HireClix launched a new Recruitment Marketing Strategies White Paper – “Pay-Per-Click (PPC) Recruiting in Today’s Dynamic Marketplace”. It’s a primer on PPC recruiting that answers your often thought, but little asked, questions. * What is Pay-Per-Click recruiting? * Why should my organization use it? * How does PPC recruitment marketing strengthen my employment brand? * How can my organization adopt PPC recruiting most easily and effectively?

1. Pay-Per-Click Recruiting in Today’s Marketplace HireClix Educational Webinar Series: December 2, 2010

3. Webinar Topics – Recruitment Marketing Strategy

4. What is Pay-Per-Click Recruiting?

5. Why Should you use Pay-Per-Click Marketing?

6. Take Charge of Your Content

7. Save Money

8. Find Better Candidates

9. Assert Your Employment Brand

10. Budget, Applicant tracking systems and ROI

12. 4 What is PPC and Does it Matter?

13. 5 SEO vs. SEM/PPC Pay-Per-Click Ads Pay-Per-Click Ads

14. 6 Differences Between the Search Engines Major Search Engines Job Aggregators

15. 7 End User Search Behavior - Views Courtesy of User Centric, Inc

16. 8 End User Search Behavior - Clicks

18. Proactive Companies Provide a Feed

19. ATS Should be Easy & Helpful9 Take Charge of Your Content XML Jobs Feed

20. 10 Save Money – Diversify Recruiting Budget?

21. 11 Find Better Employees

22. 12 Building Brand

23. 13 Budget, Optimization & Reporting = ROI

25. Use Information to:

26. Find Leverage Points

27. Triage Underperformers

28. Have Patience to Ride out Ebbs and Flows

29. Don’t be Afraid to Pause

30. Better Value in Aggregators than Major Search Engines

32. 16 ATS Tracking – Accurate & Easy https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed Simply Hired – ATS integration information Indeed – ATS integration information

34. Diversify your Recruitment Marketing

35. Pay Only for Performance

36. Grow Employer Brand