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12 Months of On Hold Marketing
      for Restaurants and Catering


                 A guide for keeping Message On
                     Hold content up to date,
                    informative, and effective.



www.holdcom.com | 800.666.6465 | info@holdcom.com
January
• Explain your “light”
  options to attract
  customers with New
  Year’s Resolutions to
  maintain a healthy life
  style
• Inform callers of changes
  in hours after the
  holidays
• Announce upcoming
  events for the next
  month
February
• Give Valentine’s Day
  information, including
  prices, hours, and
  options
• Explain winter specials
  and the seasonal
  produce they include
• Promote lunch specials
  for businesses and
  schools with February
  Break
March
• Promote special events
  to get people out of the
  house before Spring has
  official sprung
• Include availability for
  holiday gatherings
• Update content about
  menu offerings to
  include Spring options
April
• Announce the opening of
  outdoor dining spaces
• Include catering
  availability for local
  businesses for events
  such as Administrative
  Professionals Day
• Start promoting
  Mother’s Day menus and
  schedules
May
Include complete
information about
upcoming, seasonally
relevant happenings:
  –   Mother’s Day
  –   Father’s Day
  –   Graduations
  –   Prom Dinners
  –   Weddings
June
• Switch your menu
  information to
  Summer offerings
• Highlight your kid-
  friendly options, as
  school is now ending
• Include location and
  directions if you are
  hoping to attract
  vacationers.
July
Promote summer
events you’re hosting
and participating in:
– Bar-be-ques
– Block parties
– Street fairs
August
• Announce your
  participation in
  summer festivals, like
  town celebration days
  and County/State
  Fairs.
• Encourage diners to
  come in to try your
  summer menu before
  fall begins.
September
• Promote back to
  school specials an
  autumnal harvest
  dinners
• Start hyping
  Halloween events.
October
• Promote your costume
  contests, Halloween
  promotions, and
  neighborhood trick-or-
  treat program
  participation
• Encourage callers to
  make holiday
  reservations and
  catering requests early.
November
• Announce your
  holiday hours for
  Thanksgiving and
  beyond
• Give information
  about catering for
  corporate and
  personal holiday
  parties
December
• Wish callers
  “Season’s Greetings”
  and “Happy New
  Year”
• Include your holiday
  scheduling
• Encourage
  reservations for New
  Year’s Eve
Make Audio Work For You:



                FREE DOWNLOAD:

              How to use audio to
            improve marketing and
               guest services for
             Hospitality Properties

                    CLICK HERE




 www.holdcom.com | 800.666.6465 | info@holdcom.com

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12 Months of On Hold Marketing for Restaurants and Catering

  • 1. 12 Months of On Hold Marketing for Restaurants and Catering A guide for keeping Message On Hold content up to date, informative, and effective. www.holdcom.com | 800.666.6465 | info@holdcom.com
  • 2. January • Explain your “light” options to attract customers with New Year’s Resolutions to maintain a healthy life style • Inform callers of changes in hours after the holidays • Announce upcoming events for the next month
  • 3. February • Give Valentine’s Day information, including prices, hours, and options • Explain winter specials and the seasonal produce they include • Promote lunch specials for businesses and schools with February Break
  • 4. March • Promote special events to get people out of the house before Spring has official sprung • Include availability for holiday gatherings • Update content about menu offerings to include Spring options
  • 5. April • Announce the opening of outdoor dining spaces • Include catering availability for local businesses for events such as Administrative Professionals Day • Start promoting Mother’s Day menus and schedules
  • 6. May Include complete information about upcoming, seasonally relevant happenings: – Mother’s Day – Father’s Day – Graduations – Prom Dinners – Weddings
  • 7. June • Switch your menu information to Summer offerings • Highlight your kid- friendly options, as school is now ending • Include location and directions if you are hoping to attract vacationers.
  • 8. July Promote summer events you’re hosting and participating in: – Bar-be-ques – Block parties – Street fairs
  • 9. August • Announce your participation in summer festivals, like town celebration days and County/State Fairs. • Encourage diners to come in to try your summer menu before fall begins.
  • 10. September • Promote back to school specials an autumnal harvest dinners • Start hyping Halloween events.
  • 11. October • Promote your costume contests, Halloween promotions, and neighborhood trick-or- treat program participation • Encourage callers to make holiday reservations and catering requests early.
  • 12. November • Announce your holiday hours for Thanksgiving and beyond • Give information about catering for corporate and personal holiday parties
  • 13. December • Wish callers “Season’s Greetings” and “Happy New Year” • Include your holiday scheduling • Encourage reservations for New Year’s Eve
  • 14. Make Audio Work For You: FREE DOWNLOAD: How to use audio to improve marketing and guest services for Hospitality Properties CLICK HERE www.holdcom.com | 800.666.6465 | info@holdcom.com