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Context is everything
We must ground our work in a rich understanding of
the context of use, or else we run the risk of creating
well meaning rubbish




                                                    Iain Barker
                                          iain.barker@gmail.com
                        http://www.simplerisbetter.wordpress.com
SA80
Defining the requirements
(not an actual picture of the SA80’s business team)
SA80 requirements
1. Accuracy
2. ?
Issues:
• Couldn't be fired from
  the left shoulder
• It went off when dropped
• Safety catch would break
  if the trigger was pulled
  hard
• Plastic would swell in
  rain and jam the safety
  switch on/off
• When running a heavy
  ammunition magazine
  would fall out
“You must have some very
     clever soldiers”

                  Mikhail Kalashnikov
Iterative design alone does not
ensure a successful product

If you only do iterative design and don’t explore real
user requirements you’re reliant on guesswork.
What is to stop your project having the same type of
problems as the SA80?
Test or else

Iterative design, with its repeating cycle of design and
testing, is the only validated methodology in existence
that will consistently produce successful results. If you
don’t have user-testing as an integral part of your
design process you are going to throw buckets of money
down the drain.

                                                       Bruce Tognazzini
                                                       Asktog, June, 2000
                         http://www.asktog.com/columns/037TestOrElse.html
Get yourself a good map
before you start digging for
gold

Business requirements
                        Requirements workshop   Iterative design
 Contextual research
First Rule of Usability? Don't Listen
to Users

To design an easy-to-use interface, pay attention to
what users do, not what they say. Self-reported claims
are unreliable, as are user speculations about future
behavior.


                                                         Jakob Nielsen
                                                 Alertbox, August 5, 2001
                            http://www.useit.com/alertbox/20010805.html
Possible design solutions
First sketch
Design space
Launch version
Launch version


Better solution




        Better solution
Understanding offline activities
helps us create better interactive
experiences

What makes something pleasurable/painful?
What process do I go through before I make a purchase?
…
Full potential
     Iterate                  Alternate solution
   Iterate

Today            Solution A
MP3 Player: Requirements
          Radio?
       FM Radio?
  External Memory Slot?
     Colour options?
     Built in camera?
Innovate then optimise

Use explorative techniques to discover real needs,
then use iterative techniques to create a highly usable
solution
Persuading clients
and managers
Making something that does what people
really want is a rare thing. With it comes
        success and recognition.
Doing something innovative makes you
stand out from the crowd.
Your competitors are already doing it.
Do you want to be left behind?
It is simply what successful people do
Iain Barker
                  iain.barker@gmail.com
http://www.simplerisbetter.wordpress.com
That’s all folks


                                         Iain Barker
                               iain.barker@gmail.com
             http://www.simplerisbetter.wordpress.com

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Context Is Everything from OZ-IA 2008

  • 1. Context is everything We must ground our work in a rich understanding of the context of use, or else we run the risk of creating well meaning rubbish Iain Barker iain.barker@gmail.com http://www.simplerisbetter.wordpress.com
  • 2.
  • 4. Defining the requirements (not an actual picture of the SA80’s business team)
  • 6.
  • 7. Issues: • Couldn't be fired from the left shoulder • It went off when dropped • Safety catch would break if the trigger was pulled hard • Plastic would swell in rain and jam the safety switch on/off • When running a heavy ammunition magazine would fall out
  • 8. “You must have some very clever soldiers” Mikhail Kalashnikov
  • 9. Iterative design alone does not ensure a successful product If you only do iterative design and don’t explore real user requirements you’re reliant on guesswork. What is to stop your project having the same type of problems as the SA80?
  • 10. Test or else Iterative design, with its repeating cycle of design and testing, is the only validated methodology in existence that will consistently produce successful results. If you don’t have user-testing as an integral part of your design process you are going to throw buckets of money down the drain. Bruce Tognazzini Asktog, June, 2000 http://www.asktog.com/columns/037TestOrElse.html
  • 11. Get yourself a good map before you start digging for gold Business requirements Requirements workshop Iterative design Contextual research
  • 12. First Rule of Usability? Don't Listen to Users To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior. Jakob Nielsen Alertbox, August 5, 2001 http://www.useit.com/alertbox/20010805.html
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  • 19. Understanding offline activities helps us create better interactive experiences What makes something pleasurable/painful? What process do I go through before I make a purchase? …
  • 20. Full potential Iterate Alternate solution Iterate Today Solution A
  • 21.
  • 22. MP3 Player: Requirements Radio? FM Radio? External Memory Slot? Colour options? Built in camera?
  • 23.
  • 24. Innovate then optimise Use explorative techniques to discover real needs, then use iterative techniques to create a highly usable solution
  • 26. Making something that does what people really want is a rare thing. With it comes success and recognition.
  • 27. Doing something innovative makes you stand out from the crowd.
  • 28. Your competitors are already doing it. Do you want to be left behind?
  • 29. It is simply what successful people do
  • 30. Iain Barker iain.barker@gmail.com http://www.simplerisbetter.wordpress.com
  • 31. That’s all folks Iain Barker iain.barker@gmail.com http://www.simplerisbetter.wordpress.com