1. The Anatomy of Pay-Per-Click Recruiting Webinar Series: August 25, 2010

3. Webinar Topics –

4. Search engine optimization (SEO) vs. search engine marketing (SEM)

5. How pay-per-click (PPC) recruitment marketing campaigns work

6. The difference between Indeed, Simply Hired, JuJu and Google

7. Bidding strategies for PPC recruiting

8. Applicant tracking systems and a PPC recruiting campaign

10. 4 Does PPC Matter?

11. 5 SEO vs. SEM/PPC

12. 6 SEO vs. SEM/PPC

13. 7 How PPC Recruitment Marketing Works Graphics from Simply Hired…

14. 8 How PPC Recruitment Marketing Works Company A Bid @ $1.00 Company B Bid @$0.80 Company C Bid @ $0.65 Company D Bid @$0.30

15. 9 Differences Between the Search Engines Major Search Engines Job Aggregators

16. 10 Facebook PPC – Laser Focused Targeting

17. 11 Bidding Strategies for PPC Campaigns What are the Best Bidding Strategies?

19. Use Information to:

20. Find Leverage Points

21. Triage Underperformers

22. Have Patience to Ride out Ebbs and Flows

23. Don’t be Afraid to Pause

24. Better Value in Aggregators than Major Search Engines

26. 14 Tracking & Reporting = ROI Expect Great Reporting…

28. Pay Only for Performance

29. Grow Employer Brand

30. Measurable Results

31. Manage Recruitment Marketing Investments by:

32. Functional Job – Sales, Finance, Engineering

33. Geography – Site Specific, Expansion