How do brands like Target and Starbucks become so well known? It's because they have spent a lot of time and money monitoring what people are saying about them, especially online. Joe Sesson, Homes.com spokesperson, explains what businesses can do to ensure that what people are seeing about them online is helping build their business.

1. 6 Easy Steps to Building and
Protecting Your Brand
Presented By: Joe Sesso
National Speaker
Homes.com
facebook.com/joesesso.edutainer

2. The Power of the “brand”

3. “How Do I Build the Perfect Brand”

4. Step 1: You Need to Answer
3 Questions

5. Question 1: “What do I do Best in my
business?” (Strengths)

6. A Good Website is a Strength

7. Question 2: “What do I lack in my business?”
(Weaknesses)

8. An Inconsistent Social Media Campaign
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9. Lack of Online Reviews

10. Question 3: “What are the Opportunities &
Potential Threats to my
business?”

11. Step 2: Building the Online Brand
Q: What’s open 24/7/365, represents your
brand and who you are, and can be a
valuable tool for a buyer to find their dream
home?
A: A Website

12. Websites Need to:
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Look fresh & new
Work properly
Be easy to navigate
Have search on homepage
Engage consumers

13. Marketing Tools
Capture Leads With Your Website
Full-featured, professionally-designed agent and office websites featuring IDX search, Social Integration, Streaming
Content Wall, Auto-Suggest Search , Property Tracker, & more.
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14. Marketing Tools
Cultivate Prospects With– Home Tracker
Consumers who sign up for Home Tracker will automatically be e-mailed the latest listings that match their custom search
criteria. Your prospects will continuously be reminded of you.
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15. Create a Social Wall on Your Website

16. Step 3: The Power of Video

17. Video For Branding

18. Right Place, Right Time Marketing

20. It takes a lifetime to build a
reputation and only 15
minutes to destroy it.
-Warren Buffet

21. People Search Google First

22. Could This Be a Problem?

23. Do You Have Social Influence?

24. What’s Your Online Reputation?
It is the sum of your business visibility + reviews.

25. Step 4: Reputation Management
Maximizing Your Online Presence
Using Search & Reviews

26. Where is your business listed?
Start with Google Local, Yahoo! Local and Bing Local

27. Get Happy Clients to Post Reviews

28. Step 5: Social Media – Get it Going!

29. Social Media
“Social media for Realtors® is not about pushing listings…”
“It’s about growing your referral network!”
Jimmy Mackin, Inman News 100 Most Influential
2013

30. Social Media Assistance
❖Build a Facebook page for your business
❖Improve/Develop your Facebook page
❖As Admin we will post to your page on a regular basis
❖Increase “engagement”
❖Gain Influence
❖Create Referral opportunities

31. Step 6: Reports: Your “Online Scorecard”
Where can you improve your
online presence?

32. Overview Dashboard Report

33. Listings Analysis Report

34. Reviews Analysis Report

35. Brand Awareness Report

36. Social Media Report

37. Competition Analysis Report

38. 30 Day Action Plan to Build Your Brand
● Initial Setup Bundle
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Creation of a Facebook business page
Creation of a Foursquare page
Creation of a Pinterest board
Enter and/or verify the business on all Search
and Social pages within Visibility
Provide 15 unique Facebook post
Provide 3-5 Pinterest “Pins” per month
Provide an email template for soliciting reviews
Enter their four main competitors with four search terms for
the share of voice graphs
Setup weekly reporting and daily alerts
Provide an initial walk through of the dashboard

39. $
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40. WIN A $250 GIFT CARD!
Tag yourself or comment on
a Homes.com photo booth
picture for a chance to
WIN $250 VISA Gift Card!
Facebook/HomesPro

41. Local Ads
Text 'HGTV' to 47368 to Enter!

42. For More Information
JoeSesso.com
/joesesso.edutainer
/joesesso
Joseph.sesso@homes.com
(561) 981-5966