As marketing becomes a technology-powered discipline, marketing teams are adding more technical talent to their ranks. Hybrid "marketing technologists" -- people who combine technical depth with a passion for marketing -- make marketing a more sophisticated user of software for automation, interactive customer experiences, and data-driven decision-making. Here we'll examine the role of a "chief marketing technologist" as the CMO's right-hand for marketing technology strategy and management.
1. Rise of the Marketing Technologist
Scott Brinker
@chiefmartec
2. Co-founder & CTO
Software and servicesfor marketing apps.
Author & Editor
Blog on the entwining of marketing & technology.
Program Chair
Marketing techconference.
25. According to a recent Gartner study, CEOs believe that the most important technology- enabled investment over the next 5 yearsis digital marketing
Source: Gartner, April 2014
26. Damn it, Jim — I’m a marketer, not a systems administrator!
27. Damn it, Jim — I’m a marketer, not a systems administrator!
28. CMO: I’m ready to take over our IT spend!
CIO: Why me?
By 2017 the CMO will spend more on IT than the CIO.
–Gartner
35. Marketing Expertise
Technology Expertise
Old School Marketers
New School:
Marketing Technologists
Creative Technologists
Growth Hackers
Chief Digital Officers
Data Scientists
Old SchoolIT & Engineers
72. 21%of CEOs think technical expertise is a top 3 CMO skill.
Only 13%think agency experience is.
74. “…the key meta-trends that will definehow all marketing is done in a world of technology enablement...” –Terence Kawaja, CEOLUMA Partners
“…helps the reader to understand how technology can be used for both successful marketing strategy and execution.” –Jonathan Becher, CMOSAP
Download a free copy of my book at chiefmartec.com
75. Chief Marketing Technologisthttp://chiefmartec.com
ion interactive, inc. http://ioninteractive.com
sbrinker@ioninteractive.com
Twitter: @chiefmartec
Reach me at:
MarTech Conferencehttp://martechconf.com