Some analysis on the data for games on Kickstarter.

1. KICKSTARTER FOR VIDEO GAMES
December 2012 – data analysis
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2. METHODOLOGY
Data Analyzed :
Only video games projects (we exclude hardware like Ouya)
Only funded projects
Only projects that raised more than $10,000
Only projects funded before the 1st of December 2012
Limited by manual data collection method
You can find the raw data here:
https://docs.google.com/spreadsheet/ccc?key=0AvD6y7Ae4JhvdGtJblZzYmUxM25pUHh5dERYdlAtblE
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3. GENERAL DATA
Funded Total money
# of projects Total backers Av. # of backers Av. Pledge
projects stats raised
Over $250k 27 $ 29,084,230 573,889 21,255 $ 50.68
$100k to $249k 17 $ 2,755,206 82,539 4,855 $ 33.38
$50k to $99k 28 $ 1,993,231 52,574 1,878 $ 37.91
$25k to $49k 35 $ 1,240,295 38,187 1,091 $ 32.48
$10k to $24k 78 $ 1,190,189 19,167 246 $ 62.10
TOTAL 185 $ 36,263,151 777,882 4,205 $ 46.62
MEDIAN $ 33,517
%tage reached
Average goal Average raised Average %tage Goal median
median
Funded projects $ 85,553 $ 196,017 229% $ 20,000 143%
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4. GENERAL DATA - Visualization
# of projects Total money raised
$25k to
$49k
3% $10k to
$50k to $24k
Over $250k $99k 3%
15% 6%
$100k to $100k to
$10k to $249k $249k
$24k 9% 8%
42%
$50k to
$99k Over $250k
15% 80%
$25k to
$49k
19%
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5. GENERAL DATA - Visualization
Av. Pledge
$60.00
$50.00
$40.00
$30.00
$20.00
$10.00
$-
Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k
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6. SINCE SEPTEMBER 2012
Projects median went up from $28.7k to $33.5k
(up almost $4k since June 2012)
The average amount raised went up $153k to $196k
(not many big projects during summer)
Successful projects went from 137 to 185. 26% of the projects
happened the last 3 months (53% last 6 months)
Projects raising more than $50k are increasing in numbers
compared to the ones below the $50k mark
* All signs the platform is keeping its momentum.
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7. DATA OVER TIME
# projects
30
25
20
15
10
5
0
2009 2010 Q12011 Q22011 Q32011 Q42011 January February March April May June July August September October November
* Note – the time scale is NOT linear in this graph!
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8. DATA OVER TIME
$8,000,000.00 30
# projects
Total raised that month
$7,000,000.00
25
$6,000,000.00
20
$5,000,000.00
$4,000,000.00 15
$3,000,000.00
10
$2,000,000.00
5
$1,000,000.00
$- 0
Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12
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9. DATA OVER TIME
# of projects
30
$10k to $24k
$25k to $49k
25
$50k to $99k
$100k to $249k
20 Over $250k
15
10
5
0
Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12
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10. SINCE SEPTEMBER 2012
End of the summer showed a return of strong projects.
October saw less projects, but large ones raised more.
Possibility of some form of cannibalism?
November is the time the $100k-$250k range showed volume.
Might be the end of the “you are or you are small” era.
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11. DATA PER CATEGORY
Categories Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others
# of projects 27 14 20 47 17 22 9 12 72
Total Raised $10,174,585.00 $ 710,010.00 $3,143,617.00 $13,499,938.00 $ 373,882.00 $2,815,465.00 $ 765,409.00 $ 646,568.00 $9,109,471.00
Av. Per project $ 376,836.48 $ 50,715.00 $ 157,180.85 $ 287,232.72 $ 21,993.06 $ 127,975.68 $ 85,045.44 $ 53,880.67 $ 126,520.43
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12. DATA PER CATEGORY - Visualization
Total Raised
22%
25%
1% Adventure
2% 2%
Puzzle
Action
7%
7% RPG
Platform
1%
Strategy
33% FPS
Simulation
Others
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13. DATA PER CATEGORY - Visualization
$16,000,000.00 80
Total Raised
# of projects
$14,000,000.00 70
$12,000,000.00 60
$10,000,000.00 50
$8,000,000.00 40
$6,000,000.00 30
$4,000,000.00 20
$2,000,000.00 10
$- 0
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14. SINCE SEPTEMBER 2012
The biggest change is the rise of the “Strategy” category.
Planet Annihilation is showing there.
RPGs and Adventure games stayed at the same level which
shows they had quite a couple of large successes too
(Project:Eternity).
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15. CLOSING WORDS
Kickstarter is still going very strong. The end of the summer
has seen quite a few new high profile campaigns launched
(Planet Annihilation; Broken Sword; Project: Eternity) that will
likely make the numbers bounce back.
Overall, it feels like the platform is on the path to maturity
(for video games) and is getting there quite fast.
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