HireClix - Recruitment Advertising

1. The Anatomy of Pay-Per-Click Recruiting Educational Webinar Series: May 5, 2011

3. Webinar Topics –

4. Search engine optimization (SEO) & search engine marketing (SEM)

5. How pay-per-click (PPC) recruitment marketing campaigns work

6. The difference between Indeed, Simply Hired, JuJu and Google

7. Bidding strategies for PPC recruiting

8. Applicant tracking systems and a PPC recruiting campaign

9. Q&A

10. Chat & Questions via GoToMeeting

12. 4 Does PPC Matter?

13. 5 SEO vs. SEM/PPC

14. 6 SEO vs. SEM/PPC Pay-Per-Click Ads Pay-Per-Click Ads

15. 7 End User Search Behavior - Views Courtesy of User Centric, Inc

16. 8 End User Search Behavior - Clicks

17. 9 SEO vs. SEM/PPC

18. 10 How PPC Recruitment Marketing Works Graphics from Simply Hired…

19. 11 How PPC Recruitment Marketing Works Company A Bid @ $1.00 Company B Bid @$0.80 Company C Bid @ $0.65 Company D Bid @$0.30

20. 12 Differences Between the Search Engines Major Search Engines Job Aggregators

21. 13 Facebook PPC – Laser Focused Targeting

22. 14 Bidding Strategies for PPC Campaigns What are the Best Bidding Strategies?

23. 15 PPC Bidding Varies by Geo & Demand

25. Use Information to:

26. Find Leverage Points

27. Triage Underperformers

28. Have Patience to Ride out Ebbs and Flows

29. Don’t be Afraid to Pause

30. Value in Aggregators than Major Search Engines

32. 18 Tracking & Reporting = ROI Expect Great Reporting…

33. 19 Reporting for Recruitment Ad Campaigns

34. 20 Q&A HireClix Contacts – Scott Ryan – VP Client Services scott.ryan@hireclix.com Kevin Wizst – Director of Client Services, West Coast Kev.wizst@hireclix.com Neil Costa – CEO neil.costa@hireclix.com 888.419.CLIX http://www.hireclix.com