Unmoderated Remote Usability Testing
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Do's and don'ts of unmoderated remote user testing. How we put URUT into practice.
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Unmoderated Remote Usability Testing
- 1. Unmoderated remote user testing: Do’s and don’ts 2012 © Humix, all rights reserved
- 2. Remote User Testing 2012 © Humix, all rights reserved 2
- 3. Synchronous vs asynchronous 2012 © Humix, all rights reserved 3
- 4. Moderated vs unmoderated 2012 © Humix, all rights reserved 4
- 5. Moderated usability testing 2012 © Humix, all rights reserved 5
- 6. Unmoderated remote usability testing 2012 © Humix, all rights reserved 6
- 7. Figures Source: www.measuringusability.com/blog/ux-methods.php 2011 UPA Salary Survey (biennal) 2012 © Humix, all rights reserved 7
- 8. ADVANTAGES 2012 © Humix, all rights reserved 8
- 9. Test large groups 2012 © Humix, all rights reserved 9
- 10. Real environments 2012 © Humix, all rights reserved 10
- 11. Reduce costs 2012 © Humix, all rights reserved 11
- 12. Recruitment 2012 © Humix, all rights reserved 12
- 13. Organisation 2012 © Humix, all rights reserved 13
- 14. Fast results 2012 © Humix, all rights reserved 14
- 15. Quantitative & Qualitative 2012 © Humix, all rights reserved 15
- 16. Intercept users 2012 © Humix, all rights reserved 16
- 17. Self-reported feedback 2012 © Humix, all rights reserved 17
- 18. DRAWBACKS 2012 © Humix, all rights reserved 18
- 19. Gold diggers 2012 © Humix, all rights reserved 19
- 20. No interaction 2012 © Humix, all rights reserved 20
- 21. Only survey answers 2012 © Humix, all rights reserved 21
- 22. False positives 2012 © Humix, all rights reserved 22
- 23. Task time… 2012 © Humix, all rights reserved 23
- 24. TOOLS 2012 © Humix, all rights reserved 24
- 25. Choose the right tool Functionality of tools has a huge impact on the type of info you’re able to gather 2012 © Humix, all rights reserved 25
- 26. Choose the right tool • What is your budget? • What is your goal? • How much support do you need? • Will you be able to conduct competitive research? • Can you test prototypes? • Can you export findings? • How will the results be visualized? • Does it come in different languages? • Can you combine different methods using the same tool? • Are there integrated recruiting tools? 2012 © Humix, all rights reserved 26
- 27. Information Architecture tools Card sorting 2012 © Humix, all rights reserved 27
- 28. Information Architecture tools Tree testing 2012 © Humix, all rights reserved 28
- 29. Click based feedback Task & Interface testing 2012 © Humix, all rights reserved 29
- 30. Feedback gathering 2012 © Humix, all rights reserved 30
- 31. Unmoderated remote usability testing tools 2012 © Humix, all rights reserved 31
- 32. When to use URUT? • Not a replacement for moderated testing or research • Best used to complement your qualitative research 2012 © Humix, all rights reserved 32
- 33. Interesting reading • Remote Research: Real Users, Real Time, Real Research by Nate Bolt, Tony Tulathimutte, 2010 • Beyond the usability lab: Conducting Large-scale Online User Experience Studies, Bill Albert, Tom Tullis, Donna Tedesco, 2010 2012 © Humix, all rights reserved 33
- 34. www.humix.be Lonneke.Spinhof@humix.be @humix @lonnekespinhof 2012 © Humix, all rights reserved
Editor's Notes
- Remote usability testingdenotes a situationwhere “the evaluators are separated in spaceand/or time from users”Thisdefinitionemphasizestwogeneral types of methods: synchronousandasynchronous.
- Reducecosts, depending on the tool youuse
- It is easierto get participantstovolunteerbecausethey do not have totravel.
- Fewerlogisticsto manage and no needtoworryabout no-shows andgetting last minute replacements
- Partial automated results faster resultsEasier to conduct multiple small tests
- Both quantitativeand (some) qualitative dataQuantitative:Taks-completionrateTime on taskTime on pageClickstreampathsSatisfaction ratings or opinion rankingsQualitative:Most of these tools canalsocapturequalitative feedback as users complete theirtasks - such as users’ suggestionsandcomments
- Someparticipantsmayonlybeinterested in earning the honorarium you’veprovided as an incentive.You have little or no contact and thus control over the motivation of participants
- Nothing beats watchingparticipants in real time andbeingabletoaskprobingquestionsaboutwhatthey are doing as it’s happening.
- Whatparticipants report on surveyscanbevery different in comparisontowhattheyactually do.
- It’s possibleforparticipantstothinkthey’vesuccessfullycompleted a taskwhentheyhaven’t
- Does it matter ifittooksomeonelongerto complete a task?