Documento presentato da L.Grivet come Talk al Barcamp di Torino il 2 dicembre 2006. Document presented by L.Grivet for a Talk during the Turin Barcamp (2/12/2006) Downlodable pdf available at www.bizmo.it

1. Web Business Models 2.0 Modelli e prospettive di business dei siti, servizi e comunità del Web 2.0 italiano Attribuzione-Non commerciale-Non opere derivate 2.5 Italia License o o L.Grivet [email_address] www.bizmo.it

4. Wor(l)d of blogs Free Come sarà possibile conciliare questa natura libera e gratuita con un modello di business sostenibile? Application and mash ups “ There is no business model for mashups” “ collapse of the first generation of ASPs due to the lack of a business model” “ the techniques for doing business model on demand are still at a primitive and elementary level because so little experience and best practice has been built up”. Exit strategy business model “ The only thing keeping it going at present is the sheer enthusiasm of the entrepreneurs themselves, with the lucky ones getting funded by VCs who hope to cash in when they flip the concept to a well-heeled trade buyer like Google, Microsoft or eBay. “ Yes It’s an opportunity and maybe a business but…. ” real-world Web 2.0 business success stories that demonstrate this point .” ” Business models? Still in flux , no doubt about it. But opportunities are out there. ” If users like the service, they figure out a way to build a business out of it , O'Reilly said.”But this absolutely does not mean Web 2.0 is entering into uncharted business territory . “ “ So welcome to world of doom unless your web2.0 solution have substantial business model to innovate, generate and continue be the market leader. “ Don’t copy cat solution unless you have a business model. “ Hype land of absurdity where a live prototype that can be replicated in 90 days, that has no business model or revenue is considered a business." Advertising “ He doesn’t believe advertising is a sustainable business model for most companies.” “ ads in applications don’t work. All the evidence from the past ten years of online services” Lack of business model Probably the most crucial feature missing from Web 2.0 can be summed up in one word: revenue . Business model 1.0 vs 2.0 “ Web 2.0 Needs Business Model 2.0″: The Web 1.0 business model doesn’t work in Web 2.0.

8. Why a business model is important? Product/ Service Live Critical Mass Working Biz Model Revenue Profitability Product/ Service Live Critical Mass NO Working Biz Model No Rev. Cost High Product/ Service Live NO Critical Mass NO Working Biz Model Sell the Software! Company Exit Bankruptcy Exit Product/ Service Live NO Critical Mass Working Biz Model You have a MKTG problem(*) Product/ Service Live Target Biz Model The Team Is the key part of the formula because Make The Work and Make The Things Happen But… (*) But if the product it’s good someone a VC or angel will help you

16. a) Free - Grandi generalisti o piccoli e specializzati? Single Blog Model Big “A” Adv model WORKS?? WORKS!!

18. Il Futuro dello user generated (PAID) content WORKS!!

21. c) Freemium – Cupid social networking Tanta felicità con una spesa minima Pensa a quanto potrebbe costarti una sera trascorsa al pub. Oppure andare al cinema e comprare un sacchetto di popcorn. Non baratteresti una di queste uscite per una intera vita fatta di amore e felicità? Non ne vale la pena? Prova a iscriverti immediatamente e guarda se funziona. Guests Keep a low profile and hang out as our guest. - See who's online - Browse profiles and see pictures - Find who you're looking for with our search tools - Read relationship, dating and sex advice Free Members Communicate with people who contact you. - Create up to 3 profiles to get noticed and communicate with other members - Reply to messages - Post up to 10 pictures - Save your favorite searches - Create your private "backstage" gallery - Send backstage passes - Send smiles Full Members Contact other people by creating your profile and buying credits. - Everything free members can do, plus... - Send mail 6 credits - Send instant messages for 20 minutes 6 credits - Send instant messages for 1 hour 12 credits e.g. mobile-phone dating services French born European Market leader WORKS!! TARGET TARGET TARGET WORKS!!

22. c) Freemium – Business social networking WORKS!! PROFIT!! TARGET

28. e) Nothing Free – But free for user (Ads broker) User generate paid content!! Revenue Sharing MASH UP WORKS!!

30. Feeder business & Mash up Free – Adv and affiliate model TARGET

31. Feeder business vs Freemium

32. Don’t know! business model BitTorrent tol launch a video store where customers can download movies from Hollywood studios such as Paramount Pictures, Lionsgate and 20th Century Fox, as well as TV shows from MTV Networks.

33. Business model 2.0 - Analysis Framework Revenue model Business Area Sales Based Advertising Based L.Grivet 2006 © Freedom to pay (Pay for value, e.g. trials) Content Free (Advertising) Pay (Nothing free) Feemium (Pro account) Free to use pay for service (e.g. support) Freedom to pay (Donate) Application/ service Products / Software

36. Business model 2.0 – Working / Not Models Revenue model Business Area L.Grivet 2006 © Open Content Wikis Broker Market Maker Open Source Need Micro payment Adv model Not easy Utility Social Networking Apps Application Software “ Interruption Ads” in Apps Blog “ Contextual Ads ” ASP - Mash up Web Services Advertising Merchant Freedom to pay (Pay for value, e.g. trials) Content Free (Advertising) Pay (Nothing free) Feemium (es Pro account) Free to use pay for service (e.g. support) Freedom to pay fair (Donate) Application/ service Products / Software

38. Confronti tra Freemium

46. Caffe 2.0 ? Blog coming soon! L.Grivet [email_address] www.bizmo.it