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2. Marketing Trends to Follow in 2014
Mobile is Growing
Travelers are using mobile as the first contact with hotel’s
websites increasingly. 50% of direct reservations will be through
a mobile phone in 2017
 20% of reservations through mobile phone in 2013
 37% of consumers connected to Internet by smartphones
 63% of travel suppliers increased bookings by mobile phone
from 2011 to 2013
43.8% of travelers will book at the last moment with mobile
phones by the end of 2014
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3. Videos that Transmit
Videos are the way to transmit experiences – the special feature
that makes your hotel unique.
 During 2013, 81% of bookings checked videos. Source:
Eyefortravel “The 2013 Traveler”
From Organic Search to Hotel Finder
Google controls keywords in organic search. It is important to not
only have SEM strategies but to also be tagged in Google Places,
and appear in Google Hotel Finder Lists
 Everything seems to indicate that Google is interested in tourism
business and hoteliers
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4. Retargeting
Over 96% of people that visit one website, leave without buying.
Retargeting strategies allow you to attract visitors’ attention, even days
after, and bring them back.
OTA vs. Direct Bookings
OTA reservations have a cost of 15% or 25% for the hotel. A hotel,
through its marketing strategies and brand resources can increase direct
bookings without paying commissions
However, OTAs are an important platform and it will be important to be
present on maximum of them
 Combining it with a Channel Manager like SiteMinder that will make
the optimization and multiple channel distribution easier
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5. Google Carousel for Hotels
Carousel is a scroll with images under the Google search bar. It
has already been implemented in Europe and the United States
Google is putting up a fight in the tourism market. You must be in
Google Places, Google Maps, Hotel Finder and also in Carousel, of
course
Key Facts
42.7% of travelers start their plans in Google
24% – Google believes that this is the increase in direct
bookings that hotels will have in 2014
68% is the growth in mobile bookings, according to Google
180% bookings from tablets are going to increase, according to
Google
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6. Marketing on Social Media
Social Media is not just Facebook, neither is it all about constituting
direct sales channels
 Social Media is about making the most of these networks and using
them as direct communication and one-one with potential guests and
visitors
It requires planning publications, developing attractive content and
achieving high levels of engagement
Key Facts
7 hours a day is the time some people get to be on social networks
8% of the people are already willing to book directly from Facebook
90% of the OTAs have their version on FB
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7. Responsive Multiscreen
Travelers search on their personal computers, smartphones and tablets,
depending on the time of the day
Therefore hotel websites must be prepared to work on all kind of
screens, fast and smoothly
Loyalty and CRM
Reward those who book rooms from your website, those who
contribute with reviews on TripAdvisor, and those who return to your
hotel
Develop loyalty strategies; to define your guests’ profile, to know their
preferences, discover what they like and what they do not about your
hotel
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8. More and More Analytics
Analyzing visitors’ behavior on the hotel website allows you to optimize
the information, make the content more attractive and understand the
keys of conversion
It is not about having a web presence but to manage it properly!
Google Plus
Google Plus is consolidating as a wide social network that interacts with
Google Maps and Google Now. You should also be there!
Geo Targeting
Applications that take into account the location of the traveler and
allow you to attract them with direct promotions when they are nearby.
This is of utmost importance to increase last minute bookings
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9. Thank You
Visit us for a Online Trial www.hotelogix.com
Email Us at sales@hotelogix.com
Call us at + 1 214 245 4631
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Visit us @ : http://www.hotelogix.com/