The Houston Zoo established 4 new blogs in April 2009 to help promote the zoo, though staff were initially apprehensive. An internal campaign was launched to generate interest among staff about blogging. Content has proven easy to generate, and the blogs use the simple WordPress platform. Next steps include inviting guest bloggers to contribute to the blogs.

1. BLOGGING AT THE
HOUSTON ZOO
http://www.houstonzooblogs.org/

2. Getting Started:
•Established 4 new blogs in April 2009
•Zoo Staff was apprehensive at first

4. Getting Started:
•Established 4 new blogs in April 2009
•Zoo Staff was apprehensive at first
•Internal marketing campaign to get
staff excited about blogging
t ff it d b t bl i
•Started out by asking for 2 reps from
each department
p

6. Content:
Turns out generating content
out,
is easy.

8. Using WordPress is easy too.
http://www.houstonzoo.org/max-the-elephant-barn-dog/

11. Comment Policies

13. Marketing our Blogs

18. Next steps: Guest Bloggers
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20. Kelly Russo
Dir. of Interactive Marketing at Houston Zoo
krusso@houstonzoo.org
krusso@houstonzoo org
713-533-6556 http://www.houstonzoo.org/cutestanimal/