The document summarizes a seminar about maximizing LinkedIn and Facebook for recruiting. It discusses LinkedIn recruiting products and strategies for targeting passive candidates. It also covers best practices for negotiating LinkedIn contracts and driving passive candidates with Facebook targeted ads. The seminar provides an overview of building a Facebook fan page strategy and concludes with a Q&A section.

1. Social Recruiting Seminar:
Maximizing LinkedIn & Facebook for Recruiting
Educational Seminar Series:
Fairfax, VA – February 23, 2012

2. What to Expect Today
• Quick Intros
• Seminar Topics
• Social Recruiting - It's Serious, Start Now
• LinkedIn Recruiting Products: Beyond Recruiter & Jobs
• Key Strategies for Targeting Passive Candidates on LinkedIn
• Best Practices in Negotiating Your LinkedIn Contract
• Driving Passive Candidates with Facebook Targeted Ads
• Facebook Targeted Marketing Case Study
• Building a Facebook Fan Page Strategy
• Q&A
• Please Ask Away – Don’t hold until the end
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3. About HireClix
Understanding your Core Value?
• Based in Boston, MA
– California Team in San Diego & Santa Clara
• Digital Recruitment Marketing Agency
• Expertise in Digital Marketing, Recruitment Marketing,
Communications, Events & Branding
• Focused on Recruitment Advertising
• Diverse Digital Marketing Experience
• Turn-key Recruitment Marketing Experts
• Provide Great Value and Zealous Service
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4. Go Beyond Job Boards – Recruitment Advertising
• Social Recruiting
• Employee Referral
Strategies
• Targeted Recruiting Ads
• Pay-Per-Click Recruiting
• SEO for Recruiting
• Content Development
• Smart Use of Boards
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5. Why a New Recruitment Marketing Mix?
Number of Monthly Unique Visitors December 2011 – Compete.com
30
25
24.4
20
15.5
15
12.3 12.1
10
5
0
LinkedIn Indeed Monster CareerBuilder
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6. Time Shifts to Social Networks & Search
Source: JobVite 33 Essential Recruiting Stats 6

7. Competition will Only Get Tougher
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8. Competition will Only Get Tougher
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9. Bidding Strategies for PPC Campaigns
So Why Spend Your Recruiting
Budget on LinkedIn?
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10. Fish Where the Fish Are…
750M Active Global Users
* Facebook.com - July2011
$139.5M in Q3 2011 Revenue – $71M for Hiring Solutions 10

11. LinkedIn Products You Probably Know
• Job Postings – 30 Day
• Job Slots – $1,200 Per year
• Unlimited New Listings
• Targeted placement to LinkedIn Members
• Great SEO for Google
• Push to Twitter
• LinkedIn Recruiter – $8,200 Per year
• Full access to LinkedIn database
• 50 InMails per month – Some Rollover
• Project Folders, Reminders, OFCCP compliance
• Protected Corporate Asset
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12. LinkedIn Solutions You Should Know About
• LinkedIn Recruitment Ads
• LinkedIn “Work with Us” Ads
• LinkedIn “Jobs for You” Ads
• LinkedIn Company Profile Pages
• LinkedIn Direct Ads
• LinkedIn New Solutions
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13. LinkedIn Recruitment Ads
Target LinkedIn Users with Bigger Employer Branding 13

14. LinkedIn “Work with Us - Branded”
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15. LinkedIn “Work with Us – Co-Brand”
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16. LinkedIn “Work with Us – Picture Yourself”
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17. LinkedIn Career Pages
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18. LinkedIn DirectAds Target Passive Candidates
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19. LinkedIn Recruitment Advertising
Laser Focused Targeting of Passive Candidates
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20. Social Recruiting - LinkedIn
• LinkedIn Recruiting Tools are Developing Rapidly
• Excellent Quality but Relatively Expensive
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21. LinkedIn – New Solutions
Talent Connect:
• Connect with passive candidates as “Leads”
• Import Resumes into LinkedIn Recruiter
• CRM Tools – Talent Community & Communication
Referral Engine:
• Clearly Powerful Access but LinkedIn Only
• Recruiter Seats Required for Engaging Candidates
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22. Bidding Strategies for PPC Campaigns
Negotiating Your LinkedIn Deal
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23. 800M Active Global Users
•Facebook.com - Jan 2012
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24. Facebook – It’s Serious
2011 Ad Revenue - $4.05B
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25. Social Recruiting on Facebook
• Targeted Ads Pushed to Passive Candidates
• Facebook Fan Pages Build a Talent Network
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26. Target Facebook Ads to Passive Candidates
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27. Targeting Candidates by Geography
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28. Targeting Candidates by Profile Likes & Job Title
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29. Targeting Users by Profile Information
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30. Be Creative In Small Spaces…
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31. Relevant Ads During Facebook Experience
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32. Targeting Passive Candidates of All Stripes
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33. Facebook Case Study for Campus Recruiting
GOAL: Use Facebook to Connect with Students in Extreme Competitive
Recruiting Environment & Build Employer Brand
WHO: Facebook ads targeted 480 MIT students
WHAT: athenahealth Branded “Free Food for Finals” Event
WHEN: May 18, 2011 – Finals Week
WHERE: Massachusetts Institute of Technology Campus
RESULTS:
Generated 7,000 impressions on campus
Facebook ads sparked word of mouth/viral actions
More than 250+ students came to employer event
One Full Time Hire
Pipeline of Co-Ops & Interns
Stronger Relationship with Career Services
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34. Campus Recruiting: Facebook Marketing
Facebook Ads combined with Live Event @ MIT
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35. Building a Facebook Fan Page Strategy
Corporate Page vs. Dedicated Careers Page
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36. Corporate Page vs. Dedicated Page
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37. Facebook for Your Employment Brand
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38. Build an Engaging Candidate Experience
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39. Common Mistakes using Facebook
• No Clear Ownership
• Starts & Stops
• Job Pollution
• No Clear Recruiting Call to Action
• Lacks Authenticity
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40. Facebook Recruitment Opportunities
• Serious Volume of Users
• True Passive Candidate Audience
• Sophisticated Targeting for Ads
• Education
• Employer
• Geography
• Interests
• Fan Page to Engage Talent Community
• Share a Window into Corporate Culture
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41. What’s Your Recruitment Marketing Mix?
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42. Q&A
HireClix Contacts –
Scott Ryan – VP Client Services
scott.ryan@hireclix.com -
Neil Costa – Founder & CEO
neil.costa@hireclix.com – 617.899.1166
http://www.linkedin.com/in/neilcosta
www.hireclix.com
www.linkedin.com/company/hireclix
www.twitter.com/hireclix
www.facebook.com/hireclix
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