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Marc René Gardeya
Manager Quality Assurance
                            Photo: Marco Derksen
Layar Reality Browser
“A beautiful, fun mobile app that shows you the things that you can’t see.”




 Resulting in discovery, serendipity, understanding and fun experiences
Supported devices
Android   iPhone 3G S   Symbian




          back soon
                         2010
Location & direction

GPS / Cell-ID     Compass         Camera
Open platform
   Everybody can create their own
Augmented Reality experiences on Layar
Brands &
Publishers



       Layers   AR experiences




   Developers          Users
Distribution = Reach
   Campaigns &        Platforms &
 Pre-installations       Stores
Global Distribution Agreement
Layers


                1500+ layers
Tweeps Around    Samsung Football Pubs      Copenhagen Layer   Architecture 3D
Users


1.000.000+
Augmented Reality is an
 “Experience Medium”
     not just a functional tool
Life Sized Experiences
City Marketing




        Layer in development for funda (NL) by AugmentReality (UK)
Marketing as a Service




BankInter layer developed by SignoGeo
Album Launch




               Layer developed by SystemK (Japan)
music starts playing automatically
when reached pre-defined destination
                                 Layer developed by SystemK (Japan)
Tours with Props




                   www.augmentreality.co.uk
“Old” art




      Layer developed by Hoppala (Germany)
Sharable Treats




           twitter.com/remcovroom
Burger Radar




Layer developed by AugmentReality (UK)
Mobile Monday Düsseldorf
AR Gaming




            www.johnsietsma.com
Content developers doing business




developing layers for themselves or 3rd parties
Payments
   announced on MWC Barcelona - available end Q1

   Layar facilitates brands, game developers, publishers
   and producers to sell their AR content & experiences
   through the Layar Reality Browser.




Made by John Sietsema
Brands on Layar
Ecosystem
                            Animators
          Storytellers                    Historians
  Tech developers
                                             Architects
Game designers                           Creative Agencies
         Artists
                                              Educators
        3D modelers                     Brands
                      Governments
Funded!
€ 2.5 million ($3.4 million)
(Sunstone Capital & Prime Technology Ventures)
Need help?
Do it yourself ?
http://dev.layar.com
Thank you



Marc René Gardeya
 marc@layar.com

 www.layar.com

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