5. There’s never start-up
been a
better time to
why’s it important?
what are major clients are looking for in this region?
why is now good?
what are the benefits to clients?
what do you need to succeed?
what’s it like?
why do it?
13. UK Creative Agency of the Year 2002-2012
2012. BBH
2011. BBH
2010. Adam & Eve
2009. No winner
2008. Mother
2007. Fallon
2006. Fallon
2005. Mother
2004. BBH
2003. BBH
15. Global network Brands. Built on Individuals.
Frank Lowe
David Ogilvy
Harry McCann
Maurice Saatchi
Leo Burnett
John Hegarty
16. Passionate. Creatively driven. Purposeful.
Diverse. Skilled. Competitive.
Frank Lowe
David Ogilvy
Harry McCann
Maurice Saatchi
Leo Burnett
John Hegarty
25. “Agency expertise in digital across Europe is
enormously varied.
We are looking for the right agency partners
in the region every day in the
but there are still large inequalities have
speed of innovation meaning that basis.” to
we
work on a market by market
51. Tomorrow’s famous agencies will look very
different:
They’ll be digitally-powered,
They’ll be virtual & physical,
Their product will be far wider,
Many will be run by women,
They’ll be in Brazil, Indonesia, Romania,
But someone’s got to start them...