 2005 10-Qinternational paper Q2 2005 10-Q
international paper Q2 2005 10-Q
 
Rome Images Only
Rome Images OnlyRome Images Only
Rome Images Only
 

Similar to iCrossing UK: Connectedness in UK Travel

[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2Digitaluxe
 
Search, Social, Conversion, Mobile + Content 60 Tips- Estudio34 Presents SEOG...
Search, Social, Conversion, Mobile + Content 60 Tips- Estudio34 Presents SEOG...Search, Social, Conversion, Mobile + Content 60 Tips- Estudio34 Presents SEOG...
Search, Social, Conversion, Mobile + Content 60 Tips- Estudio34 Presents SEOG...William Renedo
 
Café Numérique Liège #4: Console Games par David Merzel (Microsoft)
Café Numérique Liège #4: Console Games par David Merzel (Microsoft)Café Numérique Liège #4: Console Games par David Merzel (Microsoft)
Café Numérique Liège #4: Console Games par David Merzel (Microsoft)Café Numérique Liège
 
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & ConversionPerformanceIN
 
Deividas Talijūnas Golden Hammer
Deividas Talijūnas Golden HammerDeividas Talijūnas Golden Hammer
Deividas Talijūnas Golden Hammerzudykreklama
 
[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1
[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1
[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1Toru Saito
 
Presentatie #nmd2010 marco derksen inleiding
Presentatie #nmd2010 marco derksen inleidingPresentatie #nmd2010 marco derksen inleiding
Presentatie #nmd2010 marco derksen inleidingMarketingfacts
 
SNS Based Project Management Communication
SNS Based Project Management CommunicationSNS Based Project Management Communication
SNS Based Project Management CommunicationPeter Kim
 
Special BI Intelligence Presentation: Cracking The Mobile Code In Social Media
Special BI Intelligence Presentation: Cracking The Mobile Code In Social MediaSpecial BI Intelligence Presentation: Cracking The Mobile Code In Social Media
Special BI Intelligence Presentation: Cracking The Mobile Code In Social MediaJulie Hansen
 
変化する企業と生活者のソーシャルコミュニケーションVer1.0
変化する企業と生活者のソーシャルコミュニケーションVer1.0変化する企業と生活者のソーシャルコミュニケーションVer1.0
変化する企業と生活者のソーシャルコミュニケーションVer1.0Toru Saito
 
Bass Diffusion Model
Bass Diffusion ModelBass Diffusion Model
Bass Diffusion ModelJoe Estephan
 
오빠믿지에서 글로벌LBS서비스로, 무료 앱의 생존법(1)
오빠믿지에서 글로벌LBS서비스로, 무료 앱의 생존법(1)오빠믿지에서 글로벌LBS서비스로, 무료 앱의 생존법(1)
오빠믿지에서 글로벌LBS서비스로, 무료 앱의 생존법(1)mosaicnet
 
Digital 101 2012 slides
Digital 101 2012 slidesDigital 101 2012 slides
Digital 101 2012 slidesthinkLA
 
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]Pulsar Platform
 
Tweets, links and content - Linkdex and Slashgear
Tweets, links and content - Linkdex and SlashgearTweets, links and content - Linkdex and Slashgear
Tweets, links and content - Linkdex and SlashgearLinkdex1
 
Strategies To Enhance Shopper Marketing Impact
Strategies To Enhance Shopper Marketing ImpactStrategies To Enhance Shopper Marketing Impact
Strategies To Enhance Shopper Marketing ImpactMike Anthony
 
Connecting The Dots: Social & Mobile (Facebook Marketing, Social Media, Onlin...
Connecting The Dots: Social & Mobile (Facebook Marketing, Social Media, Onlin...Connecting The Dots: Social & Mobile (Facebook Marketing, Social Media, Onlin...
Connecting The Dots: Social & Mobile (Facebook Marketing, Social Media, Onlin...Decibel Advertising
 

Similar to iCrossing UK: Connectedness in UK Travel (20)

[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2
 
TheTrendwatch #09
TheTrendwatch #09TheTrendwatch #09
TheTrendwatch #09
 
Search, Social, Conversion, Mobile + Content 60 Tips- Estudio34 Presents SEOG...
Search, Social, Conversion, Mobile + Content 60 Tips- Estudio34 Presents SEOG...Search, Social, Conversion, Mobile + Content 60 Tips- Estudio34 Presents SEOG...
Search, Social, Conversion, Mobile + Content 60 Tips- Estudio34 Presents SEOG...
 
Café Numérique Liège #4: Console Games par David Merzel (Microsoft)
Café Numérique Liège #4: Console Games par David Merzel (Microsoft)Café Numérique Liège #4: Console Games par David Merzel (Microsoft)
Café Numérique Liège #4: Console Games par David Merzel (Microsoft)
 
60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion60 Tips in 60 Minutes - Social Search & Conversion
60 Tips in 60 Minutes - Social Search & Conversion
 
Deividas Talijūnas Golden Hammer
Deividas Talijūnas Golden HammerDeividas Talijūnas Golden Hammer
Deividas Talijūnas Golden Hammer
 
ソーシャルシフト 企業と生活者、新しいコミュニケーションのカタチ
ソーシャルシフト  企業と生活者、新しいコミュニケーションのカタチソーシャルシフト  企業と生活者、新しいコミュニケーションのカタチ
ソーシャルシフト 企業と生活者、新しいコミュニケーションのカタチ
 
[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1
[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1
[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1
 
Presentatie #nmd2010 marco derksen inleiding
Presentatie #nmd2010 marco derksen inleidingPresentatie #nmd2010 marco derksen inleiding
Presentatie #nmd2010 marco derksen inleiding
 
SNS Based Project Management Communication
SNS Based Project Management CommunicationSNS Based Project Management Communication
SNS Based Project Management Communication
 
Special BI Intelligence Presentation: Cracking The Mobile Code In Social Media
Special BI Intelligence Presentation: Cracking The Mobile Code In Social MediaSpecial BI Intelligence Presentation: Cracking The Mobile Code In Social Media
Special BI Intelligence Presentation: Cracking The Mobile Code In Social Media
 
変化する企業と生活者のソーシャルコミュニケーションVer1.0
変化する企業と生活者のソーシャルコミュニケーションVer1.0変化する企業と生活者のソーシャルコミュニケーションVer1.0
変化する企業と生活者のソーシャルコミュニケーションVer1.0
 
Bass Diffusion Model
Bass Diffusion ModelBass Diffusion Model
Bass Diffusion Model
 
Com Score Charts July09
Com Score Charts July09Com Score Charts July09
Com Score Charts July09
 
오빠믿지에서 글로벌LBS서비스로, 무료 앱의 생존법(1)
오빠믿지에서 글로벌LBS서비스로, 무료 앱의 생존법(1)오빠믿지에서 글로벌LBS서비스로, 무료 앱의 생존법(1)
오빠믿지에서 글로벌LBS서비스로, 무료 앱의 생존법(1)
 
Digital 101 2012 slides
Digital 101 2012 slidesDigital 101 2012 slides
Digital 101 2012 slides
 
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
 
Tweets, links and content - Linkdex and Slashgear
Tweets, links and content - Linkdex and SlashgearTweets, links and content - Linkdex and Slashgear
Tweets, links and content - Linkdex and Slashgear
 
Strategies To Enhance Shopper Marketing Impact
Strategies To Enhance Shopper Marketing ImpactStrategies To Enhance Shopper Marketing Impact
Strategies To Enhance Shopper Marketing Impact
 
Connecting The Dots: Social & Mobile (Facebook Marketing, Social Media, Onlin...
Connecting The Dots: Social & Mobile (Facebook Marketing, Social Media, Onlin...Connecting The Dots: Social & Mobile (Facebook Marketing, Social Media, Onlin...
Connecting The Dots: Social & Mobile (Facebook Marketing, Social Media, Onlin...
 

More from iCrossing

Improv Your Content with Comedy - Using the principles of comedy to improve y...
Improv Your Content with Comedy - Using the principles of comedy to improve y...Improv Your Content with Comedy - Using the principles of comedy to improve y...
Improv Your Content with Comedy - Using the principles of comedy to improve y...iCrossing
 
Brandwatch Masterclass - Monitoring Beyond Owned Platforms
Brandwatch Masterclass - Monitoring Beyond Owned PlatformsBrandwatch Masterclass - Monitoring Beyond Owned Platforms
Brandwatch Masterclass - Monitoring Beyond Owned PlatformsiCrossing
 
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...iCrossing
 
Taking advantage of mobile display
Taking advantage of mobile displayTaking advantage of mobile display
Taking advantage of mobile displayiCrossing
 
Managing your data: How to move from gathering data to processing and applyin...
Managing your data: How to move from gathering data to processing and applyin...Managing your data: How to move from gathering data to processing and applyin...
Managing your data: How to move from gathering data to processing and applyin...iCrossing
 
The last 12 months in display advertising
The last 12 months in display advertisingThe last 12 months in display advertising
The last 12 months in display advertisingiCrossing
 
The ageism of social paltforms
The ageism of social paltformsThe ageism of social paltforms
The ageism of social paltformsiCrossing
 
How to make money from paid social
How to make money from paid socialHow to make money from paid social
How to make money from paid socialiCrossing
 
How reed.co.uk broke YouTube click through rates - iCrossing Display Day
How reed.co.uk broke YouTube click through rates - iCrossing Display DayHow reed.co.uk broke YouTube click through rates - iCrossing Display Day
How reed.co.uk broke YouTube click through rates - iCrossing Display DayiCrossing
 
Audience-Based Search Targeting: How Google RLSA Can Work for Your Brand
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandAudience-Based Search Targeting: How Google RLSA Can Work for Your Brand
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandiCrossing
 
10 connections to make in 2014
10 connections to make in 201410 connections to make in 2014
10 connections to make in 2014iCrossing
 
Audience engagement across multiple customer moments - SES 2014
Audience engagement across multiple customer moments - SES 2014Audience engagement across multiple customer moments - SES 2014
Audience engagement across multiple customer moments - SES 2014iCrossing
 
Scoring Inside and Outside The Box: World Cup Insights in Search Marketing
Scoring Inside and Outside The Box: World Cup Insights in Search MarketingScoring Inside and Outside The Box: World Cup Insights in Search Marketing
Scoring Inside and Outside The Box: World Cup Insights in Search MarketingiCrossing
 
Visit Wales #blogwales. Joining search, social and content together
Visit Wales #blogwales. Joining search, social and content togetherVisit Wales #blogwales. Joining search, social and content together
Visit Wales #blogwales. Joining search, social and content togetheriCrossing
 
Measuring Content Marketing - iCrossing - DMA 2013 Conference
Measuring Content Marketing - iCrossing - DMA 2013 ConferenceMeasuring Content Marketing - iCrossing - DMA 2013 Conference
Measuring Content Marketing - iCrossing - DMA 2013 ConferenceiCrossing
 
How marketing can dominate natural search
How marketing can dominate natural search How marketing can dominate natural search
How marketing can dominate natural search iCrossing
 
Location-Based Marketing on Facebook - An iCrossing and west elm webinar
Location-Based Marketing on Facebook - An iCrossing and west elm webinarLocation-Based Marketing on Facebook - An iCrossing and west elm webinar
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
 
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...iCrossing
 
Let Me Tell You a Visual Story - iCrossing
Let Me Tell You a Visual Story - iCrossingLet Me Tell You a Visual Story - iCrossing
Let Me Tell You a Visual Story - iCrossingiCrossing
 
Building a Global Brand in the Digital Age
Building a Global Brand in the Digital AgeBuilding a Global Brand in the Digital Age
Building a Global Brand in the Digital AgeiCrossing
 

More from iCrossing (20)

Improv Your Content with Comedy - Using the principles of comedy to improve y...
Improv Your Content with Comedy - Using the principles of comedy to improve y...Improv Your Content with Comedy - Using the principles of comedy to improve y...
Improv Your Content with Comedy - Using the principles of comedy to improve y...
 
Brandwatch Masterclass - Monitoring Beyond Owned Platforms
Brandwatch Masterclass - Monitoring Beyond Owned PlatformsBrandwatch Masterclass - Monitoring Beyond Owned Platforms
Brandwatch Masterclass - Monitoring Beyond Owned Platforms
 
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...
 
Taking advantage of mobile display
Taking advantage of mobile displayTaking advantage of mobile display
Taking advantage of mobile display
 
Managing your data: How to move from gathering data to processing and applyin...
Managing your data: How to move from gathering data to processing and applyin...Managing your data: How to move from gathering data to processing and applyin...
Managing your data: How to move from gathering data to processing and applyin...
 
The last 12 months in display advertising
The last 12 months in display advertisingThe last 12 months in display advertising
The last 12 months in display advertising
 
The ageism of social paltforms
The ageism of social paltformsThe ageism of social paltforms
The ageism of social paltforms
 
How to make money from paid social
How to make money from paid socialHow to make money from paid social
How to make money from paid social
 
How reed.co.uk broke YouTube click through rates - iCrossing Display Day
How reed.co.uk broke YouTube click through rates - iCrossing Display DayHow reed.co.uk broke YouTube click through rates - iCrossing Display Day
How reed.co.uk broke YouTube click through rates - iCrossing Display Day
 
Audience-Based Search Targeting: How Google RLSA Can Work for Your Brand
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandAudience-Based Search Targeting: How Google RLSA Can Work for Your Brand
Audience-Based Search Targeting: How Google RLSA Can Work for Your Brand
 
10 connections to make in 2014
10 connections to make in 201410 connections to make in 2014
10 connections to make in 2014
 
Audience engagement across multiple customer moments - SES 2014
Audience engagement across multiple customer moments - SES 2014Audience engagement across multiple customer moments - SES 2014
Audience engagement across multiple customer moments - SES 2014
 
Scoring Inside and Outside The Box: World Cup Insights in Search Marketing
Scoring Inside and Outside The Box: World Cup Insights in Search MarketingScoring Inside and Outside The Box: World Cup Insights in Search Marketing
Scoring Inside and Outside The Box: World Cup Insights in Search Marketing
 
Visit Wales #blogwales. Joining search, social and content together
Visit Wales #blogwales. Joining search, social and content togetherVisit Wales #blogwales. Joining search, social and content together
Visit Wales #blogwales. Joining search, social and content together
 
Measuring Content Marketing - iCrossing - DMA 2013 Conference
Measuring Content Marketing - iCrossing - DMA 2013 ConferenceMeasuring Content Marketing - iCrossing - DMA 2013 Conference
Measuring Content Marketing - iCrossing - DMA 2013 Conference
 
How marketing can dominate natural search
How marketing can dominate natural search How marketing can dominate natural search
How marketing can dominate natural search
 
Location-Based Marketing on Facebook - An iCrossing and west elm webinar
Location-Based Marketing on Facebook - An iCrossing and west elm webinarLocation-Based Marketing on Facebook - An iCrossing and west elm webinar
Location-Based Marketing on Facebook - An iCrossing and west elm webinar
 
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...
 
Let Me Tell You a Visual Story - iCrossing
Let Me Tell You a Visual Story - iCrossingLet Me Tell You a Visual Story - iCrossing
Let Me Tell You a Visual Story - iCrossing
 
Building a Global Brand in the Digital Age
Building a Global Brand in the Digital AgeBuilding a Global Brand in the Digital Age
Building a Global Brand in the Digital Age
 

Recently uploaded

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 

Recently uploaded (20)

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 

iCrossing UK: Connectedness in UK Travel

  • 1. REF: THE INTERNET MAP, RUSLAN ENIKEEV, 2012
  • 2. wikipedia.org twitter.com yahoo.com A google.com youtube.com live.com blogspot.com
  • 3. wikipedia.org twitter.com yahoo.com facebook.com google.com youtube.com live.com blogspot.com
  • 4. MARK IREMONGER REF: PAUL BUTLER, FACEBOOK INTERN, 2010
  • 5. wikipedia.org twitter.com google.co.uk yahoo.com facebook.com google.com youtube.com live.com blogspot.com
  • 6. bbc.co.uk amazon.co.uk ebay.co.uk wikipedia.org twitter.com google.co.uk yahoo.com facebook.com google.com youtube.com live.com blogspot.com
  • 7. bbc.co.uk amazon.co.uk ebay.co.uk wikipedia.org twitter.com UK TRAVEL CLUSTER google.co.uk yahoo.com facebook.com google.com youtube.com live.com blogspot.com
  • 8. UK TRAVEL CLUSTER CONNECTED BRANDS Visible Useful Usable Engaged Is it easy to Is there evidence Is it easy to get Is there evidence find? it meets customer things done? it engages needs? customers?
  • 9. PEOPLE AND DATA PIRE Strategy User Experience Researcher Lead Architect MEASURING CONNECTED BRANDS
  • 10. Edited Content. If you’d like to find out more about how we measure connected brands please contact us. MEASURING CONNECTED BRANDS
  • 11. SCORE CARD CONNECTEDNESS CONNECTEDNESS INDEX PROFILE 65 VISIBLE 100 Edited Content. 80 60 40 If you’d like to find out more 20 about ENGAGED 0 USEFUL how we measure connected brands please contact us. USABLE MEASURING CONNECTED BRANDS
  • 12. 40 36.6 35.6 35 30 25 20 15 10 4.5 3.9 3.9 3.7 5 3.1 3 2.9 2.8 0 TRAVEL COMPANIES By Share of Passengers Licensed To Top Ten Companies December 2011 REF: CAA/MINTEL; Passengers licensed to top ten = 10.9m
  • 13. 40 36.6 35.6 35 30 25 20 15 10 4.5 3.9 3.9 3.7 5 3.1 3 2.9 2.8 0 TRAVEL COMPANIES By Share of Passengers Licensed To Top Ten Companies December 2011 REF: CAA/MINTEL; Passengers licensed to top ten = 10.9m
  • 14. Visible 90 80 70 60 50 40 30 Engaged 20 Useful Usable MARK IREMONGER REF: ICROSSING TRAVEL BRAND CONNECTEDNESS NOV 2012
  • 15. Visible 90 80 70 60 50 40 30 Engaged 20 Useful Usable MARK IREMONGER REF: ICROSSING TRAVEL BRAND CONNECTEDNESS NOV 2012
  • 16. 74 69 70 66 57
  • 17. 90 90 80 80 70 70 60 60 50 50 Visible 40 40 90 30 30 20 20 80 10 10 70 60 50 40 30 20 Engaged 10 Useful 90 90 80 80 70 70 60 60 50 50 40 40 30 30 20 20 10 10 Usable
  • 18. CONNECTED VISIBLE BRAND USEFUL ENGAGED USABLE
  • 19. bbc.co.uk amazon.co.uk ebay.co.uk wikipedia.org twitter.com UK TRAVEL CLUSTER google.co.uk yahoo.com facebook.com google.com youtube.com live.com GET BETTER CONNECTED mark.iremonger@icrossing.co.uk @iremonger MARK IREMONGER