SlideShare a Scribd company logo
1 of 20
Download to read offline
Unified Distribution
A Smart Approach For Efficient Distribution
WHO ARE WE
Hotelogix provides property management system and
distribution system on the cloud in a subscription
model to hotels in over 50 countries.
Why Us?
Customers in 50+ countries.
Resellers in 15+ countries.
Customers are small and mid sized independent properties
Customers range from 4 room BnBs to 300 rooms business hotels
Customers come from developed to under developed countries
Channel
Manager to
connect with
OTAs
Point Of
Sales
Web
Booking
Engine
PMS
Back office
Sales &
Marketing
Office Logins
Travel Agent
& Corporate
Sales System
Facebook
Booking
Engine
GDS/IDS
Connectivity &
Over 1200 Travel
Portals
Hotel
Property
Owners
Unified and
Real-time
Distribution
System
Channel
Manager to
connect with
OTAs
Point Of
Sales
Web
Booking
Engine
PMS
Back office
Sales &
Marketing
Office Logins
Travel Agent
& Corporate
Sales System
Facebook
Booking
Engine
GDS/IDS
Connectivity &
Over 1200 Travel
Portals
Unified and
Real-time
Distribution
System
• Online Savvy Customers
• Complexity of
distribution
• Competitive Market
• Managing non unified
distribution
• Brand Positioning
• Resource Management
• Time Management
Challenges
What Is Unified Distribution System?
• A Unified approach towards Distribution on the cloud.
• Work in real-time with third party channels for your room sales.
• Centralized platform to control your business from a single point
dashboard.
Do I Need It?
Do I need to . . .
• Sell more rooms?
• Simplify my distribution and make it more efficient?
• Be always present where my customers are?
• Reduce cost of Marketing and maximize my hotel business?
Powerful Tools
Required In The Arsenal Of
Unified Distribution System
POWERFUL TOOLS
GDS connect
Channel Manager for OTAs
Web Booking Engine for direct bookings
POWERFUL TOOLS
Social Media Booking engine
Integrated CRS to manage multiple properties
Travel Agent / Corporate Console
Unified Distribution
Versus
Existing approaches
Existing approaches
OTA’s
Web Booking Engine
Social Media Engine
Travel Agents
GDS
Managed as
separate
entities with
additional
requirement
of trained
resources
Unified Distribution System
OTA’s
Web Booking Engine
Travel Agents
Face booking Engine
GDS
Managed from
one centralised
platform with
existing
resources
available
HOW IT WORKS ?
Experience the power and simplicity of Centralized Dashboard for your inventory sales
through all available mediums of sale and distribution.
HOW IT WORKS ?
Total Rooms
40
Total Rooms
40
Total Rooms
40
Booked
10
Booked
5 Booked
5
TOTAL ROOMS 100
AVAILABLE 40
Sell across all sources of distribution without blocking your Room-nights. Get Real Time
updates across all channels, at the front desk.
HOW IT WORKS ?
Create rates centrally through a Powerful Rate Manager and sell across
distribution networks with rate parity..
20
Commission
Base Price $100
%
$30
Markup
Base Price $100
10
Margin
Base Price $100
%
Hotel
Price $100
HOW IT WORKS ?
Great Benefits for your
Hospitality Business
Be always present where your customers are
Maximize your revenues by getting rid of Blocking/Unblocking of rooms
Positive impact on your revenues and profitability
Generate Higher Revenues
Achieve Incredible Savings
Makes your distributions absolutely simple, cost effective and efficient
Freedom from human errors and operational overheads
Contact Us
USA :+1 214 245 4631 Info@hotelogix.com
Download the Webinar from our resources section at
www.hotelogix.com

More Related Content

What's hot

RMM Online Advertising Overview
RMM Online Advertising OverviewRMM Online Advertising Overview
RMM Online Advertising Overviewairrailey
 
What Are the Key Areas to Focus on as You Grow Your DMC Business?
What Are the Key Areas to Focus on as You Grow Your DMC Business?What Are the Key Areas to Focus on as You Grow Your DMC Business?
What Are the Key Areas to Focus on as You Grow Your DMC Business?OTRAMS SOFTWARE
 
Selligent - Audi - Emakina at DMA14: Omnichannel Audience Engagement to Nurtu...
Selligent - Audi - Emakina at DMA14: Omnichannel Audience Engagement to Nurtu...Selligent - Audi - Emakina at DMA14: Omnichannel Audience Engagement to Nurtu...
Selligent - Audi - Emakina at DMA14: Omnichannel Audience Engagement to Nurtu...Selligent
 
From Likes to Leads: How to Leverage Facebook Ads in Real Estate
From Likes to Leads: How to Leverage Facebook Ads in Real EstateFrom Likes to Leads: How to Leverage Facebook Ads in Real Estate
From Likes to Leads: How to Leverage Facebook Ads in Real EstateReggie Nicolay
 
Cross-Channel Digital Strategies Every IT Executive Should Know
Cross-Channel Digital Strategies Every IT Executive Should KnowCross-Channel Digital Strategies Every IT Executive Should Know
Cross-Channel Digital Strategies Every IT Executive Should KnowDaniel Russell
 
Brochure selligent interactive marketing
Brochure selligent interactive marketing Brochure selligent interactive marketing
Brochure selligent interactive marketing Alex Wang
 
Product presentation
Product presentationProduct presentation
Product presentationMobikon Asia
 
2011 03-i mmbc-geofenceseverywhere
2011 03-i mmbc-geofenceseverywhere2011 03-i mmbc-geofenceseverywhere
2011 03-i mmbc-geofenceseverywhereiMedia Connection
 
Extend Microsoft CRM - Selligent
Extend Microsoft CRM - SelligentExtend Microsoft CRM - Selligent
Extend Microsoft CRM - SelligentExploreDynCRM
 
Retargeting for inbound marketers (1)
Retargeting  for inbound marketers (1)Retargeting  for inbound marketers (1)
Retargeting for inbound marketers (1)breakoutrevenue
 
Inside the mind of the Supplier
Inside the mind of the Supplier Inside the mind of the Supplier
Inside the mind of the Supplier revenuebydesign
 
Save and Gain Deal - Presentaion
Save and Gain Deal - PresentaionSave and Gain Deal - Presentaion
Save and Gain Deal - PresentaioneZeeLINK
 
ExpoPromoter Presentation June 2011
ExpoPromoter Presentation June 2011ExpoPromoter Presentation June 2011
ExpoPromoter Presentation June 2011ExpoPromoter
 
Mobile Marketing Mastery
Mobile Marketing MasteryMobile Marketing Mastery
Mobile Marketing MasteryBrandon Eley
 
HotelToWeb
HotelToWebHotelToWeb
HotelToWebdidemc
 
Lead Intelligence
Lead Intelligence Lead Intelligence
Lead Intelligence Veer Endra
 
151105 hsmai are_youofferingthebestvalue
151105 hsmai are_youofferingthebestvalue151105 hsmai are_youofferingthebestvalue
151105 hsmai are_youofferingthebestvalueubiqua
 
Reservation Technology: Best Practices & Case Studies
Reservation Technology: Best Practices & Case StudiesReservation Technology: Best Practices & Case Studies
Reservation Technology: Best Practices & Case StudiesBritt Brouse
 
Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)
Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)
Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)Maarten Bekaert
 

What's hot (20)

RMM Online Advertising Overview
RMM Online Advertising OverviewRMM Online Advertising Overview
RMM Online Advertising Overview
 
What Are the Key Areas to Focus on as You Grow Your DMC Business?
What Are the Key Areas to Focus on as You Grow Your DMC Business?What Are the Key Areas to Focus on as You Grow Your DMC Business?
What Are the Key Areas to Focus on as You Grow Your DMC Business?
 
Selligent - Audi - Emakina at DMA14: Omnichannel Audience Engagement to Nurtu...
Selligent - Audi - Emakina at DMA14: Omnichannel Audience Engagement to Nurtu...Selligent - Audi - Emakina at DMA14: Omnichannel Audience Engagement to Nurtu...
Selligent - Audi - Emakina at DMA14: Omnichannel Audience Engagement to Nurtu...
 
From Likes to Leads: How to Leverage Facebook Ads in Real Estate
From Likes to Leads: How to Leverage Facebook Ads in Real EstateFrom Likes to Leads: How to Leverage Facebook Ads in Real Estate
From Likes to Leads: How to Leverage Facebook Ads in Real Estate
 
Cross-Channel Digital Strategies Every IT Executive Should Know
Cross-Channel Digital Strategies Every IT Executive Should KnowCross-Channel Digital Strategies Every IT Executive Should Know
Cross-Channel Digital Strategies Every IT Executive Should Know
 
Brochure selligent interactive marketing
Brochure selligent interactive marketing Brochure selligent interactive marketing
Brochure selligent interactive marketing
 
Product presentation
Product presentationProduct presentation
Product presentation
 
2011 03-i mmbc-geofenceseverywhere
2011 03-i mmbc-geofenceseverywhere2011 03-i mmbc-geofenceseverywhere
2011 03-i mmbc-geofenceseverywhere
 
Extend Microsoft CRM - Selligent
Extend Microsoft CRM - SelligentExtend Microsoft CRM - Selligent
Extend Microsoft CRM - Selligent
 
Retargeting for inbound marketers (1)
Retargeting  for inbound marketers (1)Retargeting  for inbound marketers (1)
Retargeting for inbound marketers (1)
 
Inside the mind of the Supplier
Inside the mind of the Supplier Inside the mind of the Supplier
Inside the mind of the Supplier
 
Earn from home
Earn from homeEarn from home
Earn from home
 
Save and Gain Deal - Presentaion
Save and Gain Deal - PresentaionSave and Gain Deal - Presentaion
Save and Gain Deal - Presentaion
 
ExpoPromoter Presentation June 2011
ExpoPromoter Presentation June 2011ExpoPromoter Presentation June 2011
ExpoPromoter Presentation June 2011
 
Mobile Marketing Mastery
Mobile Marketing MasteryMobile Marketing Mastery
Mobile Marketing Mastery
 
HotelToWeb
HotelToWebHotelToWeb
HotelToWeb
 
Lead Intelligence
Lead Intelligence Lead Intelligence
Lead Intelligence
 
151105 hsmai are_youofferingthebestvalue
151105 hsmai are_youofferingthebestvalue151105 hsmai are_youofferingthebestvalue
151105 hsmai are_youofferingthebestvalue
 
Reservation Technology: Best Practices & Case Studies
Reservation Technology: Best Practices & Case StudiesReservation Technology: Best Practices & Case Studies
Reservation Technology: Best Practices & Case Studies
 
Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)
Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)
Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)
 

Similar to Webinar : Why Use a Unified Distribution Approach As Your Hotel Marketing Strategy

Vertical Booking CRS Overview 2017
Vertical Booking CRS Overview 2017Vertical Booking CRS Overview 2017
Vertical Booking CRS Overview 2017Erik Muñoz
 
Hotel channel management
Hotel channel management Hotel channel management
Hotel channel management Rahul Sharma
 
360° Hospitality Central Reservation System
360° Hospitality Central Reservation System360° Hospitality Central Reservation System
360° Hospitality Central Reservation SystemAdam Lee
 
Netpro sales presentation
Netpro sales presentationNetpro sales presentation
Netpro sales presentationAdam Lee
 
HotelToWeb Catalogue
HotelToWeb CatalogueHotelToWeb Catalogue
HotelToWeb Cataloguedidemc
 
Hoteltoweb Catalogue
Hoteltoweb CatalogueHoteltoweb Catalogue
Hoteltoweb Catalogueguestfd9ca1
 
eZee Centrix - Online Hotel Channel Manager
eZee Centrix - Online Hotel Channel ManagereZee Centrix - Online Hotel Channel Manager
eZee Centrix - Online Hotel Channel ManagereZee Technosys Pvt. Ltd.
 
Tradyso Presentation Eng2010 Np
Tradyso Presentation Eng2010 NpTradyso Presentation Eng2010 Np
Tradyso Presentation Eng2010 Npsaradeurrutia
 
Vertical Booking enterprise Chain Hotel solution
Vertical Booking enterprise Chain Hotel solutionVertical Booking enterprise Chain Hotel solution
Vertical Booking enterprise Chain Hotel solutionErik Muñoz
 
HTWRateHunter
HTWRateHunterHTWRateHunter
HTWRateHunterdidemc
 
SiteMinder. Attract, reach and convert guests globally.
SiteMinder.  Attract, reach and convert guests globally.SiteMinder.  Attract, reach and convert guests globally.
SiteMinder. Attract, reach and convert guests globally.Mark Abramowitz
 
Hotel Channel Manager | Hotel Booking API
Hotel Channel Manager | Hotel Booking APIHotel Channel Manager | Hotel Booking API
Hotel Channel Manager | Hotel Booking APIPaulRazvan4
 
RoomCloud Channel Manager Presentation
RoomCloud Channel Manager PresentationRoomCloud Channel Manager Presentation
RoomCloud Channel Manager PresentationSilvia Gualano
 
Hotel Reservation System
 Hotel Reservation System  Hotel Reservation System
Hotel Reservation System RosalieKline
 
BugHotel Reservation System
BugHotel Reservation SystemBugHotel Reservation System
BugHotel Reservation SystemBug Software LLC
 
Full product overview
Full product overview Full product overview
Full product overview Erwin ten Kate
 
HiRUM_HiSITE Channel Manager_ Booklet
HiRUM_HiSITE Channel Manager_ BookletHiRUM_HiSITE Channel Manager_ Booklet
HiRUM_HiSITE Channel Manager_ BookletCarly Crossley
 

Similar to Webinar : Why Use a Unified Distribution Approach As Your Hotel Marketing Strategy (20)

ATRIO Distribution
ATRIO DistributionATRIO Distribution
ATRIO Distribution
 
Vertical Booking CRS Overview 2017
Vertical Booking CRS Overview 2017Vertical Booking CRS Overview 2017
Vertical Booking CRS Overview 2017
 
Hotel channel management
Hotel channel management Hotel channel management
Hotel channel management
 
360° Hospitality Central Reservation System
360° Hospitality Central Reservation System360° Hospitality Central Reservation System
360° Hospitality Central Reservation System
 
Netpro sales presentation
Netpro sales presentationNetpro sales presentation
Netpro sales presentation
 
HotelToWeb Catalogue
HotelToWeb CatalogueHotelToWeb Catalogue
HotelToWeb Catalogue
 
Hoteltoweb Catalogue
Hoteltoweb CatalogueHoteltoweb Catalogue
Hoteltoweb Catalogue
 
eZee Centrix - Online Hotel Channel Manager
eZee Centrix - Online Hotel Channel ManagereZee Centrix - Online Hotel Channel Manager
eZee Centrix - Online Hotel Channel Manager
 
Tradyso Presentation Eng2010 Np
Tradyso Presentation Eng2010 NpTradyso Presentation Eng2010 Np
Tradyso Presentation Eng2010 Np
 
Vertical Booking enterprise Chain Hotel solution
Vertical Booking enterprise Chain Hotel solutionVertical Booking enterprise Chain Hotel solution
Vertical Booking enterprise Chain Hotel solution
 
HTWRateHunter
HTWRateHunterHTWRateHunter
HTWRateHunter
 
SiteMinder. Attract, reach and convert guests globally.
SiteMinder.  Attract, reach and convert guests globally.SiteMinder.  Attract, reach and convert guests globally.
SiteMinder. Attract, reach and convert guests globally.
 
Hotel Channel Manager | Hotel Booking API
Hotel Channel Manager | Hotel Booking APIHotel Channel Manager | Hotel Booking API
Hotel Channel Manager | Hotel Booking API
 
RoomCloud Channel Manager Presentation
RoomCloud Channel Manager PresentationRoomCloud Channel Manager Presentation
RoomCloud Channel Manager Presentation
 
Hotel Reservation System
 Hotel Reservation System  Hotel Reservation System
Hotel Reservation System
 
BugHotel Reservation System
BugHotel Reservation SystemBugHotel Reservation System
BugHotel Reservation System
 
Full product overview
Full product overview Full product overview
Full product overview
 
HiRUM_HiSITE Channel Manager_ Booklet
HiRUM_HiSITE Channel Manager_ BookletHiRUM_HiSITE Channel Manager_ Booklet
HiRUM_HiSITE Channel Manager_ Booklet
 
Our full portfolio
Our full portfolioOur full portfolio
Our full portfolio
 
Hotel GDS
Hotel GDSHotel GDS
Hotel GDS
 

More from Hotelogix Smart Hoteliering

Hotelogix Mobile Hotel- Hotel Management App to run your complete hotel on mo...
Hotelogix Mobile Hotel- Hotel Management App to run your complete hotel on mo...Hotelogix Mobile Hotel- Hotel Management App to run your complete hotel on mo...
Hotelogix Mobile Hotel- Hotel Management App to run your complete hotel on mo...Hotelogix Smart Hoteliering
 
Top 5 Reasons Why Hoteliers Are De-flagging Their Properties.
Top 5 Reasons Why Hoteliers Are De-flagging Their Properties.Top 5 Reasons Why Hoteliers Are De-flagging Their Properties.
Top 5 Reasons Why Hoteliers Are De-flagging Their Properties.Hotelogix Smart Hoteliering
 
Hotel Industry Trends 2017 – Latest Hospitality Technology Trends
Hotel Industry Trends 2017 – Latest Hospitality Technology TrendsHotel Industry Trends 2017 – Latest Hospitality Technology Trends
Hotel Industry Trends 2017 – Latest Hospitality Technology TrendsHotelogix Smart Hoteliering
 
How to Make Your Hotel Staff Work for Guest Reviews
How to Make Your Hotel Staff Work for Guest ReviewsHow to Make Your Hotel Staff Work for Guest Reviews
How to Make Your Hotel Staff Work for Guest ReviewsHotelogix Smart Hoteliering
 
How to train your hotel staff to attend to guests?
How to train your hotel staff to attend to guests?How to train your hotel staff to attend to guests?
How to train your hotel staff to attend to guests?Hotelogix Smart Hoteliering
 
Check in Cloud Based Property Management Systems, Check out Legacy Software !
 Check in Cloud Based Property Management Systems, Check out Legacy Software !  Check in Cloud Based Property Management Systems, Check out Legacy Software !
Check in Cloud Based Property Management Systems, Check out Legacy Software ! Hotelogix Smart Hoteliering
 
GDS Technology : Overview, Pros Cons and the Future Ahead
GDS Technology : Overview, Pros Cons and the Future Ahead GDS Technology : Overview, Pros Cons and the Future Ahead
GDS Technology : Overview, Pros Cons and the Future Ahead Hotelogix Smart Hoteliering
 

More from Hotelogix Smart Hoteliering (9)

Hotelogix Mobile Hotel- Hotel Management App to run your complete hotel on mo...
Hotelogix Mobile Hotel- Hotel Management App to run your complete hotel on mo...Hotelogix Mobile Hotel- Hotel Management App to run your complete hotel on mo...
Hotelogix Mobile Hotel- Hotel Management App to run your complete hotel on mo...
 
Top 5 Reasons Why Hoteliers Are De-flagging Their Properties.
Top 5 Reasons Why Hoteliers Are De-flagging Their Properties.Top 5 Reasons Why Hoteliers Are De-flagging Their Properties.
Top 5 Reasons Why Hoteliers Are De-flagging Their Properties.
 
Hotel Industry Trends 2017 – Latest Hospitality Technology Trends
Hotel Industry Trends 2017 – Latest Hospitality Technology TrendsHotel Industry Trends 2017 – Latest Hospitality Technology Trends
Hotel Industry Trends 2017 – Latest Hospitality Technology Trends
 
How to Make Your Hotel Staff Work for Guest Reviews
How to Make Your Hotel Staff Work for Guest ReviewsHow to Make Your Hotel Staff Work for Guest Reviews
How to Make Your Hotel Staff Work for Guest Reviews
 
The Art of Selling More Hotel Rooms
The Art of Selling More Hotel RoomsThe Art of Selling More Hotel Rooms
The Art of Selling More Hotel Rooms
 
Green- The Color of Money for Hoteliers in 2014
Green- The Color of Money for Hoteliers in 2014Green- The Color of Money for Hoteliers in 2014
Green- The Color of Money for Hoteliers in 2014
 
How to train your hotel staff to attend to guests?
How to train your hotel staff to attend to guests?How to train your hotel staff to attend to guests?
How to train your hotel staff to attend to guests?
 
Check in Cloud Based Property Management Systems, Check out Legacy Software !
 Check in Cloud Based Property Management Systems, Check out Legacy Software !  Check in Cloud Based Property Management Systems, Check out Legacy Software !
Check in Cloud Based Property Management Systems, Check out Legacy Software !
 
GDS Technology : Overview, Pros Cons and the Future Ahead
GDS Technology : Overview, Pros Cons and the Future Ahead GDS Technology : Overview, Pros Cons and the Future Ahead
GDS Technology : Overview, Pros Cons and the Future Ahead
 

Webinar : Why Use a Unified Distribution Approach As Your Hotel Marketing Strategy

  • 1. Unified Distribution A Smart Approach For Efficient Distribution
  • 2. WHO ARE WE Hotelogix provides property management system and distribution system on the cloud in a subscription model to hotels in over 50 countries.
  • 3. Why Us? Customers in 50+ countries. Resellers in 15+ countries. Customers are small and mid sized independent properties Customers range from 4 room BnBs to 300 rooms business hotels Customers come from developed to under developed countries
  • 4. Channel Manager to connect with OTAs Point Of Sales Web Booking Engine PMS Back office Sales & Marketing Office Logins Travel Agent & Corporate Sales System Facebook Booking Engine GDS/IDS Connectivity & Over 1200 Travel Portals Hotel Property Owners Unified and Real-time Distribution System
  • 5. Channel Manager to connect with OTAs Point Of Sales Web Booking Engine PMS Back office Sales & Marketing Office Logins Travel Agent & Corporate Sales System Facebook Booking Engine GDS/IDS Connectivity & Over 1200 Travel Portals Unified and Real-time Distribution System • Online Savvy Customers • Complexity of distribution • Competitive Market • Managing non unified distribution • Brand Positioning • Resource Management • Time Management Challenges
  • 6. What Is Unified Distribution System? • A Unified approach towards Distribution on the cloud. • Work in real-time with third party channels for your room sales. • Centralized platform to control your business from a single point dashboard.
  • 7. Do I Need It? Do I need to . . . • Sell more rooms? • Simplify my distribution and make it more efficient? • Be always present where my customers are? • Reduce cost of Marketing and maximize my hotel business?
  • 8. Powerful Tools Required In The Arsenal Of Unified Distribution System
  • 9. POWERFUL TOOLS GDS connect Channel Manager for OTAs Web Booking Engine for direct bookings
  • 10. POWERFUL TOOLS Social Media Booking engine Integrated CRS to manage multiple properties Travel Agent / Corporate Console
  • 12. Existing approaches OTA’s Web Booking Engine Social Media Engine Travel Agents GDS Managed as separate entities with additional requirement of trained resources
  • 13. Unified Distribution System OTA’s Web Booking Engine Travel Agents Face booking Engine GDS Managed from one centralised platform with existing resources available
  • 15. Experience the power and simplicity of Centralized Dashboard for your inventory sales through all available mediums of sale and distribution. HOW IT WORKS ?
  • 16. Total Rooms 40 Total Rooms 40 Total Rooms 40 Booked 10 Booked 5 Booked 5 TOTAL ROOMS 100 AVAILABLE 40 Sell across all sources of distribution without blocking your Room-nights. Get Real Time updates across all channels, at the front desk. HOW IT WORKS ?
  • 17. Create rates centrally through a Powerful Rate Manager and sell across distribution networks with rate parity.. 20 Commission Base Price $100 % $30 Markup Base Price $100 10 Margin Base Price $100 % Hotel Price $100 HOW IT WORKS ?
  • 18. Great Benefits for your Hospitality Business
  • 19. Be always present where your customers are Maximize your revenues by getting rid of Blocking/Unblocking of rooms Positive impact on your revenues and profitability Generate Higher Revenues Achieve Incredible Savings Makes your distributions absolutely simple, cost effective and efficient Freedom from human errors and operational overheads
  • 20. Contact Us USA :+1 214 245 4631 Info@hotelogix.com Download the Webinar from our resources section at www.hotelogix.com

Editor's Notes

  1. Welcome to this webinar on Unified Distribution, a unique and smart approach that we are professing to achieve maximum efficiency in distribution.
  2. HMSinfotech are the makers of Hotelogix service that provides property management and distribution solution on the cloud to small and mid sized independent hospitality businesses in over 50 countries today. We are headquartered in India with local presence in over 15 countries through partners.
  3. Hotelogix with its experience of working with small and mid sized property owners across 50 countries has come to realize of what is required by these property owners as a solution for their distribution needs. We have worked with properties as small as 4 room bed and breakfasts to 300+ rooms business hotels cutting across under developed countries to developed nations. We see commonality in the issues these businesses face in distribution and have come out with an approach that works and works well. Here we are, sharing the same with all of you.
  4. What is unified distribution? A hotel has various sales and distribution channels through which it sells its room inventory and gives out special rates. These channels are online channels like the hotel website, the online travel sites like bookings.com, expedia etc. The GDS like the Amadeus, Galileo, Worldspan, Sabre etc. where 100s and 1000s of IATA travel agents book room nights, Social Media platforms like facebook and also referral and listing services like tripadvisor, wego etc. Then there are offline channels like the direct traditional travel agents/ tour operators that the hotel is associated with and gives special rates to, the corporates that the hotel works and has special rates and maybe some VIP guests to whom the hotel gives out special rates. All of these put together constitutes the world to whom a hotel distributes. Ofcourse, depending upon each hotel’s business dynamics, certain channels are more productive than the other and probably few of them do not exists for some. As we see, with the travellers getting online, the whole gamut of distribution has expanded and increased the opportunities for a hotel to do business with distant travellers. The increase in opportunity has also made distribution complex, and the whole marketplace has become extremely competitive. In order to remain competitive and avail of this opportunity, the suppliers of room inventory i.e. the properties, need to adopt solutions that will help them connect to all these market places and without having to deal with the complexities involved in handling each of them. They need to ensure, they are present on channels that matter to them, with the latest availabilities and rates that are ongoing. They need to ensure their brand is being positioned in a homogenous way across all the market places that they are in. Ensuring that there room availabilities are updated and rates are updated everywhere with the right brand positioning is not possible without tools that gives them the ability to manager all of this from one centralized place. A unified distribution system will allow these property owners to distribute their rates and availabilities from one console, connecting them to their entire market place with a click of a button, which makes it possible for these properties to operate efficiently and be present where there customers are at all times in real-time.Imagine that one room being booked at hotel website and the GDS or the OTA getting updated with availabilities without the hotelier making any additional manual work, a rate update based on current market dynamics gets applicable to all places where it matters with a single click, and so on and so forth. This is what unified distribution system and approach is all about. Central pool of inventory that can be distributed and shared across all the sales and distribution channels without any manual overheads. Without such solutions, when a property tries to avail all of these market opportunities, results in a lot of man hours being put in, manual errors resulting in either double bookings, or loss of potential business and rate parity issues. Also, there is a limit to the reach one can have if done manually.
  5. What is unified distribution? A hotel has various sales and distribution channels through which it sells its room inventory and gives out special rates. These channels are online channels like the hotel website, the online travel sites like bookings.com, expedia etc. The GDS like the Amadeus, Galileo, Worldspan, Sabre etc. where 100s and 1000s of IATA travel agents book room nights, Social Media platforms like facebook and also referral and listing services like tripadvisor, wego etc. Then there are offline channels like the direct traditional travel agents/ tour operators that the hotel is associated with and gives special rates to, the corporates that the hotel works and has special rates and maybe some VIP guests to whom the hotel gives out special rates. All of these put together constitutes the world to whom a hotel distributes. Ofcourse, depending upon each hotel’s business dynamics, certain channels are more productive than the other and probably few of them do not exists for some. As we see, with the travellers getting online, the whole gamut of distribution has expanded and increased the opportunities for a hotel to do business with distant travellers. The increase in opportunity has also made distribution complex, and the whole marketplace has become extremely competitive. In order to remain competitive and avail of this opportunity, the suppliers of room inventory i.e. the properties, need to adopt solutions that will help them connect to all these market places and without having to deal with the complexities involved in handling each of them. They need to ensure, they are present on channels that matter to them, with the latest availabilities and rates that are ongoing. They need to ensure their brand is being positioned in a homogenous way across all the market places that they are in. Ensuring that there room availabilities are updated and rates are updated everywhere with the right brand positioning is not possible without tools that gives them the ability to manager all of this from one centralized place. A unified distribution system will allow these property owners to distribute their rates and availabilities from one console, connecting them to their entire market place with a click of a button, which makes it possible for these properties to operate efficiently and be present where there customers are at all times in real-time.Imagine that one room being booked at hotel website and the GDS or the OTA getting updated with availabilities without the hotelier making any additional manual work, a rate update based on current market dynamics gets applicable to all places where it matters with a single click, and so on and so forth. This is what unified distribution system and approach is all about. Central pool of inventory that can be distributed and shared across all the sales and distribution channels without any manual overheads. Without such solutions, when a property tries to avail all of these market opportunities, results in a lot of man hours being put in, manual errors resulting in either double bookings, or loss of potential business and rate parity issues. Also, there is a limit to the reach one can have if done manually.
  6. Do I need it ,Ask these questions to yourself, Do I need to sell more rooms? And how can I do it in a simplified way? Is it possible to do it without any added burden of resources that I would need? Without any added cost of infrastructure? Are these tools available to me at a price point that are consumable. Does this reduce the cost of marketing and can I get an ROI from in quick time? and If the answers to any of the above questions is true, you need such tools, specially so because it does not require any specific skills and requires the existing understanding of the business and markets.
  7. What are the tools that a unified distribution system has within it to give such a powerful solution set, lets go through them quickly as the concept behind them are already covered.
  8. The underlying tools that unify on a centralize platform are the GDS connect to connect with the GDS’s we spoke about. The Channel Manager that would control all the OTAs, the booking engine on the hotels website and facebook to get direct bookings from travelers who land up on your digital assets. Travel Agent and corporate consoles that would give remote logins to these business partners of yours with whom you work directly, remote access to your sales and marketing offices to make the bookings that they get and finally the Frontdesk to make bookings for your walk-ins and call-ins. A centralized dashboard that collates all the room bookings you have got and one centralized backend to create and distribute rates, packages and allotments.
  9. Normally with a non-unified distribution system all the elements of distribution are considered as separate entities. The traditional way of managing such a distribution system is to have a specific resource to manage these tools. For instance, OTA’s and GDS will require a dedicated channel manager to manage allotments, rates and cancellations. Web booking and social media booking will require a trained staff to manage them, A separate team to handle offline Travel agents and corporates. A non- unified distribution system lacks a centralised hub where in all this tools communicate with each other. As is it essential to have all this tools and manage it, it is equally essential to have a good centralised hub connecting all the modes of distribution.
  10. And this is exactly what a Unified Distribution system will help you achieve. All the essential tools of distribution can be managed and controlled from a single centralised platform. No additional resources or a trained staff is required. Such a unified system will ensure that there is a perfect correlation among all the tools of distribution. Thereby giving you a simple yet very effective system to conduct your business without any hassles or complications.
  11. Lets get a glimpse of how this all works.
  12. This is a centralized dashboard on which you would see all the bookings coming from all your sales and distribution channels we spoke about. As you can see in the snapshot, there are bookings coming from OTAs. Social media, GDS etc. Anywhere you get a booking, the dashboard is updated in real time, and as a result it updates availabilities across everywhere you are connected to. The simple that this interface is, its understandable by anyone who has operated on front-desk or has understanding of hotel operations.
  13. The screen here attempts to show how one can allot just one pool of inventory, in this case it is 40 rooms to be distributed and sold across all your channels of sales and distribution. We have a couple of OTA’s like expedia and Hotels.com and a GDS Sabre. Lets assume you have 40 available rooms and this is distributed across all the above mentioned channels. Now, Expedia gives you 10 bookings, hotels.com gives you 5 bookings and sabre gives you another 5 bookings. The remaining 20 rooms are now updated automatically across all your channels in real time and all this without having to invest any time or resource. You will be able to allot maximum possible inventory across all channels which will bump up your listing with quite a few OTAs that have allotments as a significant factor in deciding on the position they would give on their portals. This will further help you get better online visibility and hence better brand awareness. You will now be able to sell across all sources of distribution without blocking your room nights and get real time updates across all channels at the frontdesk.
  14. One might agree, Rate parity issues are the biggest challenge any hotelier faces. This slides explains the different rate structures. For instance, different Travel agents, OTA’s work on different agent cost and commission structure. Few channels work on margins and a few on commissions. A hotel is expected to show similar rates for the end booker to avoid any rate parity issues. With a unified distribution system at the backend manages all this for you. The rates will be appropriately distributed according to the contract requirements and the end user i.e. your customers see the same rates being applied across all the channels. Just imagine doing this without a unified distribution system in place. Even with a very well trained and experienced staff, human errors are bound to occur and no OTA would like to see the rate cheaper on any other site, not even on the hotel’s own website.This may force OTA’s to blacklist your property for showing a higher price compared to another OTA’s and in turn lose out on potential customers who matter the most.
  15. All of this results in the following business benefits.
  16. Helps you get better brand awareness and always be present where your customers are. Gives you the best chance of getting the bookings. An inherent capability of updating availabilities automatically In real time maximizes your revenue by getting rid of blocking - unblocking of rooms. Enables you to get direct bookings such via booking engine on website and facebook, maximizes your profitability. Such an easy to use systems helps in quick adaption of the solution and the cloud technology help you access all of this solution with just a mere laptop and a basic internet connection Eliminates any serious infrastructure cost. Has a positive impact on your brand and helps you get rid of manual errors that directly affects your relationship with your customers.All in all this maximizes your hotel’s business and that too without incurring any additional capital expense.Let me show you a quick live demo of Hotelogix distribution system that works on the unified distribution concept.
  17. Thank you for attending this webinar and we hope this was helpful to you. For further details please do visit our website: www.hotlogix.com or read our blogs. You can also check our Facebook page or follow us on twitter. Our contact details are info@hotelogix.com or you can also call us on +1 2142454631.This webinar will be available in the next 24 hours on our website and we look forward for your feedback. Thank you again and have a good evening.