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10 Strategies For Building a Talent Pool That Makes
Recruiting Easy
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#TMwebinar
10 Strategies For Building a Talent Pool That
Makes Recruiting Easy
Speaker:

Christopher Lee, Ph.D., SPHR
Assoc Vice Chancellor for HR
Virginia Community College System

Moderator:

Connie Costigan
Dir., Marketing Communication
Halogen Software

#TMwebinar
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10 Strategies for building a talent pool that makes recruiting
easy
Today’s Presenters:

Christopher Lee, Ph.D., SPHR
Assoc Vice Chancellor for HR
Virginia Community College System

© 2013 Halogen Software. All rights reserved. All contents are confidential.

Connie Costigan
Dir., Marketing Communication
Halogen Software
© 2013 Halogen Software. All rights reserved. All contents are confidential.
© 2013 Halogen Software. All rights reserved. All contents are confidential.
© 2013 Halogen Software. All rights reserved. All contents are confidential.
Business Case

Over the past decade, talent has become more important
than capital, strategy, or R&D…
For many companies, that means that people are the
prime source of competitive advantage. Talented people,
in the right kind of culture, have better ideas, execute
those ideas better - and even develop other people better.
~War For Talent
McKinsey & Company

May 2009

© 2013 Halogen Software. All rights reserved. All contents are confidential.
~Manpower: The Great Talent Shortage

© 2013 Halogen Software. All rights reserved. All contents are confidential.
~Manpower: The Great Talent Shortage

© 2013 Halogen Software. All rights reserved. All contents are confidential.
State of the Art
Research findings
Emerging trends…
Reporting of best practices
Progressive tips

© 2013 Halogen Software. All rights reserved. All contents are confidential.
A community of qualified internal and external
candidates who are actively interested in your
organization, industry, and your success in which
you engage over time to fill vacancies or refer
people they know…
A talent community is a network of candidates,
employees, alumni, and our social and professional
networks allowing productive two-way communication
between all permitting and willing connections.

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Pool vs. Database
•
•
•
•
•

Opportunity to interact
Building Relationships
Conversations
Engagement
Established value

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Characteristics
•
•
•
•
•
•
•

Community
Shared values or interests
Communication
Collaboration
Openness
Engagement
Feeling included

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Buzz Words
•
•
•
•

Bench Strength
Pipeline
Community of Interest
Talent
•
•
•
•

High Performers
High Potentials
Key Positions/Critical Roles
Key levels

• Talent Profiles
• Competencies

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Strategy Categories
Infrastructure
• Always
• 4P

Technology
• Tech
• Pages
• Social Media

People
•
•
•
•
•

Employees
Ambassadors
Customers
Companies
Diversity

© 2013 Halogen Software. All rights reserved. All contents are confidential.

Activities
• Host
• Engage
• Develop
Always be recruiting
•
•
•
•
•
•

Build bridges before you need to cross …
NPR and Network
Tell everybody
Tell everybody we are always looking
Tell everybody that we like talent …..
Get everybody involved in recruiting

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Talent Pool Strategies
OFFENSE

DEFENCE

Targeted Recruiting

Advertising

Conversations

Image Advertising

Social Media Strategy

Employment Brand

Building a Community

Job Board

Employee Ambassadors

Employee Referrals

Development

--------

Internal and External

Internal

© 2013 Halogen Software. All rights reserved. All contents are confidential.
4p
• Policies
• Procedures
• Programs
• Referrals
• Campaigns

• Protocols
• In-house/External recruiters
• Points of contact, website, etc.

© 2013 Halogen Software. All rights reserved. All contents are confidential.
10 Strategies for Building a
Talent Pool

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Technology

~Oracle, Talent Mobility White Paper

1
© 2013 Halogen Software. All rights reserved. All contents are confidential.
Use Technology to Facilitate the Entire Process
•
•
•
•
•
•

Turn Skill Bank into a Talent Pool
Talent Profiles
Applicant Tracking Systems/Recruitment mechanisms
Integration of internal information about employees
Social Media
Engagement Activities
• Tracking, Communicating, Sharing…

• Forums
• Virtual Conferences
• Create home and meeting place for community of interest

© 2013 Halogen Software. All rights reserved. All contents are confidential.
© 2013 Halogen Software. All rights reserved. All contents are confidential.
Creating Internal Talent Pools:
Assessing Performance and Potential

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Creating Internal Talent Pools:
Mapping Performance and Potential

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Creating Internal Talent Pools
Targeting Competence Level By Pool

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Creating Internal Talent Pools

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Build An Employment Landing Page
• Landing place where interest is funneled
• Branding Location
• Not an ‘applications taken here’ page

• Meeting Place
• One-Stop shop for information
• Keep them coming back ‘home-page’

• Build community and interactivity
• Forums
• Questionnaire
• Social media

• About Us Information (read: propaganda)
• Video, video, video

2
© 2013 Halogen Software. All rights reserved. All contents are confidential.
© 2013 Halogen Software. All rights reserved. All contents are confidential.
© 2013 Halogen Software. All rights reserved. All contents are confidential.
© 2013 Halogen Software. All rights reserved. All contents are confidential.
Social Networking ….
•
•
•
•
•

Old School social networking
Develop online presence
Hire a social media recruiter
Participate in the 21st century
NPR

3
© 2013 Halogen Software. All rights reserved. All contents are confidential.
© 2013 Halogen Software. All rights reserved. All contents are confidential.
Hire Your Own Employees
• Retain best talent by …
• Moving to highest priority
• Career Pathways
• Incentives

• Develop their potential by …
•
•
•
•
•

Cross Training
Key Assignments
Interim Assignments
Project teams
Sponsor targeted ERG’s or affinity groups

4
© 2013 Halogen Software. All rights reserved. All contents are confidential.
Hire Your Own Employees:
Develop Their Potential

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Hire Your Own Employees
Monitor Results of Your Internal Talent Pool

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Hire Your Own Employees: Talent Profiles
A Holistic View of Your Internal Talent Pools

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Hire Your Own Employees
• Replicate talent by …
• Targeted Employee Referrals (you identify employees)

• ERG’s
• Employees involved in communities of interest and
sponsored group
• Support their efforts, interests

• Combine referrals with retention efforts
•
•
•
•
•
•

Retention interviews
Focus groups
Invited a _________ to work
Open Houses
Picnics
Community service and charitable events

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Ambassadors
• Unleash the Army
• HR enlists the whole village
• Military Expedition
• Equip them with stuff (e.g. propaganda, cards, fliers, links, etc.)
• Train them on how to do it
• Support them with 4P’s

• Beyond Employee Referrals to Ambassadors
• Managers
• Train, empower, and rate them, etc.
• List building
• On-going Networking
• Cultivate employees, sponsor groups, make presentations, etc.
• Recruit speakers at conferences, thought leaders, etc.

• Guaranteed interview

© 2013 Halogen Software. All rights reserved. All contents are confidential.

5
Hire Your Best Customers
• They love your products
• Passionate about your company/brand
• Have great ideas about how your product and
services are really consumed
• Likely have good ideas about product improvements
• …

6
© 2013 Halogen Software. All rights reserved. All contents are confidential.
Hire Your Best Customers
• “Hey, we are looking for a new ________? Do you
know anyone who is interesting in doing things like
………?”
• Techniques
•
•
•
•
•
•
•

Signs in window
Fliers in products
Newsletter
Comment cards
Open Houses/Product launches
Direct Mail
Search customer reviews and forums

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Poach from other Companies
• War for Talent
• Targeted recruitment from …
•
•
•
•
•

Great Companies
Competitors
Particular industries
Vendors
Associations

• Failed ventures, M&A
• Competitive offers
• Clearly define culture and fit
• Breadcrumbs with former employees

© 2013 Halogen Software. All rights reserved. All contents are confidential.

7
© 2013 Halogen Software. All rights reserved. All contents are confidential.
Diversity
•
•
•
•

Yes, diversity…are you fishing in the same old ponds?
Are you using the same bait?
Are you using the same techniques?
Check the facts and statistics …

8
© 2013 Halogen Software. All rights reserved. All contents are confidential.
Host/Sponsor a Community
• Host and fund a gathering of people who like ______
•
•
•
•
•
•
•

Alumni
Bikers and Programmers
Model Airplane Society
Runners Club
4H
User Conferences
Social responsibility/Advocacy Group

• Brought to you by the makers of …
• Get employees involved in sponsored groups

9
© 2013 Halogen Software. All rights reserved. All contents are confidential.
Engage
•
•
•
•
•
•

Give Value
Involve
Build Community
Relevance, belonging, community
Engagement, collaboration
Don’t fake it
• Similar values, interests, etc.

• Product Development

• Free assessments
• Games
• Hack-a-thons
• Contests

• Beta-testers
• Focus groups
• Meetings
• Surveys

© 2013 Halogen Software. All rights reserved. All contents are confidential.

10
© 2013 Halogen Software. All rights reserved. All contents are confidential.
Develop
• Free Professional Development
•
•
•
•

Webinars
Websites
Events
Surveys and share results

• Cultivate the talent and interest of target audience
over time
• Brought to you by the makers of …..

11
© 2013 Halogen Software. All rights reserved. All contents are confidential.
© 2013 Halogen Software. All rights reserved. All contents are confidential.
© 2013 Halogen Software. All rights reserved. All contents are confidential.
Review
Infrastructure
• Always
• 4P

Technology
• Tech
• Pages
• Social Media

People
•
•
•
•
•

Employees
Ambassadors
Customers
Companies
Diversity

© 2013 Halogen Software. All rights reserved. All contents are confidential.

Activities
• Host
• Engage
• Develop
Review
Building Relationships
Community
Interaction, involvement, engagement
Conversations
Genuine value proposition
Social networking for the 21st century

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Q&A
• Additional questions regarding the webinar? Contact:
Christopher Lee- chris@performanceconversations.com
• For additional Halogen Software inquiries or to
request a personal demonstration, contact:
Connie Costigan – ccostigan@halogensoftware.com

© 2013 Halogen Software. All rights reserved. All contents are confidential.
Join our next Webinar!
Becoming a Talent Magnet
Tuesday, February 18, 2014
Webinars start at 2 p.m. Eastern / 11 a.m. Pacific
Register for all upcoming Talent Management
Webinars at www.talentmgt.com/webinars

#TMwebinar

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10 Strategies for Building a Talent Pool That Makes Recruiting Easy

  • 1. 10 Strategies For Building a Talent Pool That Makes Recruiting Easy There is no dial in number. You can listen to today’s webinar using your computer’s speakers or headphones. The presentation shall begin shortly #TMwebinar
  • 2. 10 Strategies For Building a Talent Pool That Makes Recruiting Easy Speaker: Christopher Lee, Ph.D., SPHR Assoc Vice Chancellor for HR Virginia Community College System Moderator: Connie Costigan Dir., Marketing Communication Halogen Software #TMwebinar
  • 3. Tools You Can Use • Audio Control – – There is no dial in number the sound will come through your computer speakers or headphones Also check internal volume on your computer as well as your external speakers or headset. #TMwebinar
  • 4. Tools You Can Use • Q&A – – – Click on the Q&A icon on your floating toolbar in the bottom right corner. Type in your question in the space at the bottom. Click on “Send.” #TMwebinar
  • 5. Frequently Asked Questions 1. May I receive a copy of the slides? YES! The slides can be downloaded from the login page for this event. 2. May I review the webinar recording? YES! You may log in again a link that will be provided in an email after the event to review the presentation ondemand. #TMwebinar
  • 6. 10 Strategies for building a talent pool that makes recruiting easy Today’s Presenters: Christopher Lee, Ph.D., SPHR Assoc Vice Chancellor for HR Virginia Community College System © 2013 Halogen Software. All rights reserved. All contents are confidential. Connie Costigan Dir., Marketing Communication Halogen Software
  • 7. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 8. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 9. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 10. Business Case Over the past decade, talent has become more important than capital, strategy, or R&D… For many companies, that means that people are the prime source of competitive advantage. Talented people, in the right kind of culture, have better ideas, execute those ideas better - and even develop other people better. ~War For Talent McKinsey & Company May 2009 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 11. ~Manpower: The Great Talent Shortage © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 12. ~Manpower: The Great Talent Shortage © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 13. State of the Art Research findings Emerging trends… Reporting of best practices Progressive tips © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 14. A community of qualified internal and external candidates who are actively interested in your organization, industry, and your success in which you engage over time to fill vacancies or refer people they know… A talent community is a network of candidates, employees, alumni, and our social and professional networks allowing productive two-way communication between all permitting and willing connections. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 15. Pool vs. Database • • • • • Opportunity to interact Building Relationships Conversations Engagement Established value © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 16. Characteristics • • • • • • • Community Shared values or interests Communication Collaboration Openness Engagement Feeling included © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 17. Buzz Words • • • • Bench Strength Pipeline Community of Interest Talent • • • • High Performers High Potentials Key Positions/Critical Roles Key levels • Talent Profiles • Competencies © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 18. Strategy Categories Infrastructure • Always • 4P Technology • Tech • Pages • Social Media People • • • • • Employees Ambassadors Customers Companies Diversity © 2013 Halogen Software. All rights reserved. All contents are confidential. Activities • Host • Engage • Develop
  • 19. Always be recruiting • • • • • • Build bridges before you need to cross … NPR and Network Tell everybody Tell everybody we are always looking Tell everybody that we like talent ….. Get everybody involved in recruiting © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 20. Talent Pool Strategies OFFENSE DEFENCE Targeted Recruiting Advertising Conversations Image Advertising Social Media Strategy Employment Brand Building a Community Job Board Employee Ambassadors Employee Referrals Development -------- Internal and External Internal © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 21. 4p • Policies • Procedures • Programs • Referrals • Campaigns • Protocols • In-house/External recruiters • Points of contact, website, etc. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 22. 10 Strategies for Building a Talent Pool © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 23. Technology ~Oracle, Talent Mobility White Paper 1 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 24. Use Technology to Facilitate the Entire Process • • • • • • Turn Skill Bank into a Talent Pool Talent Profiles Applicant Tracking Systems/Recruitment mechanisms Integration of internal information about employees Social Media Engagement Activities • Tracking, Communicating, Sharing… • Forums • Virtual Conferences • Create home and meeting place for community of interest © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 25. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 26. Creating Internal Talent Pools: Assessing Performance and Potential © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 27. Creating Internal Talent Pools: Mapping Performance and Potential © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 28. Creating Internal Talent Pools Targeting Competence Level By Pool © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 29. Creating Internal Talent Pools © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 30. Build An Employment Landing Page • Landing place where interest is funneled • Branding Location • Not an ‘applications taken here’ page • Meeting Place • One-Stop shop for information • Keep them coming back ‘home-page’ • Build community and interactivity • Forums • Questionnaire • Social media • About Us Information (read: propaganda) • Video, video, video 2 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 31. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 32. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 33. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 34. Social Networking …. • • • • • Old School social networking Develop online presence Hire a social media recruiter Participate in the 21st century NPR 3 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 35. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 36. Hire Your Own Employees • Retain best talent by … • Moving to highest priority • Career Pathways • Incentives • Develop their potential by … • • • • • Cross Training Key Assignments Interim Assignments Project teams Sponsor targeted ERG’s or affinity groups 4 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 37. Hire Your Own Employees: Develop Their Potential © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 38. Hire Your Own Employees Monitor Results of Your Internal Talent Pool © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 39. Hire Your Own Employees: Talent Profiles A Holistic View of Your Internal Talent Pools © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 40. Hire Your Own Employees • Replicate talent by … • Targeted Employee Referrals (you identify employees) • ERG’s • Employees involved in communities of interest and sponsored group • Support their efforts, interests • Combine referrals with retention efforts • • • • • • Retention interviews Focus groups Invited a _________ to work Open Houses Picnics Community service and charitable events © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 41. Ambassadors • Unleash the Army • HR enlists the whole village • Military Expedition • Equip them with stuff (e.g. propaganda, cards, fliers, links, etc.) • Train them on how to do it • Support them with 4P’s • Beyond Employee Referrals to Ambassadors • Managers • Train, empower, and rate them, etc. • List building • On-going Networking • Cultivate employees, sponsor groups, make presentations, etc. • Recruit speakers at conferences, thought leaders, etc. • Guaranteed interview © 2013 Halogen Software. All rights reserved. All contents are confidential. 5
  • 42. Hire Your Best Customers • They love your products • Passionate about your company/brand • Have great ideas about how your product and services are really consumed • Likely have good ideas about product improvements • … 6 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 43. Hire Your Best Customers • “Hey, we are looking for a new ________? Do you know anyone who is interesting in doing things like ………?” • Techniques • • • • • • • Signs in window Fliers in products Newsletter Comment cards Open Houses/Product launches Direct Mail Search customer reviews and forums © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 44. Poach from other Companies • War for Talent • Targeted recruitment from … • • • • • Great Companies Competitors Particular industries Vendors Associations • Failed ventures, M&A • Competitive offers • Clearly define culture and fit • Breadcrumbs with former employees © 2013 Halogen Software. All rights reserved. All contents are confidential. 7
  • 45. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 46. Diversity • • • • Yes, diversity…are you fishing in the same old ponds? Are you using the same bait? Are you using the same techniques? Check the facts and statistics … 8 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 47. Host/Sponsor a Community • Host and fund a gathering of people who like ______ • • • • • • • Alumni Bikers and Programmers Model Airplane Society Runners Club 4H User Conferences Social responsibility/Advocacy Group • Brought to you by the makers of … • Get employees involved in sponsored groups 9 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 48. Engage • • • • • • Give Value Involve Build Community Relevance, belonging, community Engagement, collaboration Don’t fake it • Similar values, interests, etc. • Product Development • Free assessments • Games • Hack-a-thons • Contests • Beta-testers • Focus groups • Meetings • Surveys © 2013 Halogen Software. All rights reserved. All contents are confidential. 10
  • 49. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 50. Develop • Free Professional Development • • • • Webinars Websites Events Surveys and share results • Cultivate the talent and interest of target audience over time • Brought to you by the makers of ….. 11 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 51. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 52. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 53. Review Infrastructure • Always • 4P Technology • Tech • Pages • Social Media People • • • • • Employees Ambassadors Customers Companies Diversity © 2013 Halogen Software. All rights reserved. All contents are confidential. Activities • Host • Engage • Develop
  • 54. Review Building Relationships Community Interaction, involvement, engagement Conversations Genuine value proposition Social networking for the 21st century © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 55. Q&A • Additional questions regarding the webinar? Contact: Christopher Lee- chris@performanceconversations.com • For additional Halogen Software inquiries or to request a personal demonstration, contact: Connie Costigan – ccostigan@halogensoftware.com © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 56. Join our next Webinar! Becoming a Talent Magnet Tuesday, February 18, 2014 Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register for all upcoming Talent Management Webinars at www.talentmgt.com/webinars #TMwebinar