LCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
HotPads Featured Listings
1. about hotpads.com
FASTEST GROWING HOUSING SEARCH ENGINE
Nationwide, map-based, housing search engine
Over 500,000 rental listings
3.5 million homes for sale
6 million monthly visitors generate 45+ million page views
Mobile accounts for 25% of overall traffic. HotPads is available on Android,
iPhone, iPad, and all smartphone devices.
MOST INNOVATIVE SEARCH TOOLS
School Attendance Zones - a visual map overlay of public school
attendance zones across the US.
Hand Drawn Search - always know the latest properties listed in areas you
care about the most.
HotSpots - location and price visualization tool.
Keyword Search - search by specific features or amenities.
Demographic Heat Maps - granular visualizations of neighborhood
demographic data.
Trends Analytics - detailed national and local housing data comparisons
and analysis.
VISITOR DEMOGRAPHICS
Advertising on HotPads helps you reach millions of new housing shoppers who
are typically young, college educated, web-savvy and are planning a move
in the next 90 days.
58% female 18% under age 24
85% moving in the next 90 44% under age 34
days
LISTING DISTRIBUTION
We promote your listing to a large network of distribution partners,
making sure you get maximum exposure for your listings and
ultimately more leads.
Questions? Contact us at:
info@hotpads.com
2. we get mobile
INVESTING IN THE NEXT MAJOR PLATFORMS
Housing search is inherently a mobile adventure and we understand
this. That’s why we’re creating a truly unique mobile experience,
connecting location with the most relevant housing data around.
25% of HotPads users search for their next home using a mobile
device. We can help you reach millions of house hunters on the go.
Questions? Contact us at:
info@hotpads.com
3. we’re raising eyebrows
“ We try to be very careful with our advertising dollars. We upgraded from free listings
on HotPads to their Featured “Plus” ads. It has been very successful for us,
producing consistent lead results and most importantly producing consistent
LEASES. HotPads is now our most cost effective means of online advertising.
Mike Nelson, President
”
Excalibur Home Management
Featured in:
and others...
Questions? Contact us at:
info@hotpads.com
4. high visibility, qualified leads
Front Page Placement
Displayed on the front page
depending on renters search
criteria and location of the search.
Your properties will continue
rotating through every time the
user returns to HotPads.
Recommended Listings
Featured under each listing preview
page. Your properties will rotate into
these two positions when a renter
previews a property in proximity to
your listing.
Featured Map Placement
Appear on every map search
page, with two maximum listings
per page corresponding to the
area the renter is searching
Questions? Contact us at:
info@hotpads.com