As today’s workforce morphs into a mobile fleet, the learning and development function of an organization must also transform to meet the evolving needs of its employees. During this Spotlight Webinar, our speakers will discuss the role mobile learning has played within their organization, and the actions that have taken to deliver learning to their workforce in a tangible way. During this Spotlight webinar, attendees will learn: The state of the mobile learning industry and its role in organizational impact How mobile learning can aid employee and organizational development How to leverage mobile providers when implementing a mobile learning strategy

1. #CLOwebinar
Speakers: Steven Rath Morgan
Global Learning Process and Innovation –
Corporate Human Resources
Xerox Corp.
David Wentworth
Senior Learning Analyst
Brandon Hall Group
Kellye Whitney
Associate Editorial Director
Chief Learning Officer magazine
The Evolution of Mobile Learning

2. #CLOwebinar
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Frequently Asked Questions
1. May I receive a copy of the slides?
YES! You will receive a link to today’s recording, along with a link
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concludes.
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YES! You may log in again. A link that will be provided in an email
after the event to review the presentation on-demand.

5. #CLOwebinar
Mobile Learning:
The Evolution of Content
Kellye Whitney
Associate Editorial Director
Chief Learning Officer magazine
kwhitney@humancapitalmedia.com

6. 2004 – M-Learning: The Next Wave for Training
and Development
2005 – Mobile Learning: The Next Evolution of
Education
2007 – Mobile Learning: The Next Step in
Technology-Mediated Learning
There’s something new on the market…
www.CLOmedia.com

7. 2007 – How the iPhone Will Shape the Future of
Mobile Learning
2008 – Merrill Lynch: Bullish on Mobile Learning
2012 – Your Brain on Apps
2012 – Is Mobile Learning Right for You?
But we need more information…
www.CLOmedia.com

8. 2013 – Is There an App for Leadership
Development?
2013 – Learning 2014: Mobile and Social
Opportunities
2014 – Working Out the Kinks: Companies
Experiment with Mobile
Now let’s talk specifics…
www.CLOmedia.com

9. Mobile Learning Research
#CLOwebinar
David Wentworth
Senior Learning Analyst
Brandon Hall Group
David.Wentworth@brandonhall.com

10. Mobile Maturity Framework

11. Strategy
1. Emerging
– No strategy at all
– Ad hoc access, SMS
2. Developing
– Business case identified
– Access to current catalog
3. Standard Practice
– Vision, mission, resources
– Dedicated infrastructure
4. Fully Optimized
– App/Web blend
– Offline access
– Extended enterprise
21.1%
58.9%
12.6%
7.4%
Yes
No, but we are working on one
No, and we don’t plan to build one
Other (please specify)
Formal strategy in place?

12. Content Architecture
1. Emerging
– No specific content
– SMS, text
2. Developing
– Images, video
– Mobile Web access
3. Standard Practice
– App development
– Repurposed content
4. Fully Optimized
– Original mobile content
– Reusable “chunks”
Highly Effective Mobile Content
31.8%
41.5%
52.8%
55.3%
61.8%
64.2%
69.2%
Virtual classrooms
Course modules
Games
Assessments
Performance support
Videos
Push notifications

13. Admin/User Environment
1. Emerging
– All Push, no pull
– Not engaging
2. Developing
– Mobile browsers
– Familiar navigation
3. Standard Practice
– Responsive web design
– Strong tech support
4. Fully Optimized
– Seamless device switching
– Easy app access
– Build for mobile on mobile
App Development by Operating System
13.9%
27.9%
28.7%
59.8%
76.2%
Other (please specify)
Blackberry
Windows Mobile
Android
iOS (Apple)

14. Channels
1. Emerging
– Internet
– Full site only
2. Developing
– Company Intranet
– Mobile sites available
3. Standard Practice
– LMS integration
– LCMS integration
4. Fully Optimized
– CRM integration
– Social media
Current Mobile Learning Approach
7.8%
10.7%
10.0%
7.4%
6.3%
30.4%
27.4%
Other (please specify)
Our LMS has a mobile-ready delivery
platform/component.
We use a combination of apps and
mobile web for learning content.
We have mobile apps for learning.
Learners can access a majority of our
material via mobile web browsers…
There is limited access to learning
material via mobile web browsers…
There is no mobile interaction with
learning at this time.

15. Connectivity
1. Emerging
– Limited
– Security issues
2. Developing
– Real-time interaction
– Open systems
3. Standard Practice
– Resident content
– Offline synch
4. Fully Optimized
– Wi-Fi access
– Mobile VPN
Mobile Learning Challenges
13.8%
22.1%
25.9%
26.4%
33.6%
42.6%
48.0%
48.3%
49.3%
49.3%
Lack of interest
Lack of business case
User adoption
Lack of tracking/reporting
Learner time management
Content migration
Bandwidth/connectivity
Cost
Content creation
Security

16. Devices
1. Emerging
– Laptop/PC-centric
– No device policy
2. Developing
– Portable devices
– Smartphone acceptance
3. Standard Practice
– Tablets
– e-Readers
4. Fully Optimized
– Device agnostic
– BYOD Utopia
Types of Devices Issued
5.0%
2.9%
5.0%
10.1%
10.1%
12.2%
20.1%
38.1%
51.8%
59.7%
59.7%
Other
Amazon Kindle
Blackberry tablet
Windows phone
Windows tablet
iPad Mini
Android tablet
Android phone
Blackberry
iPhone
iPad

17. Why is Mobile Important?

18. Embedded Learning
• Contextual
• Role
• Location
• Development path
• Small
• Short videos
• Quick updates
• Informal
• Everyday
• Ad hoc
• Timely
• Down time
• Moment of need
• Social
• Discussions
• Recommendations

19. Mobile Strengths

20. • Ask “Why?” What’s the business case? What’s the learning challenge?
• Mobile isn’t right for everything.
• Your LMS won’t fit on a phone.
• Mobile is unique and different.
• Start small: one piece of one program to one group.
• Develop a content strategy that compliments traditional learning design
structure.
• Don’t devote all your time to breaking down traditional content. Start
building new for mobile delivery.
• Identify existing elements that could be delivered via mobile.
• Establish metrics to continuously measure and improve mobile learning
nuggets.
Getting Started and Moving Ahead

21. Spotlight on Xerox:
The Evolution of Mobile Learning
Steven Rath Morgan
Xerox Global Learning
Corporate Human Resources
Steven.rathmorgan@xerox.com‘
For use by permission only

22. Ready For Real Business
Founded: 1906
Revenue: $22.3 billion (2012)
Employees: 140,000 in 160 countries
Partners: > 60,000 who work under the brand
Xerox at a glance

23. Global Learning Priorities
Transition from Training to culture of Learning
• Cultivate workforce engagement – Individual ownership for
learning
• Build practice of workforce knowledge sharing
• Reduce time out of the field for learning
• Drive global workforce capability
• Deliver higher quality and lower cost learning solutions
• Enable workforce mobility, mobile access to content

24. Integrate learning
with work

25. Enterprise Learning
Ecosystem
March 14, 2014 Xerox Internal Use Only
25
Workforce at the center
Entry point:
• Learning@Xerox
mobile access
Content services:
• User-generated
• Custom content
• Acquired content
Mobile as ubiquitous
capability, not a
product or gizmo
For use by permission only

26. Mobile Learning: Strategy Overview
PC Tablet – 2012 Smartphone – 2013
There is no longer a
“standard” PC
BYOD: Targeting iPad;
best effort for Android &
alternate tablets
BYOD: Targeting iPhone;
best effort for Android;
Blackberry limited to
XstreamVideo
Seated at desk, more
than 15 mins to focus on
eLearning; time for
reflection
Sitting on couch, ~15
mins to focus on
eLearning or perf support
On the move, less than 5
mins to answer a
question
eLearning, performance
support and workforce
knowledge sharing
Tablet as extension of
PC; most things done on
PC also via tablet
Not attempting to put
eLearning onto phone;
performance support
focus, no assessments
Form Factor &
Device Type
eLearning vs.
Perf Support
Learner
Expectations
For use by permission only

27. Custom and acquired;
Professional, SME-generated, User-generated Content
Workforce knowledge sharing;
Growth of video; decline of Flash
Mobile Learning: Strategy Overview
PC Tablet – 2012 Smartphone – 2013
Completion tracking:
• Assessment (Demonstrate mastery)
• Acknowledgement (I acknowledge, I’m done)
• Auto-completion for performance support
Focus on consumption
tracking, volumetrics
Professional, SME, UGC
On-demand resources
Dependence on video
Completion
Tracking
Content
For use by permission only

28. Workforce knowledge sharing
through user-generated video
For use by permission only
User-generated content
• Best resources are short
and informal
• Created by people
closest to the work
• Business value
• Visual information about
a work situation
Video production quality is
not a concern; high quality
content with business
value is critical
Is this the future workplace?
What do we do now if it is not?

29. XstreamVideo: PC / Tablet / Smartphone
March 14, 2014 Xerox Internal Use Only29
Page 29
Scan the QR code to go to Learning@Xerox
on your mobile device.

30. March 14, 2014 Xerox Internal Use Only30
Page 30
Scan the QR code to go to Learning@Xerox
on your mobile device.
XstreamVideo: PC / Tablet / Smartphone

31. Skinny interface Full-feature interface

33. For use by permission only
Learning@Xerox Learning@Xerox
Smartphone interface Global portal

34. On-demand content: Custom content via LCMS (new development), video
via XstreamVideo; Acquired content via SkillSoft
Enabling mobile access to critical content
For use by permission only

35. • One course developed for PC / Tablet
• One performance support asset developed
for smartphones
PC/Tablet templates (1024x768)
Smartphone templates
Template sets: PC & Tablet vs. Smartphone
For use by permission only

36. Smartphones access, with embedded video
Performance support assets
For use by permission only

37. Tablet/PC access, with embedded video
eLearning courseware
For use by permission only

38. Xerox Internal Use Only
Developing content for mobile access
Guidelines, procedures and best practices

39. Xerox Learning Content
Management System
Services BusinessTechnology Business
Four deliverables – One solution
Hiring manager resources to support positive new hire onboarding
For use by permission only
eLearning
PC & Tablet optimized
Performance Support
Smartphone optimized
(Also on PC &Tablet)
eLearning
PC & Tablet optimized
Performance Support
Smartphone optimized
(Also on PC &Tablet)
New Manager Experienced Manager New Manager Experienced Manager

40. New Hire 101 performance support
Smartphone optimized
For use by permission only

41. Xerox Color J75 & C75 Press eLearning
Tablet optimized
For use by permission only

42. Blended Learning Paths
To personalize and streamline the learner experience (shown on iPad)
For use by permission only

43. Blended Learning Paths
To personalize and streamline the learner experience (shown on iPad)
For use by permission only

44. Tablet: Extension of PC for access to eLearning content (LMS)
Focus on content completion and content mastery tracking
Smartphones: Performance support, (e.g. video including XstreamVideo)
Focus on consumption tracking; comment, rate, collaborate
Completion vs. Consumption Tracking
For use by permission only

45. Success criteria
Utilization
Stickiness
Quantity
Quality

46. Enterprise Learning
Ecosystem
March 14, 2014 Xerox Internal Use Only
46
Workforce at the center
Entry point:
• Learning@Xerox
mobile access
Content services:
• User-generated
• Custom content
• Acquired content
Mobile as ubiquitous
capability, not a
product or gizmo
For use by permission only

47. #CLOwebinar
47

48. #CLOwebinar
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