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Online Games Consulting & Services @icotom
V E F 2 0 1 5 – A N G O U L E M E
THOMAS BIDAUX
CEO @
U T I L I T Y A N D R I S K S O F C R O W D F U N D I N G
Online Games Consulting & Services @icotom
PART 1 - INTRODUCTION
Online Games Consulting & Services @icotom
I N T R O D U C T I O N – T h o m a s B I D A U X
Online Games Consulting & Services @icotom
I N T R O D U C T I O N - C R O W D F U N D I N G E X P E R I E N C E
• Strike Suit Zero (Born Ready Games, UK)
• Prodigy (Hanakai, Paris)
• 2DARK (Gloomywoods, Lyon)
• Fed back on 25+ projects (incl. Thimbleweed Park; Yooka-Laylee;
Broken Sword)
• Crowdfunding workshops (London; Paris)
Online Games Consulting & Services @icotom
• 3 main models: Equity; Loan; Rewards
• For-rewards leading on video games
• Kickstarter leading on video games
• Limited to certain countries
• Other platforms
• Indiegogo
• Ulule
• MMC
• KKBB
• Patreon
I N T R O D U C T I O N T O C R O W D F U N D I N G
Online Games Consulting & Services @icotom
PART 2 - CORE PRINCIPLE
Online Games Consulting & Services @icotom
Online Games Consulting & Services @icotom
20% in 48h
Online Games Consulting & Services @icotom
20%
• Choose your goal well.
• One “I love you” is worth 100 “I
like you”.
• Social proof matters.
• Your existing community matters a
lot. Measure it.
48h
• Not discovery platforms - can be
multipliers but can’t multiply 0.
• Your launch is your best beat.
• Success brings success.
C O R E P R I N C I P L E
Online Games Consulting & Services @icotom
• Backing is not buying. Entry barrier is higher.
• Finding the balance between credibility and urgency is a
delicate exercise
• Dealing with backers demands is more investors relations than
customer support
P S Y C H O L O G Y O F A B A C K E R
Online Games Consulting & Services @icotom
PART 3 - VIDEO GAMES
Online Games Consulting & Services @icotom
• Share your campaign to your community before you launch.
• Show the game, running, in the 30’ of your video
• Show the game with GIFs, on your campaign page
• Release a playable demo
• Offer Early Bird rewards (in limited quantity)
• Offer a $1/€1 reward level
• Keep the blocks of text to a minimum
• Keep your rewards easy to understand - if not, make an image summary
• React to your campaign
• Share other projects
• I like postcards
V I D E O G A M E S D O ’ S
Online Games Consulting & Services @icotom
• Don’t make a surprise campaign nobody expected
• Don’t announce your Stretch Goals
• Don’t say yes to all the demands - learn to say no
• Don’t keep quiet - answer to comments, make updates
• Don’t make your campaign longer than 35 days
• Don’t make it shorter than 25 days
• Don’t set your objective at $1/€1
• Don’t launch a campaign for a mobile game
• Don’t launch a campaign for a Free-to-Play game
• Don’t make promises you didn’t check you can fulfil
• Don’t lie!
V I D E O G A M E S D O N T ’ S
Online Games Consulting & Services @icotom
PART 4 - FAILING
Online Games Consulting & Services @icotom
20%
F A I L I N G
video games projects get funded
Online Games Consulting & Services @icotom
F A I L I N G
• Failing doesn’t carry a stigma. Getting funded is hard.
• Failed projects are still beneficial:
• Limited to certain countries
• Community building
• Media attention
• Investors attention
• You can also try again.
Online Games Consulting & Services @icotom
F A I L I N G
Online Games Consulting & Services @icotom
F A I L I N G
Online Games Consulting & Services @icotom
F A I L I N G
Online Games Consulting & Services @icotom
PART 5 - CLOSING WORDS
Online Games Consulting & Services @icotom
W W W . I C O P A R T N E R S . C O M
B R I G H T O N
U N I T E D K I N G D O M
C O N T A C T @ I C O P A R T N E R S . C O M
+ 4 4 ( 0 ) 2 0 7 1 9 3 5 1 5 8
thomas@icopartners.com
www.slideshare.net/ICOPartners
www.icopartners.com/blog
@icotom
www.facebook.com/icopartners

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Utility and Risks of Crowdfunding for video games

  • 1. Online Games Consulting & Services @icotom V E F 2 0 1 5 – A N G O U L E M E THOMAS BIDAUX CEO @ U T I L I T Y A N D R I S K S O F C R O W D F U N D I N G
  • 2. Online Games Consulting & Services @icotom PART 1 - INTRODUCTION
  • 3. Online Games Consulting & Services @icotom I N T R O D U C T I O N – T h o m a s B I D A U X
  • 4. Online Games Consulting & Services @icotom I N T R O D U C T I O N - C R O W D F U N D I N G E X P E R I E N C E • Strike Suit Zero (Born Ready Games, UK) • Prodigy (Hanakai, Paris) • 2DARK (Gloomywoods, Lyon) • Fed back on 25+ projects (incl. Thimbleweed Park; Yooka-Laylee; Broken Sword) • Crowdfunding workshops (London; Paris)
  • 5. Online Games Consulting & Services @icotom • 3 main models: Equity; Loan; Rewards • For-rewards leading on video games • Kickstarter leading on video games • Limited to certain countries • Other platforms • Indiegogo • Ulule • MMC • KKBB • Patreon I N T R O D U C T I O N T O C R O W D F U N D I N G
  • 6. Online Games Consulting & Services @icotom PART 2 - CORE PRINCIPLE
  • 7. Online Games Consulting & Services @icotom
  • 8. Online Games Consulting & Services @icotom 20% in 48h
  • 9. Online Games Consulting & Services @icotom 20% • Choose your goal well. • One “I love you” is worth 100 “I like you”. • Social proof matters. • Your existing community matters a lot. Measure it. 48h • Not discovery platforms - can be multipliers but can’t multiply 0. • Your launch is your best beat. • Success brings success. C O R E P R I N C I P L E
  • 10. Online Games Consulting & Services @icotom • Backing is not buying. Entry barrier is higher. • Finding the balance between credibility and urgency is a delicate exercise • Dealing with backers demands is more investors relations than customer support P S Y C H O L O G Y O F A B A C K E R
  • 11. Online Games Consulting & Services @icotom PART 3 - VIDEO GAMES
  • 12. Online Games Consulting & Services @icotom • Share your campaign to your community before you launch. • Show the game, running, in the 30’ of your video • Show the game with GIFs, on your campaign page • Release a playable demo • Offer Early Bird rewards (in limited quantity) • Offer a $1/€1 reward level • Keep the blocks of text to a minimum • Keep your rewards easy to understand - if not, make an image summary • React to your campaign • Share other projects • I like postcards V I D E O G A M E S D O ’ S
  • 13. Online Games Consulting & Services @icotom • Don’t make a surprise campaign nobody expected • Don’t announce your Stretch Goals • Don’t say yes to all the demands - learn to say no • Don’t keep quiet - answer to comments, make updates • Don’t make your campaign longer than 35 days • Don’t make it shorter than 25 days • Don’t set your objective at $1/€1 • Don’t launch a campaign for a mobile game • Don’t launch a campaign for a Free-to-Play game • Don’t make promises you didn’t check you can fulfil • Don’t lie! V I D E O G A M E S D O N T ’ S
  • 14. Online Games Consulting & Services @icotom PART 4 - FAILING
  • 15. Online Games Consulting & Services @icotom 20% F A I L I N G video games projects get funded
  • 16. Online Games Consulting & Services @icotom F A I L I N G • Failing doesn’t carry a stigma. Getting funded is hard. • Failed projects are still beneficial: • Limited to certain countries • Community building • Media attention • Investors attention • You can also try again.
  • 17. Online Games Consulting & Services @icotom F A I L I N G
  • 18. Online Games Consulting & Services @icotom F A I L I N G
  • 19. Online Games Consulting & Services @icotom F A I L I N G
  • 20. Online Games Consulting & Services @icotom PART 5 - CLOSING WORDS
  • 21. Online Games Consulting & Services @icotom W W W . I C O P A R T N E R S . C O M B R I G H T O N U N I T E D K I N G D O M C O N T A C T @ I C O P A R T N E R S . C O M + 4 4 ( 0 ) 2 0 7 1 9 3 5 1 5 8 thomas@icopartners.com www.slideshare.net/ICOPartners www.icopartners.com/blog @icotom www.facebook.com/icopartners