Table of content of the ICO Partners report on MOBA games in Europe. More information can be found at http://www.icopartners.com/publications/

1. 2013
MOBA GAMES
IN EUROPE
T A B L E
O F
C O N T E N T S

2. TABLE OF CONTENTS
MOBA Games in Europe 2013
TABLE OF CONTENTS
Contents
TABLE OF CONTENTS .................................................................................................................... 1
TABLE OF FIGURES ........................................................................................................................ 6
TABLE OF TABLES ......................................................................................................................... 8
METHODOLOGY AND DEFINITIONS ............................................................................................. 10
FOREWORD ................................................................................................................................ 11
GENERAL EUROPEAN MOBA MARKET ......................................................................................... 12
European market size ........................................................................................................................ 12
Top publishing companies ................................................................................................................. 16
Top MOBA games in Europe ............................................................................................................. 18
ARPU .................................................................................................................................................. 21
Audience demographics .................................................................................................................... 22
Trends ................................................................................................................................................ 24
Variations on the genre ................................................................................................................. 24
Accessibility ................................................................................................................................... 24
eSport ............................................................................................................................................ 24
Platform ......................................................................................................................................... 25
Known Intellectual Properties ....................................................................................................... 25
COUNTRY-SPECIFIC MARKETS ..................................................................................................... 26
General country data ........................................................................................................................ 26
Germany/Austria/Switzerland .......................................................................................................... 27
Total market value......................................................................................................................... 27
Player demographics ..................................................................................................................... 27
Main games ................................................................................................................................... 28
France ................................................................................................................................................ 30
Total market value......................................................................................................................... 30
Player demographics ..................................................................................................................... 30
Main games ................................................................................................................................... 31
Poland................................................................................................................................................ 33
Total Market value ........................................................................................................................ 33
Player demographics ..................................................................................................................... 33
Main games ................................................................................................................................... 34
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Scandinavia (Sweden/Denmark/Finland/Norway)............................................................................ 36
Total Market value ........................................................................................................................ 36
Player demographics ..................................................................................................................... 36
Main games ................................................................................................................................... 37
Turkey ................................................................................................................................................ 39
Total Market value ........................................................................................................................ 39
Player demographics ..................................................................................................................... 39
Main games ................................................................................................................................... 40
Spain .................................................................................................................................................. 42
Total Market value ........................................................................................................................ 42
Player demographics ..................................................................................................................... 42
Main games ................................................................................................................................... 43
Greece ............................................................................................................................................... 45
Total Market value ........................................................................................................................ 45
Player demographics ..................................................................................................................... 45
Main games ................................................................................................................................... 46
United Kingdom/Ireland .................................................................................................................... 48
Total Market value ........................................................................................................................ 48
Player demographics ..................................................................................................................... 48
Main games ................................................................................................................................... 49
Romania............................................................................................................................................. 51
Total Market value ........................................................................................................................ 51
Player demographics ..................................................................................................................... 51
Main games ................................................................................................................................... 52
Benelux .............................................................................................................................................. 54
Total Market value ........................................................................................................................ 54
Player demographics ..................................................................................................................... 54
Main games ................................................................................................................................... 55
Portugal ............................................................................................................................................. 57
Total Market value ........................................................................................................................ 57
Player demographics ..................................................................................................................... 57
Main games ................................................................................................................................... 58
Italy .................................................................................................................................................... 60
Total Market value ........................................................................................................................ 60
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Player demographics ..................................................................................................................... 60
Main games ................................................................................................................................... 61
Czech Republic/Slovakia .................................................................................................................... 63
Total Market value ........................................................................................................................ 63
Player demographics ..................................................................................................................... 63
Main games ................................................................................................................................... 64
Ex-Yougoslavia (Bosnia, Croatia, Serbia, Slovenia) ............................................................................ 66
Total Market value ........................................................................................................................ 66
Player demographics ..................................................................................................................... 66
Main games ................................................................................................................................... 67
Bulgaria .............................................................................................................................................. 69
Total Market value ........................................................................................................................ 69
Player demographics ..................................................................................................................... 69
Main games ................................................................................................................................... 70
Hungary ............................................................................................................................................. 72
Total Market value ........................................................................................................................ 72
Player demographics ..................................................................................................................... 72
Main games ................................................................................................................................... 73
Baltic countries (Estonia/Latvia/Lithuania) ....................................................................................... 75
Total Market value ........................................................................................................................ 75
Player demographics ..................................................................................................................... 75
Main games ................................................................................................................................... 76
Appendix 1 – Extra data.............................................................................................................. 78
Business Models ................................................................................................................................ 78
Client size........................................................................................................................................... 78
Settings .............................................................................................................................................. 80
Release date ...................................................................................................................................... 81
Appendix 2 - MOBA GAMES AND PUBLISHERS IN EUROPE ........................................................... 82
RIOT GAMES ...................................................................................................................................... 82
LEAGUE OF LEGENDS ..................................................................................................................... 83
VALVE ................................................................................................................................................ 87
DOTA2............................................................................................................................................ 88
S2 GAMES .......................................................................................................................................... 92
HEROES OF NEWERTH ................................................................................................................... 93
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STRIFE ............................................................................................................................................ 97
HI-REZ STUDIOS ................................................................................................................................. 98
SMITE ............................................................................................................................................. 99
STUNLOCK STUDIOS ........................................................................................................................ 102
BLOODLINE CHAMPIONS ............................................................................................................. 103
RONIMO GAMES/DTP ..................................................................................................................... 107
AWESOMENAUTS ........................................................................................................................ 108
Appendix 3 - OTHER PUBLISHERS AND GAMES - UPCOMING OR MINOR .....................................112
BLIZZARD ENTERTAINMENT ............................................................................................................ 112
HEROES OF THE STORM .............................................................................................................. 113
ELECTRONIC ARTS............................................................................................................................ 114
DAWNGATE ................................................................................................................................. 115
TRION WORLDS ............................................................................................................................... 116
END OF NATIONS ......................................................................................................................... 117
CYANIDE .......................................................................................................................................... 118
DUNGEON PARTY ........................................................................................................................ 119
WARNER BROS INTERACTIVE ENTERTAINMENT ............................................................................. 120
GUARDIANS OF MIDDLE-EARTH .................................................................................................. 121
INFINITE CRISIS ............................................................................................................................ 122
HAMMER AND CHISEL ..................................................................................................................... 123
FATES FOREVER ........................................................................................................................... 124
MAYA LABS/MONSTRO GAMES ...................................................................................................... 125
LEGENDARY HEROES ................................................................................................................... 126
KIZ STUDIOS ..................................................................................................................................... 127
SMASHMUCK CHAMPIONS.......................................................................................................... 128
A BIT LUCKY/ZYNGA ........................................................................................................................ 129
SOLSTICE ARENA .......................................................................................................................... 131
GAMELOFT....................................................................................................................................... 132
HEROES OF ORDER AND CHAOS .................................................................................................. 133
GAMIGO .......................................................................................................................................... 134
BLACK PROPHECY NEXUS CONFLICT............................................................................................ 135
IRONCLAD GAMES ........................................................................................................................... 136
SINS OF A DARK AGE ................................................................................................................... 137
WYRMBYTE ...................................................................................................................................... 138
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DRAGONS AND TITANS................................................................................................................ 139
VANDAL GAMES .............................................................................................................................. 140
BIG STORY LITTLE HEROES ........................................................................................................... 141
NIVAL ............................................................................................................................................... 142
PRIME WORLD ............................................................................................................................. 143
CARBON GAMES .............................................................................................................................. 144
AIR MECH..................................................................................................................................... 145
UBER ENTERTAINMENT ................................................................................................................... 146
SUPER MONDAY NIGHT COMBAT ............................................................................................... 147
Authors .....................................................................................................................................148
Diane Lagrange (Main contributor) ............................................................................................. 148
Thomas Bidaux (Main reviewer) ................................................................................................. 148
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TABLE OF FIGURES
Figure 1- MOBA Games in Europe 2013 - Revenue by country ............................................................ 12
Figure 2- MOBA Games in Europe 2013 - Players by country ............................................................... 13
Figure 3 - MOBA Games in Europe 2013 - Revenue by country ........................................................... 14
Figure 4 - MOBA Games in Europe 2013- Players by country ............................................................... 15
Figure 5- MOBA Games in Europe 2013 - Publishers market share ...................................................... 16
Figure 6 - MOBA Games in Europe 2013 - Publishers revenue estimates ............................................ 17
Figure 7 - MOBA Games in Europe 2013 - Games revenue share......................................................... 18
Figure 8 - MOBA Games in Europe 2013 - Players per game ................................................................ 19
Figure 9 - MOBA Games in Europe 2013 – Players ............................................................................... 20
Figure 10 - MOBA Games in Europe 2013 - Monthly ARPU per country .............................................. 21
Figure 11 - MOBA Games in Europe 2013 - Player gender representation .......................................... 22
Figure 12 - MOBA Games in Europe 2013 - Player age representation ................................................ 23
Figure 13 - MOBA Games in Germany 2013 - Players gender............................................................... 27
Figure 14 - MOBA Games in Germany 2013 - Players age .................................................................... 28
Figure 15 - MOBA Games in Germany 2013 - Main games ................................................................... 29
Figure 16 - MOBA Games in France 2013 - Players gender................................................................... 30
Figure 17 - MOBA Games in France 2013 - Players age ........................................................................ 31
Figure 18 - MOBA Games in France 2013 - Main games ....................................................................... 32
Figure 19 - MOBA Games in Poland 2013 - Players gender .................................................................. 33
Figure 20 - MOBA Games in Poland 2013 - Players age ........................................................................ 34
Figure 21 - MOBA Games in Poland 2013 - Main games ...................................................................... 35
Figure 22 - MOBA Games in Scandinavia 2013 - Players gender .......................................................... 36
Figure 23 - MOBA Games in Scandinavia 2013 - Players age ................................................................ 37
Figure 24 - MOBA Games in Scandinavia 2013 - Main Games .............................................................. 38
Figure 25 - MOBA Games in Turkey 2013 - Players gender .................................................................. 39
Figure 26 - MOBA Games in Turkey 2013 - Players age ........................................................................ 40
Figure 27 - MOBA Games in Turkey 2013 - Main games....................................................................... 41
Figure 28 - MOBA Games in Spain 2013 - Players gender..................................................................... 42
Figure 29 - MOBA Games in Spain 2013 - Players age .......................................................................... 43
Figure 30 - MOBA Games in Spain 2013 - Main games ......................................................................... 44
Figure 31 - MOBA Games in Greece 2013 - Players gender .................................................................. 45
Figure 32 - MOBA Games in Greece 2013 - Players age........................................................................ 46
Figure 33 - MOBA Games in Greece 2013 - Main games ...................................................................... 47
Figure 34 - MOBA Games in UK/Ireland 2013 - Players gender ............................................................ 48
Figure 35 - MOBA Games in UK/Ireland 2013 - Players age.................................................................. 49
Figure 36 - MOBA Games in UK/Ireland 2013 - Main games ................................................................ 50
Figure 37 - MOBA Games in Romania 2013 - Players gender ............................................................... 51
Figure 38 - MOBA Games in Romania 2013 - Players age ..................................................................... 52
Figure 39 - MOBA Games in Romania 2013 - Main games ................................................................... 53
Figure 40 - MOBA Games in Benelux 2013 - Players gender ................................................................ 54
Figure 41 - MOBA Games in Benelux 2013 - Players age ...................................................................... 55
Figure 42 - MOBA Games in Benelux 2013 - Main games ..................................................................... 56
Figure 43 - MOBA Games in Portugal 2013 - Players gender ................................................................ 57
Figure 44 - MOBA Games in Portugal 2013 - Players age ..................................................................... 58
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Figure 45 - MOBA Games in Portugal 2013 - Main games .................................................................... 59
Figure 46 - MOBA Games in Italy 2013 - Players gender ...................................................................... 60
Figure 47 - MOBA Games in Italy 2013 - Players age ............................................................................ 61
Figure 48 - MOBA Games in Italy 2013 - Main games ........................................................................... 62
Figure 49 - MOBA Games in Czech/Slovak 2013 - Players gender ........................................................ 63
Figure 50 - MOBA Games in Czech/Slovak 2013 - Players age .............................................................. 64
Figure 51 - MOBA Games in Czech/Slovak 2013 - Main games ............................................................ 65
Figure 52 - MOBA Games in ex-Yougoslavia 2013 - Players gender ..................................................... 66
Figure 53 - MOBA Games in ex-Yougoslavia 2013 - Players age ........................................................... 67
Figure 54 - MOBA Games in ex-Yougoslavia 2013 - Main games.......................................................... 68
Figure 55 - MOBA Games in Bulgaria 2013 - Players gender ................................................................ 69
Figure 56 - MOBA Games in Bulgaria 2013 - Players age ...................................................................... 70
Figure 57 - MOBA Games in Bulgaria 2013 - Main games .................................................................... 71
Figure 58 - MOBA Games in Hungary 2013 - Players gender ................................................................ 72
Figure 59 - MOBA Games in Hungary 2013 - Players age ..................................................................... 73
Figure 60 - MOBA Games in Hungary 2013 - Main games .................................................................... 74
Figure 61 - MOBA Games in Baltic countries 2013 - Players gender .................................................... 75
Figure 62 - MOBA Games in Baltic countries 2013 - Players age .......................................................... 76
Figure 63 - MOBA Games in Baltic countries 2013 - Main games......................................................... 77
Figure 64 - MOBA Games - Business models......................................................................................... 78
Figure 65 - MOBA Games - Clients sizes ................................................................................................ 79
Figure 66 - MOBA Games - Settings ...................................................................................................... 80
Figure 67 - MOBA Games - Release dates ............................................................................................. 81
Figure 68 - League of Legends in Europe - Players by country.............................................................. 84
Figure 69 - League of Legends in Europe - Players gender ................................................................... 85
Figure 70 - League of Legends in Europe - Players age ......................................................................... 86
Figure 71 - DOTA2 in Europe - Players by country ................................................................................ 89
Figure 72 - DOTA2 in Europe - Players gender ...................................................................................... 90
Figure 73 - DOTA2 in Europe - Players age............................................................................................ 91
Figure 74 - Heroes of Newerth in Europe - Players by country ............................................................. 94
Figure 75 - Heroes of Newerth in Europe - Players gender................................................................... 95
Figure 76 - Heroes of Newerth - Players age......................................................................................... 96
Figure 77 - Smite in Europe - Players by country ................................................................................ 100
Figure 78 - Smite in Europe - Players gender ...................................................................................... 101
Figure 79 - Smite in Europe - Players age ............................................................................................ 101
Figure 80 - Bloodline Champions in Europe - Players by country ....................................................... 104
Figure 81 - Bloodline Champions in Europe - Players gender ............................................................. 105
Figure 82 - Bloodline Champions in Europe - Players age ................................................................... 106
Figure 83 - Awesomenauts in Europe - Players by country................................................................. 109
Figure 84 - Awesomenauts in Europe - Players gender ...................................................................... 110
Figure 85 - Awesomenauts in Europe - Players age ............................................................................ 111
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TABLE OF TABLES
Table 1 - MOBA Games in Europe 2013 - Revenue and Players per country ........................................ 14
Table 2 - MOBA Games in Europe - Top publishers revenue estimates ............................................... 17
Table 3 - MOBA Games in Europe 2013 - Top games per Peak MAU ................................................... 20
Table 4 - General information on European countries ......................................................................... 26
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METHODOLOGY AND DEFINITIONS
ICO Partners Methodology
All numbers are estimates, based on investigation of the following sources during H2 2013:

Financial data: annual reports (for public companies), European and international trade registers

Internet traffic data: Alexa, SEMRush

Game forums: Forum posting and members statistics

Social media: Facebook pages and Talking stats, Facebook ad tool, Twitter, Youtube

In-game player counts (for games displaying the information)

Third Party tools: XFire, Raptr
ICO Partners has studied 26 games in total. Games that were not MOBAs running on PC or mobile were
excluded. Companies’ revenues are based on estimates for MOBA revenues in Europe (member countries
of the EU as well as Norway, Iceland, Switzerland, Bosnia, Serbia, Slovenia and Turkey).
T E R M I N O L O G Y
ARPU (Average Revenue Per User)
ARPPU (Average Revenue Per Paying User)
MOBA (Multiplayer Online Battle Arena)
Number of players
©2014 ICO Partners Limited
The average revenue generated by an active user on
average per month for a given title.
The average revenue generated by a paying user on
average per month for a given title.
The acronym is currently used to describe a fairly
large number of very different games.
For the purpose of the research, we limited the scope
of the investigation to the games that are sharing the
battle mechanism of the original reference, the
Warcraft 3 Mod Defense of the Ancient.
Throughout the report we are providing estimates for
the number of players of the MOBA games. The value
we are using here is the peak monthly active users
during the year 2013.
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M O B A
G A M E S
I N
E U R O P E
2 0 1 3
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