Pinterest is a social media platform that allows users to create and share pinboards of visual content they find interesting or inspiring online. Users can pin images, videos, and other media from websites onto their pinboards by using the bookmarklet tool or uploading content directly. The pins are organized into different boards dedicated to topics like home decor, recipes, fashion, and more. Users can follow other users' boards to see their pins and share their own boards. Pinterest has grown rapidly since its launch in 2010 and now has over 100 million active users, the majority of which are female. It provides brands and marketers a way to engage visually-driven audiences through curated content.