Winning Listings and Converting Buyers on LinkedIn
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This session was created specifically for real estate agents and will review the best practices for using LinkedIn to generate inbound leads and increase your sphere of influence. In this free live 45 minute webinar you will learn how to: * Build your personal brand on LinkedIn to showcase your expertise, experience and credibility to differentiate yourself online * Implement best practices for updating your profile so that it serves as a selling tool * Increase your visibility and search rankings compared to other real estate agents Watch the recording now: http://youtu.be/-cnTUEba90Y
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Winning Listings and Converting Buyers on LinkedIn
- 1. Win Listings and Convert Buyers With Linked _
- 2. Audio Issues Check to make sure your computer isn’t muted Make sure your audio settings are for voip not call in How To Participate
- 3. Audio Issues • Check to make sure your computer isn’t muted • Make sure your Audio Mode set to Use Mic & Speakers if you haven’t dialed in
- 4. Burke Smith Founder of YourNetCoach Chief Communications Officer, HSA Home Warranty “The trusted name in home warranty!” Technology will Never replace agents, but agents using technology will!™
- 5. Burke Smith – Career Highlights • Chief Communications Officer at HSA Home Warranty • Founder of YourNetCoach and ipayOne, Executive Team at Prudential California Realty • Licensed California Broker & Real Estate Coach/Consultant/Trainer • Personally responsible for over 1000 closed real estate transactions • Featured on CNN & in the New York Times • Nominated 2 years in a row Inman Innovator of the Year Clients have closed over $25 billion in residential real estate!
- 6. • Featured on RIS Media • Marketing and Promotions at ESPN Radio • Social Media Intern at Monona Terrace • IT and Social Media Consultant at American Family Insurance • Social Media Specialist at HSA Phone: 608-798-6001 ext. 6410 Email: Brian.Geick@onlineHSA.com Contact: Hi! Brian Geick – Career Highlights
- 8. Tutorial Videos on YouTube on www.youtube.com/hsawarranty
- 9. Help me find a house What is my house is worth Tell me how the market is PROVE TO ME THAT I CAN TRUST YOU Real Estate 101 vs. Social Media 101
- 10. How You CLOSE the Sale with Social Media Your #1 Goal is NOT to schedule an appointment to show them the perfect property!! Your #1 Goal is that by the time they call, the prospect believes you are the perfect person to show them any property because you understand their needs
- 12. You’re not just an agent, you’re a brand. What does your brand stand for? Hint: “Don’t say Loyalty, Integrity and experience” • 3 Step Branding Exercise: • Write down 3 – 5 things that you think your brand represents in the market. • Ask your family, friends, co-workers and most importantly your past clients what is the first thing that comes to mind when they think about you and your brand. • Compare their responses to yours. What is your BIG, BOLD, BRANDING statement?
- 13. Concentrate on Being Interested vs. Interesting
- 14. Bonus Tips to Thinking BIG and Thinking Different Take People Offline and Give them a Reason to Join You Online – Top 10 Lists! 10 Most Important things you need to know when thinking of selling your home in Cary, NC
- 15. Over 200 Million and Growing
- 16. There are 7,610 searches on LinkedIn per minute Source: social jumpstart, http://goo.gl/zultc
- 17. Engaged Business-focused Audience 4 out of 5 LinkedIn members drive business decisions
- 18. 90% of professionals use social media to get access to thought leadership & information they couldn’t get elsewhere Source: society for new communications research
- 19. Grow Reach Goals of using LinkedIn
- 20. Increase Engagement Goals of using LinkedIn
- 21. Generate Website Traffic Goals of using LinkedIn
- 22. Goals of using LinkedIn Win Listings and Convert Buyers
- 23. Your Network and Degrees of Connection
- 24. LinkedIn is your Top Search Result
- 25. • Featured on RIS Media • Marketing and Promotions at ESPN Radio • Social Media Intern at Monona Terrace • IT and Social Media Consultant at American Family Insurance • Social Media Specialist at HSA Phone: 608-798-6001 ext. 6410 Email: Brian.Geick@onlineHSA.com Contact: Hi! Brian Geick – Career Highlights
- 26. Make your profile public
- 27. Add a Vanity URL
- 29. What makes your Profile Complete? • Your industry and location • A current position (with description) • 2 past positions • Your education • Your skills (min. of 3) • A profile photo • 50+ connections
- 30. • Use Keywords where possible – Headline – Summary – Interests When filling out your profile
- 31. • 50 max • Help increase your search rankings • Endorsements Adding Skills
- 32. • Real Estate • Real Estate Development • Real Estate Transactions • Commercial Real Estate • Real Estate Economics • Corporate Real Estate • Real Estate Financing • Real Estate License • Residential Homes • First Time Home Buyers • First Time Home Sellers • New Home Sales • Single Family Homes • Home Staging • Real Estate Staging • Existing Home Sales • Certified New Home Sales Professional • Condos • Apartments • Valuation • Financial Analysis • High Value Homes • Buyer representation • Move up Buyers • National Association of Realtors Add These Skills
- 33. Connecting • Can’t add complete strangers • Add – Colleagues (past and present) – Classmates (College, High School, etc) – Members of your LinkedIn groups – Family & friends
- 34. Add a Link to Web and Email
- 36. Getting Started in Groups Real Estate • Join Many • Participate in a few • Run 1
- 37. Groups to Join:
- 38. Winning Listings and Converting Buyers With Social Media Join Our Group!
- 39. Join Our Group! • Insight on changes and emerging trends for driving real estate business using social media • Early registration for webinars • Your source for all of the content guides, videos, and notes from presentations
- 40. Groups Search for existing groups in your community
- 41. • Your Regional Association of Realtors • Local Chamber of Commerce • Local Young Professionals Group • Alumni Networks Other Groups to Look For
- 42. Creating A Group • Define your group – Create a list of keywords and topics – Search for terms to see if a group already exists • Do Not name it after your business – John Doe Team Raleigh, NC
- 43. • Moving to Pittsburgh • Homes For Sale in Raleigh • Middleton Community Information • Twin Cities Business Professionals • Relocating to __________ Group Ideas
- 44. Best Practices for Groups • Stay Active! • Engage in thought leadership discussions • Set discussions guidelines (be a moderator) • Create Content
- 45. Endorsements
- 46. Have Your Skills Recognized
- 48. • Go to the profile of the person you want to endorse • Click on Endorse Endorse Multiple Skills
- 49. See Who’s Endorsed You
- 50. Best Practices for Status Updates • Use Links and images • Keep it short (80-120 characters) • Tell your followers what action to take
- 51. Be Helpful Not Promotional
- 53. Answer Questions
- 54. Contribute Content Regularly Goal: • Post Once a Day
- 55. Best Times To Post • Post on weekdays • 7:00 – 11:00 AM
- 56. Just a Thought… Everybody is…. • Tweeting • Facebooking • Blogging • Texting • Pinging • Posting • Emailing Nobody is… • Doorknocking • Farming • Calling • Talking • Writing • Mailing • Living Your opportunity is to combine these two columns!!!!!
- 57. HSA Social Media Resources Facebook.com/HSAhomewarranty
- 60. Questions?
- 61. • www.onlinehsa.com/Agents/Findrep Contact Your Local Rep!
- 62. • Under profile select Edit Profile • Select the Edit button underneath your picture, and across from your url Make Profile Public
- 63. Make Profile Public • Make sure the radio button next to Make my public profile visible to everyone is selected
- 64. Setting a Vanity URL • Click customize your public profile URL • Enter your name, NOT the name of your company and set the URL
- 65. • Under profile select Edit Profile • Select the pencil icon across from Skills & expertise Adding a Skill
- 66. • Enter a new skill and click add Adding a Skill
- 67. Create a Group
- 68. • Using the search bar on the top right of LinkedIn select Groups from the drop down menu and enter either the location or type of group you want to search for Finding/Joining a Group
- 69. • When you find a group you would like to join click on view Finding/Joining a Group
- 70. • Select Join Group Finding/Joining a Group
Editor's Notes
- LinkedIn Profiles are the top search result for your nameLinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume. when creating and/or boosting your LinkedIn profile make sure that it is 100% complete. You would not send a half-finished resume to an employer when applying for a job, so do not leave your online resume incomplete either. Not only does this give LinkedIn additional opportunities to identify search-related keywords in your profile, but the company is also more likely to rank completed profiles over partially finished ones. Fully completed profiles are 40% more likely to be found.If you aren't sure if you've filled out your profile completely, LinkedIn provides a helpful tracker in each profile that shows both the percentage of fields completed and any specific areas that still need information.only about 50% of users have a completed profile. This under-completed profile is an enormous missed opportunity to be found
- LinkedIn frowns upon using anything in your name field other than your name. Hence, this is not the place to try to rank for keywords.
- Linked in LinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume. when creating and/or boosting your LinkedIn profile make sure that it is 100% complete. You would not send a half-finished resume to an employer when applying for a job, so do not leave your online resume incomplete either. Not only does this give LinkedIn additional opportunities to identify search-related keywords in your profile, but the company is also more likely to rank completed profiles over partially finished ones. Fully completed profiles are 40% more likely to be found.If you aren't sure if you've filled out your profile completely, LinkedIn provides a helpful tracker in each profile that shows both the percentage of fields completed and any specific areas that still need information.only about 50% of users have a completed profile. This under-completed profile is an enormous missed opportunity to be found
- The Profile Strength meter is on the right side of your profile and gauges how robust your profile is. The strength will increase as you add more content.Move your cursor over the circle in the box to view the next level of strength you can reach. You can click the Improve Your Profile Strength link for a guided tour that’ll guide you through adding content to your profile.If you’ve reached the maximum strength, you’ll have the option to share your profile on Facebook or Twitter.Work History You can amplify this field with your proudest accomplishments or particular responsibilities you want readers to know about. It’s important to include the dates (and employer names) for each past assignment so LinkedIn can match you up with colleagues who have worked alongside you.Do not underestimate the power of the interests section, it is searchable by LinkedIn and can help other professionals find and /or connect with you. try to keep the items listed relevant to your job.Name: Use your “business” name. If your given name is Elizabeth but no one calls you that, use Liz in your profile and on your business card. Don’t add extraneous information in the Name field (like “5,000+ connections”) unless you want to brand the size of your Rolodex rather than yourself.
- You get to add up to 50 tagsReal EstateReal estate DevelopmentReal Estate TransactionsCommercial Real EstateReal estate EconomicsCorporate Real EstateReal Estate FinancingReal Estate LicenseResidential HomesFirst Time Home BuyersFirst Time Home SellersNew Home SalesSingle Family HomesHome Staging Real Estate StagingExisting Home SalesCertified New home Sales ProfessionalCondosApartmentsValuationFinancial AnalysisHigh Value HomesBuyer representationMove up BuyersNational Association of Realtors
- On LinkedIn, the people who are part of your network are called your "connections." A connection on LinkedIn is different than a "friend" on Facebook. Connections imply that you know the person well or that they're a trusted business contact. LinkedIn warns against adding complete strangers to your network, or accepting an invitation from someone you don't have a trusted relationship with. In order to connect with people you have to have some sort of history with them. Going to the same school working at the same company or attending the same sales meetings are all valid ways to connect. Virtually anyone that you know will one day want to buy or sell a home, so there are a lot of possibilities—past colleges that could turn into clients, old friends and colleagues, or a favorite organization with the potential to reach new buyers and sellers. Address Book: If you have an address book on Gmail, Hotmail, Outlook, or another popular e-mail application, you can download your entire contact list into LinkedIn. Don’t panic—LinkedIn won’t send spam; it will just tell you which of these contacts are already using LinkedIn.Connections: Look for the green Add Connections bar on nearly every page of LinkedIn. Use this link to invite folks to join your first-degree network. In most cases you’ll need their e-mail addresses. If LinkedIn gives you the opportunity (some invitation channels do, and some inexplicably don’t), change the standard boilerplate invitation language to sound more like your own voice. Be wary of sending invitations to people who aren’t expecting them—you could lose your invitation privileges that way.
- North Carolina REASN - Real Estate Agents in Social Networks
- About Groups http://www.youtube.com/watch?feature=player_embedded&v=F5CF1FEm_oA#!Raleigh Regional Association of Realtors
- Define your groupBefore you set up your LinkedIn group, do your homework, develop a list of keywords and topics that will revolve around conversations within your page. Once you have obtained a solid list, conduct a search for those terms in the Groups Directory. Review your findings to see if the group that you want to create is already in existence. If your topics have active groups, attempt to identify a disparity or taper the topic and/or contemplate regionalizing or localizing. Don’t forget to take a closer look into each group that comes up in your query, because there are many abandoned or unpopulated groups out there.
- It’s easy to name the group after your brand, but doing this could turn off potential members who, while interested in your topic, are unfamiliar with your brand. Time to put your marketing thinking cap on! Ask yourself, if you were looking for groups to join, what language would attract you? What from your list of keywords could be incorporated into the group name?About Groups http://www.youtube.com/watch?feature=player_embedded&v=F5CF1FEm_oA#!
- Use on your Email signature and on your business card.