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[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned & Earned Media, by Rebecca Lieb and Jeremiah Owyang

Altimeter, a Prophet Company • 11 years ago

Hunter Territo

Presentations

Branding

Advertising Research & The Creative Brief

Mobile Strategy

Advertising Industry Overview

The Transition of the Advertising Industry

The Art of Client Service

Advertising Concepts

Brand Storytelling

Pitching Creative Work

Traditional Advertising

Art & Copy

Guerilla / Non-Traditional Advertising

Social Media Strategy

Digital Media Strategy

Digital Media Tools

The Creative Crusade

The Creative Crusade - Jackson, MS 9-19-2013

The Slippery Social Media Slope - SPPA 9-4-2013

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UPDATED '33 things I know about Art Direction'

'33 things I know about Art Direction'

[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned & Earned Media, by Rebecca Lieb and Jeremiah Owyang

planning, creativity & planning for creative campaigns

The brief in the post digital age

Daniel Stein (EVB) presentation to Boston University

A Hybrid Model for Open Innovation

Weird Turn Pro: Crowdsourcing for Creatives

10 tips for Successful Crowdsourcing

Crowdsourcing 101 - tapping into the wisdom of crowds

Bottom Up Is Not Enough: co-creation and crowd-sourcing for research, innovation and planning

Harvesting Consumer Intent from the Social Web

Insights from SXSW Interactive 2012

Ad Agencies Need to Get Mobile (includes notes)

Ad Agencies Need to Get Mobile

Your Brand on YouTube

Visual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka