In part 3 of the materials from the June 25 AWS RoadShow in Cambridge Proxama's Head of Infrastructure, Jason Gregson, describes how Proxama provide a suite of loyalty management applications and services to their customers using AWS and how their use of AWS has evolved over time.

1. ©
Proxama
2014
Jason
Gregson
Head
of
Infrastructure
AWS
RoadShow
2014
AWS
Customer
Story

2. ©
Proxama
2014
About
Proxama
Proxama
PLC
is
a
global
mobile-­‐in
retail
engagement
and
mobile
payments
company.
We
connect
physical
and
digital
assets
via
mobile
to
increase
consumer
engagement,
retail
sales
and
loyalty.
Proxama’s
customers
are
retailers,
global
brands,
mobile
network
operators
and
financial
insNtuNons.
AWS
Customer
Story
2

3. ©
Proxama
2014
Proxama’s
Capability
Overview
3
Service
Provider
Management
Wallet
Management
Engagement
&
Loyalty
Core
PlaSorm
Infrastructure
Payments
&
Security
ReporNng
&
AnalyNcs
Campaign
Management
Infrastructure
Management
Loyalty
Providers
Wallet
Framework
Wallet
Management
TSMs
Media
PlaSorms
MNO
SDK
Payments
SDK
Loyalty
&
MarkeNng
SDK
Service
Providers
£Wallets
&
SDKs
Web
Tools
Payment
Service
Providers
£
Security
SDK
Tag
Suppliers
AWS
Customer
Story

4. ©
Proxama
2014
Enabling
Mobile
Technologies
4
AWS
Customer
Story
Bluetooth
Low energy
Near field
communications
Geographic
area marking
Quick
response

5. ©
Proxama
2014
Our
Challenges
5
• Capital
costs
-­‐
Buying
the
equipment?
-­‐
How
much
to
buy?
-­‐
How
big
are
we
going
to
grow?
-­‐
How
many
servers
will
be
idle?
• Compliance
-­‐
Personal
idenNfiable
informaNon
has
to
remain
in
the
EU.
It
is
the
law!
-­‐
Data
retenNon?
• Growth
-­‐
Customers
pull
the
applicaNon
from
the
store.
How
many?
-­‐
Who
are
our
customers?
-­‐
How
many
customers
will
use
our
app?
AWS
Customer
Story
• Security
-­‐
Is
our
data
safe
(Security
&
integrity)
-­‐
Are
we
secure?
• Resilience
-­‐
Can
these
systems
stay
up?
-­‐
What
happens
if
the
data
centre
goes
offline?

6. ©
Proxama
2014
How
it
was
solved
by
AWS
6
AWS
Customer
Story
• Capital
costs
• No
equipment
to
purchase.
Only
operaNonal
costs
for
what
we
need.
• ElasNc
Load
Balancers
and
Auto-­‐scaling
solved
the
demand
issues.
• Auto
scaling
Policies
scale
up
as
demand
grows
and
scale
back
down
when
there
is
no
demand.
We
only
run
what
we
need.
• Compliance
• Storing
our
data
in
S3
and
RDS
hosted
in
the
EU
AZ
help
us
ensure
compliance
with
Pii.
• These
services
are
region
specific.
• S3
policies
allow
us
to
manage
the
lifecycle
of
our/your
data.
• Growth
• Monitoring
with
CloudWatch
help
us
tune
our
Auto
Scaling
environment
to
keep
ahead
of
demand
• Security
• Virtual
Private
Cloud
(VPC)
is
secure
from
the
outset.
• RDS
allows
us
to
encrypt
the
data
both
in
transit
and
“at
rest”
• Trusted
advisor
reports
against
the
environment
looking
for
breaches
in
best
pracNses
• Cloudtrail
records
all
interacNons
with
AWS
into
log
files
• Resilience
• Auto
Scaling
and
Load
balancing
across
mulNple
Availability
Zones
ensuring
that
systems
are
replaced
when
degraded
and
carry
on
working
when
an
AZ
goes
offline.
• RDS
allows
us
to
replicate
the
data
to
the
other
AZ’s
to
complete
the
picture.

7. ©
Proxama
2014
7
AWS
Customer
Story
• Secure,
stable,
resilient
ecosystem
for
our
TapPoint®
and
CardGateway™
plaSorms
• Benefits
are
passed
on
to
the
customer
=
happy
customers
with
systems
that
keep
running.
• Ability
to
meet
all
of
our
customers
requirements,
including
bespoke
projects
• Our
growth
isn’t
inhibited
by
legacy
infrastructure
or
capital
investment.
Our
Outcome/Benefits

8. ©
Proxama
2014
“Analyse
consumer
behaviour
from
engagement,
purchase
to
loyalty.”
Our
future:
Insight
8
8
AWS
Customer
Story
The
challenge:
• ElasNc
Map
Reduce
-­‐
Processing
the
large
volume
of
data
Sources
–
Logfiles,
user
interacNons,
etc
• RedshiO
-­‐
Analysing
all
our
data
for
our
business
intelligence
tools
• Kinesis
-­‐
Real
Nme
processing
of
data.
Sources
–
Social
media
firehose
&
transacNonal
data
To
the
rescue,
AWS

9. ©
Proxama
2014
proxama.com
Simple. Secure. Relevant.
If
you
have
any
quesNons
please
contact
us:
AWS RoadShow 2014
AWS
Customer
Story
hello@proxama.com
+44
(0)1603
760060