6. Who we are Established 2007 Human analysis of online conversations A proprietary research methodology A unique consulting framework A proprietary ROI model Proven across an international client base
8. Behaviour + Objectives = ROI Q1: Where is my audience online? Q2: What is my audience talking about? Q3:Is the audience talking about my brand / issue positively or negatively? Q4: How much is the audience talking about my brand / issue? Q5: What type of websites is my audience using? Q6:What type of content drives engagement? Q7: How best to engage with my audience?
Objectives – awareness / physical attendance / online audience engagementOnline behaviour – early adopters / relevant topics / creative execution / delivery methodROI - 93% asset pick up rate / 4th trending topic on Twitter globally Day 1, Reach: 12,000,000, To support the re-launch of the BBC iPlayer, our insight informed the technical build options (Augmented Reality), delivery system (QR code) and creative execution (choice of talent). Whilst our monitoring proved real-time ROI.
Objectives – reduce media spend to support BI product / improve MS brand health in BUI decision maker communityOnline behaviour – identification of relevant digital networks / identification of key issues and misconceptionsROI - savings >£250,000 Q1