This Slideshow is about the Product Life Cycle Analysis of Berger Paints. Along with it the Various Products in Different Stages are discussed here

1. Product Life Cycle Analysis of Berger Paints

2. Submitted by
Name UID Number
Manish Goswami 2019-1805-0001-0046
Manish Kumar Raj 2019-1805-0001-0037
Neel Sarkar 2019-1605-0001-0018
Neha Sharma 2019-1805-0001-0051

3. ABOUT BERGER PAINTS INDIA
• Second Largest Company in Paint Industry
• Founder: Lewis Berger
• Headquarters: Kolkata, India
• Number of employees: 3,500+ (2018)
• Chairman: Kuldip Singh Dhingra
• Multinational

4. Products by Berger Paints
• Interior Wall Coating
• Exterior Wall Coating
• Metal Finishes
• Wood & Glass Finishes
• Waterproofing Solutions
• Undercoats

5. Product Life Cycle
Research &
Development
Introduction Growth Maturity Decline
The Few Stages of Product Life Cycle are

6. Product Life Cycle CurveNetAnnualSales
Time
Research &
Development
Introduction Growth Maturity Decline

7. PRODUCTS IN R&D STAGE
• Construction Chemicals - Weathercoat Kool & Seal
• Berger Wood Coatings
• Berger Glass Coatings
• Berger Protecton
• Development of New Raisins & Emulsions

8. PRODUCTS IN INTRODUCTORY STAGE
• Weathercoat Long Life
• Weathercoat Anti Dust
• Easyclean Fresh
• Royal Classic Interior Emulsion
• Ace Exterior Emulsion

9. GROWTH STAGE
• Imperia Water Based Luxury PU (Floor Coat)
• Silk Illusion Design Metallica (Wall)
• Imperia Luxury PU Colour Zone (Wood)
• Imperia Epoxy Block Primer (Wood)
• Imperia Water Based Luxury PU Interia(Floor Coat
• Silk Illusion Metallica (Wall)

10. DECLINE STAGE
• Berger Butterfly Paint