Learn how to use social media and audio to leverage your healthcare facility's marketing strategies.

1. Holdcom | www.holdcom.com | 800.666.6465 | info@holdcom.com

2. Holdcom | www.holdcom.com | 800.666.6465 | info@holdcom.com

3. Audio is the intermediary between
one-on-one engagement and
mass communication.
Using audio in social media
stimulates your ears and eyes
increasing resonance.
A confident, articulate, and
professional voice gives your
facility a physical presence in
a virtual world.
Holdcom | www.holdcom.com | 800.666.6465 | info@holdcom.com

4. • For Interns and Orderlies,
professionally record on-site
training.
• For patients and the public,
develop “How-To” and
educational videos.
• Educational content:
• Enhances your reputation
and online visibility.
• Can serve as your patients’
go-to source for medical
knowledge.
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Holdcom’s FREE E-Training
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Holdcom | www.holdcom.com | 800.666.6465 | info@holdcom.com

5. Podcasts allow you to reach out to patients and
give them informative information about your
facility in an easily accessible way.
Content Ideas:
• Follow up a popular blog with a related
podcast to gain followers.
• Interview medical staff and donors.
•Announce special events and fundraisers,
physician availability, and medical reminders.
Holdcom | www.holdcom.com | 800.666.6465 | info@holdcom.com

6. Adding audio to a 3D model simulates
an in-person tour
These tours are given to new
employees and guide first time
patients.
A professional voice over allows
the ability to describe activities,
convey departmental
information, and provides the
personal touch as the viewer
moves through each room.
Holdcom | www.holdcom.com | 800.666.6465 | info@holdcom.com

7. • For patients with long hospital stays, like those undergoing extensive surgery.
• Patient and/or caretaker can post updates tracking recovery and experience for
loved ones to read.
• May include audio, pictures and text.
• Announce timely information about vaccine availability, upcoming events, and
news about the healthcare facility.
• Intended for individuals on the go.
• Send urgent messages in real time.
• Combine email blasts, SMS messages, and a mobile-enabled website to maximize
results
Blog: Sonic Branding
Holdcom | www.holdcom.com| 800.666.6465 | info@holdcom.com

8. Holdcom | www.holdcom.com | 800.666.6465 | info@holdcom.com