DataMarket's presentation at Media 3.0 in Bergen, May 11, 2011

1. F I N D A N D U N D E R S TA N D D ATA

2. The Business of
OPEN DATA
Hjálmar Gíslason, founder & CEO
DataMarket
Twitter: @datamarket

3. Tim Berners-Lee

4. Barack Obama
Tim Berners-Lee
Hans Rosling

7. 14 of 193 countries

9. Thousands
of man-years in data gathering

11. Hornbjargsviti
©2010 Google

12. Hornbjargsviti
Eyjafjallajökull
©2010 Google

13. Hornbjargsviti
©2010 Google

14. Hornbjargsviti
©2010 Google

15. ©2010 Google

16. Just Iceland
Just weather data
©2010 Google

17. Thousands
of man-years in data gathering

18. Hundreds of thousands
of man-years in data gathering
made available to us!

19. What have we
done with it so far?

20. Some cool innovation
Track and discuss what’s new
in your neighborhood.
Choose a city…
Atlanta
Boston
Charlotte
Chicago
Dallas
Detroit
Houston
Los Angeles
Miami
New York
Philadelphia
Portland
San Francisco
San Jose
Seattle
Washington, DC

21. Some corruption exposed

22. Some fantastic examples of data journalism

23. But mainly a long list of apps

24. Apps for Democracy
Apps 4 Democracy Finland
Apps 4 New South Wales
App My State
Apps for Happy Kids
Apps 4 Climate Action
Apps 4 Edmonton
Apps 4 Finland
Civic Apps
Apps 4 Ottawa
Apps for Development
NYC Big Apps
Apps 4 Democracy Germany
NYC Big Apps 2.0
Apps for America 1
Apps for America 2
Hack Warwickshire · Hack de Overheid · Mix & Mash NZ · Mashup Australia
Nettskap 2.0 · Abre Datos · OpenUp · Competition Public Data In Play · Design for America

25. We were promised that Open Data would

26. We were promised that Open Data would
cause a wave of innovation

27. We were promised that Open Data would
cause a wave of innovation
change the face of journalism

28. We were promised that Open Data would
cause a wave of innovation
change the face of journalism
rid us of corruption in
politics and business

29. We were promised that Open Data would
cause a wave of innovation
change the face of journalism
rid us of corruption in
politics and business

30. We were promised that Open Data would
cause a wave of innovation
change thejournalism
change the face of world
rid us of corruption in
politics and business

31. Every Business

32. Every Business
Every Household
Every Organization

33. Most of them
don’t know it

34. Most of them
don’t know it …yet

35. In order to realize the value of
Open Data we must…

36. In order to realize the value of
Open Data we must…
make all of the data easily
accessible

37. In order to realize the value of
Open Data we must…
make all of the data easily
accessible
help people discover it

38. In order to realize the value of
Open Data we must…
make all of the data easily
accessible
help people discover it
while keeping it open and free

39. DEMO!

41. More than
100,000,000
time series

42. 14.000+
data sets

43. 782 years
1279 - 2061

44. Data that is
open and free
remains open and free on DataMarket

45. Data that is
open and free
remains open and free on DataMarket
…just easier to find and use

46. Where is the
business in that?

47. Business Models

48. Business Models
#1 Specialized apps or services

49. Business Models
#1 Specialized apps or services
#2 Advertisements

50. Business Models
#1 Specialized apps or services
#2 Advertisements
#3 API subscriptions

51. Business Models
#1 Specialized apps or services
#2 Advertisements
#3 API subscriptions
#4 Subscriptions to additional features

52. Business Models
#1 Specialized apps or services
#2 Advertisements
#3 API subscriptions
#4 Subscriptions to additional features
#5 Premium data sales

53. Business Models
#1 Specialized apps or services
#2 Advertisements
#3 API subscriptions
#4 Subscriptions to additional features
#5 Premium data sales

54. Business Models
#1 Specialized apps or services
#2 Advertisements
#3 API subscriptions
#4 Subscriptions to additional features
#5 Premium data sales

55. Dashboard example
| |
I NT RODUCTION G - 1 2Hjálmar Gíslason, 1 1
B OA R D MEE T IN |
J AN UA RY , 2 0 founder & CEO |
Hjálmar Gíslason + Board
March, 2011 | January, 2011

56. White-label example
| |
I NT RODUCTION Hjálmar Gíslason, founder & CEO | March, 2011

57. Open Data has to
prove its value
for public sector efforts to continue

58. We need to...
think beyond the apps

59. We need to...
think BIG

60. F I N D A N D U N D E R S TA N D D ATA
Hjalmar Gislason, founder & CEO
Slides at: blog.datamarket.com
Twitter: @datamarket · Facebook: DataMarket · E-mail: hg@datamarket.com