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MYDOUBLELIFE
BLH VENTURE
PARTNERS
ASHISH MISTRY | JULY 2013
@ashishmistry
#EcommerceSchool
BLH VENTURE PARTNERS
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
THEPOINT
Tell you how we’ve built great business with an engaged
audience using a little money and lots of creativity.
OURSTORY
4 year-old sub $5M global e-tailer with 6 employees.
Our customer is the hard-core gamer.
We’re made in the USA.
We live in Atlanta.
Born into industrial design. Raised by e-commerce.
IDEATION
HAILMARY
Prototypes and renderings for 11-months.
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
UNBOXING
WTF?
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
REVIEWS
Gamers will post product reviews if you send them FREE
product... AND they like it.
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
PROMOS
Gamers have talent.
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
PR
Spray and pray. BIG agency. In-house.
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
AFFILIATES
Our channel sales efforts consist of 19 year olds wearing
gym shorts and rolexes.
FACEBOOK
Hardcore gamers like cat videos.
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
YOUTUBE
191,000+ UGC videos
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
TWITTER
Slow and steady... 114,000+ followers
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
FREEKNATION
If you can’t beat them, start your own Country.
NATION
TM
TAKEAWAYS
You don’t have to have F500 resources to do all this.
Test quickly and often.
Be authentic.
QUESTIONS?
ashish@kontrolfreek.com
@

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