recommendations from Doug Hadden on improving social media use by association

1. ICGFM Communications Update December 2010 Doug Hadden VP Communications

2. Agenda Where are we? How do we improve?

3. We did not meet these objectives Increase page views from 10k to 50k to 100k Become the definitive go-to source of PFM material Achieve 50% of hits from emerging nations Resulting in larger conference groups More income More effective and wide spread good practices in governmental financial management results

4. Web Activity results

5. Context January 2009 2,298 Pageviews November 2010 20,487 Pageviews January 2009-December 2010 Web Site: ~52,000 page views All other sites: ~425,000 page views results

7. Most important content is the most often used

9. Rapidly progressing to the end of the 20th Century! Progress, yes – failing to meet potential results

10. Road Ahead recommendations

11. Road ahead Articulate organizational value proposition Identify targets Adjust communications accordingly Communications calendar ICGFM board members, executive committee need to use social networks recommendations