Traditional Marketing is dying. The ROI is shrinking and we are getting great at blocking the barge of ad messages. We have become experts at blocking advertising. We have satellite radio, iPods, Tivo and never read direct mail with excitement. We have moved our attention to the Internet and become amazing researchers and value our friends opinions, thoughts and ideas more then we value newsprint. Follow your customers eyes to the internet. Be sure you have the essentials to compete online.

1. WELCOME
8 ESSENTIALS TO START
A DIGITAL MARKETING TRANSFORMATION
PRESENTED BY:
IAN HARTTEN
THRIVE INTERNET MARKETING
http://www.thriveim.com
WHAT’S NEXT: TRANSFORMATION

2. TRANSFORMATION
MARKETING
WHY ARE WE HERE DOING THIS?
MORE OF THE THINGS WE USED TO DO OFFLINE... WE NOW DO ONLINE....
94%
87%
78% 75% 72%
66%
61% 59%
32%
EMAIL SEARCHING RESEACH NEWS FUN SHOPPING SOCIAL DYI RATING
FOLLOW YOUR PROSPECTS AND CUSTOMERS ONLINE....
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3. TRANSFORMATION
MARKETING
“
Social media account for 22.5 percent
of the time that Americans spend
online........
NIELSEN-ONLINE.COM
NOV 2011
WHAT’S NEXT: TRANSFORMATION

4. TRANSFORMATION
MARKETING
“ Facebook now has over 800 million
users....over 500,000 in the Toledo area
WHAT’S NEXT: TRANSFORMATION

5. TRANSFORMATION
MARKETING
YOUR WEBSITE IS YOUR MARKETING FOUNDATION
SOCIAL
MEDIA
BROADCAST
LIVE EMAILS
EVENTS
YOUR SEARCH
BLOG POSTINGS WEBSITE TRAFFIC
PRESS
TRADITIONAL RELEASES
ADVERTISING
WHITE
PAPERS
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6. WHAT ARE THE ESSENTIALS
TO ONLINE SUCCESS?
WHAT’S NEXT: TRANSFORMATION

7. TRANSFORMATION
MARKETING
1 CREATE A KEYWORD STRATEGY
✓ KNOW WHAT PEOPLE SEARCH FOR TO FIND YOUR ORG.
✓ CREATE A LIST OF 3-5 KEYWORD PHRASES
✓ USE THESE KEYWORDS ON YOUR WEBSITE AND BLOG
OFTEN
✓ WE HAVE TO BE SEARCH FRIENDLY TO BE FOUND
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8. TRANSFORMATION
MARKETING
2 OPTIMIZE YOUR WEBSITE FOR SEO
✓ 70% OF THE LINKS SEARCH USERS CLICK ARE ORGANIC LISTING
✓ CREATE A WAY TO GRADE YOUR WEB SITE OVER TIME.
✓ BE FOUND ON THE TOP OF THE SEARCHES FOR YOUR KEYWORD
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9. TRANSFORMATION
MARKETING
3 BECOME A CONTENT FACTORY
✓ START BLOGGING
✓ IMPROVE YOUR LINKEDIN PROFILES
✓ CREATE AN ENHANCED FACEBOOK PAGE
✓ CREATE WHITE PAPERS
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10. TRANSFORMATION
MARKETING
4 GO DEEP IN SOCIAL MEDIA
✓ PARTICIPATE IN SOCIAL MEDIA
✓ LINKEDIN
✓ FACEBOOK
✓ TWITTER
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11. TRANSFORMATION
MARKETING
5 GATHER LEADS VIGOROUSLY
THE GOAL: CONVERT SITE TRAFFIC INTO LEADS AND CUSTOMERS
YOUR
LIVE CRM LIVE
EVENTS EVENTS
DATABASE
WHITE PAPERS WEBSITE VIA FREE
NEWSLETTER
OFFER
WEBINARS
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12. TRANSFORMATION
MARKETING
6 NURTURE YOUR LEADS
VIA DRIP EMAIL CAMPAIGNS
✓ KEEP YOUR LEAD INTERESTED
✓ MOVE THEM THROUGH THE SALES FUNNEL
✓ PERSONALIZE THE EMAILS
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13. TRANSFORMATION
MARKETING
6 GO HYPER-LOCAL
USE LOCAL WEBSITES TO DRIVE BRANDING AND TRAFFIC
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14. TRANSFORMATION
MARKETING
7 BE MOBILE FRIENDLY
✓ EXPONENTIAL MOBILE GROWTH - NEXT 3 YEARS
✓ MAKE YOUR WEBSITE MOBILE FRIENDLY
✓ START A VIP TEXT CLUB
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15. TRANSFORMATION
MARKETING
8 ANALYZE, MEASURE AND REFINE
STRATEGIES
xx VISITORS TO THE WEB SITE = xx AMOUNT OF LEADS = xx NEW
BUSINESS REVENUES
✓ DESIGN EASY TO UNDERSTAND TOUCHPOINT REPORTING
‣ INBOUND LINKS
‣ SEARCH RANKING
‣ REPUTATION MONITORING
‣ WEBSITE TRAFFIC
‣ SALES LEADS
‣ CONVERSIONS
✓ ALL EFFORTS ARE MEASURABLE AND REPEATABLE
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16. HIRE US TO HELP
YOU MARKETING
TRADITIONAL MARKETING IS DYING. LET US
HELP YOU CREATE A DIGITAL
STRATEGY.
PRESENTED BY:
IAN HARTTEN
THRIVE INTERNET MARKETING
http://www.thriveim.com
ian@thriveim.com
419-776-7000 x200
WHAT’S NEXT: TRANSFORMATION