Design for a better world! An overview of Red Rooster Groups\' nonprofit branding projects.

2. redroostergroup has been helping
nonprofit organizations with their
marketing for 16 years.

3. We combine branding, marketing
and design experience with
knowledge of the nonprofit sector.

4. We understand the challenges nonprofits face:
• Increased competition
• Dwindling funding options
• Apathetic public
• Increased demand on services
• Getting more done for less

5. So how do we help?

6. We can help to:
• Distinguish your organization with branding.
• Explain your programs and services with brochures.
• Expand your organization’s visibility with a website.
• Promote your campaigns with online promotion.
• Attract members with fundraising direct mail.
and...

7. • Appeal to donors with development and
capital campaign kits.
• Promote events with direct mail, advertising
and online campaigns.
• Improve event effectiveness with event journals,
signage and handouts.
• Develop relationships with your members through
print and online newsletters and publications.

8. Who have we helped?

9. Advocacy Environmental / Animal Rights Jewish Organizations
Americans to Counter Terrorism Earth Action America-Israel Chamber of Commerce
Kathryn Freed for Public Advocate, NYC New Jersey Animal Rights Alliance Blueprint Newspaper
New York Public Interest Research Group New Jersey Conservation Foundation Deal Yeshivah, Deal, NJ
Student Advocacy, Inc. Dor Chadash
Health / Medical ENGAJE! (Board of Jewish Education)
Associations The Association for Children Israeli Business Forum of New York
Center for Nonprofit Corporations with Russell-Silver Syndrome J2J Network
The Executive Forum CentraState Healthcare System Jewish Community Relations Council
Governance Matters Gift of Life / Heart & Lung Transplant Jewish Family & Children’s Services,
New York Shipping Association Support Group Asbury Park, NJ
Nonprofit Central Grafton Jewish Community Center, Deal, NJ
Pro Bono, Inc. Hope Health Network Jewish Community Center of
TechNet Park Slope Geriatric Day Center / Mid-Westchester
The World Assoc. of Former CarePath The Jewish Federation of Greater
United Nations Internes & Fellowes Monmouth County, NJ
Social Service / Other Magen David of West Deal, NJ
Education D.A.R.E. - Drug Abuse Resistance National Council of Jewish Women
Brooklyn College Graduate Center Education Sephardic Bikur Holim
for Worker Education Hearts & Minds Shorefront Jewish Community Council
The Enrichment Center Incarnation Camp Sid Jacobson Jewish Community Center
Craftsman Farms Foundation Innovative Cooperative Enterprises Synagogue of Oakhurst, NJ
Innovative Cooperative Enterprises Midnight Basketball League UJA-Federation of New York
Kids Involved in Dynamic Science Progressive Center for Independent Living
National Alliance for Excellence Seedco
ProLiteracy International Selfhelp Community Services
Tiny Tot Academy
World Trade Institute of Pace University

10. PublIcAtIons: AftEr
case Studies

11. We helped the Jewish community center
of Mid-Westchester to improve their branding:
• Clarified their message and brand attributes.
• Established departmental branding.
• Developed branding standards and templates.
• Created a publication system to their staff could
create their newsletters and brochures in-house.

12. JEWIsh communIty cEntEr of mID-WEstchEstEr: bEforE

13. JEWIsh communIty cEntEr of mID-WEstchEstEr
services
• Organizational Branding
• Divisional Branding
G R OW T H
• Agency Brochure
N UR TU RI N G
IN SP IR IN G AN D Build confidence
your skills through
as you learn and
develop
a variety of physical,
programs designed
• Program Guide Cover
• Maccabi Branding
arts and academic level
talents to the next
to develop your learn
confidence as you
of growth. Build
variety
skills through a
and develop your s
and academic program
of physical, arts
your talents to the
designed to develop
next level of growth.
• Maccabi Invitation
• Recruitment Brochures
• Sponsor Brochure
ORAgAnizAtiOnAl PAlEttE
WHERE FAMILIES
CONNECT
are designed
group activities
Family days and
dialogue and
together, foster
to bring families
generations. Family
create bridges between
TO
to
activities are designed
days and group and
, foster dialogue
LACE
bring families together
generations.
create bridges between
RP R
YOU
OVE T
DISC NEC FURTHERING JE
WISH VALUES
CON W
GRO
healing
Helping each other,
ga
the world and promotin
are part of the
positive outlook
permeate our
Jewish values that
appeal to all
programs and that
of affiliation.
Jews regardless
healing
Helping each other,
ga
the world and promotin
are part of the
positive outlook
permeate our
Jewish values that
appeal to all
programs and that
.
Jews regardless of affiliation

14. JEWIsh communIty cEntEr of mID-WEstchEstEr
Regist
ration
uide
Form
Program G8–09 1. Part
2 008-09
icipan
t info
200 First Na
me, Midd
Last Na
le Initia
me, Su
Addres
ffix
s
l
PARTICI
PANT 1
PARTICI
PANT 2
PARTICI
PANT 3
City
State, Zip
Home
Phone
Email Ad
dress
Birth Da
te
Grade
Parent
Name
Busines
s Phon
Emerge e
ncy Phon
e
2. Pro
grams
I wish to
enroll in
the follo
PARTICI wing pr
PANT ograms
1.
2. PROGRA
M
3.
DAY
4. TIME
CODE
FEE
REGIST
RATION
FE E: Requ
ired at
the firs
t registra
tion of
CONTRIB the JCC
UTION: fiscal ye
The total ar (7/1/
operati 08 – 6/30 SUBTOT
Please ng costs /09) Fa AL
help us of mily $7
3. Paym meet th the JCC are no 5, Indivi
dual $4
ese costs t re 0
ent by makin flected in tuitio
g a tax n fees.
-deduc
Enclose tible gif
d is my t.
Make ch
ecks pa Check TOTAL
CREDIT yable to JCC Money
CARD of Mid- Order
Westch
Visa ester. Ca
MasterC sh paym
Signatu ard ents ca
re n only
Card # be taken
at the Front De
4. Sub sk.
missio
n Expirati
PHOTO on
WAIVE CV#
are use R Photo
d for JC graphs
consent C publi and vid (last 3 dig
city and eos its on bac
to use
your ph publica taken during JC k of car
d)
oto for tio C activ
RESPON
SIB these pu ns. Participatio ities an
when he ILITY FOR CHILD rposes. n in pro
grams
d progra
ms
/sh
available e is under sup The JCC can serves
as This form
only at ervision only ac may be
for notify pro of cept res
ing appro gram location an appropriate ponsibil faxed or
or any s durin ity for yo mailed
other sp priate sta g progra JCC employe ur child with pa
ecial cir
cumstan
ff of a ch
ild’s ab m hours e. Supe
rvisio JCC of yment
to:
I have rea
d and ag ces relate sence, . Pa
later arr rents are respo n is
99 9 W
M
id-Wes
ree to the d to arr
ivals or ival, ea
rly or lat nsible ilm tchester
Scarsdal ot Road
Parent special departu e picku
or Guard conside res. p,
ration ab
ian Sig ove. e, NY 10
Da te na ture
tel 914. 583- 68
472.33 99
/ / fax 914. 00
472.92
70
www.jc
cmw.org
nect /grow
info@jc
discover /con
cmw.org

15. JEWIsh communIty cEntEr of mID-WEstchEstEr
SEcOndARy BRAnding The Bendheim center
ing arts
Perform id-Westchester
at the JCC of M
To have consistency across the agency and yet have
a distinctive look for the Bendheim Performing
–2009
Arts center, we used the organizational typefaces, ndheim in 2008
Check out the Be
added colors and used the overlapping chips to e and innovative
Presenting uniqu ason
create a spotlight effect. the 2008–2009 se
programming for
dance, film, ch ildren’s
in music, theater,
entertainmen t and more.
BEndHEiM PAlEttE
72.3300 x403
Box office: 914.4
.org
ww w.thebendheim
Non-Profit Org
U.S. Postage
PAID
White Plains, NY
Permit No. 2200
999 Wilmot Road
Scarsdale, NY 10583- 6899
www.jccmw.org

16. JEWIsh communIty cEntEr of mID-WEstchEstEr
SPONS
O R S H IP
L EV E L S
The JCC
Maccabi
essential Ga
contributio mes make an
social and n to the
participat
cultural
gro
athletic, $250,000
ing youth, wth of the
the vita as well as
lity of We enhancing
stchester
County.
You are
invited
the JCC to forge
Ma a bond
By becom ccabi Games com with
ing a spo munity.
Westches nsoring
ter 2009 partner
you hav JCC Ma of the
ea ccabi Ga
in the rich unique opportuni mes,
tradition, ty to sha
excitem re
ent of this success and ove
prestigiou rall
s event.
$150,000
$100,000
SOR
SPON GAME0S
THE 2 09
by
es are hosted
Maccabi Gam -2 1,
Westchester
with the st 16
AUGu
son.
JCC on the Hud
nthal JCC and
wish
ommunity
enter
of the
by the Jewis
h
to be part
999 Wilmot Road, Scarsdale, NY 10583-6899
co-sponsored
nal invitation
ter 2009
i Games are World
ica, Maccabi
er Association
of North Amer . Your perso
Westches bi Games
Sports for Israel
Maccabi USA/
Canada, and
JCC Macca
The JCC of Mid-Westchester, the Richard G. Rosenthal
JCC and the JCC on the Hudson invite you to join us
Scarsdale, NY 10583-6899
999 Wilmot Road
for the JCC Maccabi Games, hosted for the first time
in Westchester in 2009.
Throughout the week approximately 1,400 Jewish teenagers
visiting from all over North America, South America, Europe,
Australia and Israel will join together in an array of sports,
community service and social activities held at venues
throughout Westchester County, beginning with Opening
AUG 16-21
Ceremonies. Our own team delegation will include 400 teens
from Westchester County.
OF
A powerful and transforming experience for Jewish teens,
BE PART EAM!
the JCC Maccabi Games, first held in 1982, are dramatic
TI ON
GET IN ON THE AC
in their scale and unique in their ability to integrate sports
2009
OUR T
with Jewish identity and values.
The 2009 JCC Maccabi Games are hosted
by the JCC of Mid-Westchester with the The Westchester 2009 JCC Maccabi Games will help
Richard G. Rosenthal JCC and JCC on the Hudson. us strengthen our community and position it for the
future. Volunteers, host families, donors and sponsors
ly Fami
Be a Host
Jewish will be needed to ensure the success of The Games
Community and everyone will be enriched by their involvement.
Center
te
Be an Athle
On the H
Whether you are interested in becoming an athlete
udson
or coach, a volunteer or host family, a donor or
h
The JCC Maccabi Games are co-sponsored by the Jewish
sponsor, please join our team
Be a Coac
Community Center Association of North America, Maccabi World
Union, Maccabi Canada, and Maccabi USA/Sports for Israel. Steven Weisbrot Games Director Be a Vo lunteer
sor
STAMP
PLACE
914.472.3300 x362 weisbrots@jccmw.org
HERE
999 Wilmot Road, Scarsdale, NY 10583-6899 Stan Pluchik Assistant Games Director Be a Spon
tel 914.472.3300 fax 914.472.9270
914.472.3300 x332 pluchiks@jccmw.org
www.jccmw.org info@jccmw.org
AUG 16-21 2009
westchestermaccabi.org

17. GovErnAncE mAttErs
services
• Organizational Brochure
• Postcards
• Email Newsletters
• Website Update & Sections
• Annual Meeting Materials
08
For effective nonprofits
For effective nonprofits
Annual Membership Meeting
Annual Membership Meeting
WEDNESDAY, FEBRUARY 13, 2008
08 Welcome!
The meeting is through
the double doors.
Raising the Standards of Governance
for New York’s Nonprofits
www.governancematters.org

18. cArE PAth
services
• Naming
• Organizational Branding
Need Help Caring for a Senior?
• Storefront Signage
Call Us.
• Agency Brochure
If you are overwhelmed by • Newspaper Advertising
caring for a loved one or are
unsure how to navigate the
KING ST
maze of services you need for
• Outdoor Advertising
an aging parent, call CarePath.
An affiliate of Park Slope Geriatric Day Center
718-369-2909
471 16th Street, Brooklyn

19. GrAfton
services
• Organizational Branding
• Website
• Newsletter
• Exhibit Display

20. PublIcAtIons: bEforE

21. PublIcAtIons: AftEr

22. brAnDInG mAnuAl

23. Jcc, DEAl, nJ: funDrAIsInG EvEnt PromotIon

24. this work transformed the level of communications
for the Jcc and won numerous awards.
• JCC Association Award for Best Publication
• Art Directors Club of New Jersey Award
• APEX Award of Excellence
• Graphic Design: usa Award for Fundraising Event Marketing
• Published in the book Direct Response

25. JEWIsh communIty rElAtIons councIl: AD

26. JEWIsh communIty rElAtIons councIl: WEbsItE

27. howard levy PrINCIPAl
212.673.9353
howard@redroostergroup.com
www.redroostergroup.com